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by All Purpose
We talk to visionaries and game-changers who are doing things differently; using their businesses to do more good in the world. Join us as we dive into the stories and strategies of companies driven by purpose, not just profit. Each episode uncovers unique strategies, challenges, and the deeply satisfying rewards of using business as a platform for change. We offer listeners practical insights on building businesses that are not only successful but also socially and environmentally conscious. You really can make both profit and a positive impact—come join us to find out how others are doing just that.
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We sit down with Gordon Holley, co-founder and advisor of Humanity Financial Management Inc., to discuss the firm's pioneering journey as Canada's first accounting firm to become a Benefit Company. Gordon shares insights into their mission to enhance the financial capacity and credibility of charities, non-profits, First Nations, and Indigenous organizations. We delve into Humanity Financial's commitment to social justice, environmental sustainability, and economic inclusion, and explore how their status as a Certified B Corporation and a Certified Caring Company reflects their dedication to using business as a force for good.Gordon Holley is a Co-founder and Advisor at Humanity Financial Management Inc. As a CPA, CA for over 25 years, Gordon loves helping individuals and organizations that are striving to make the world a better place. In his role at Humanity Financial, Gordon observes the stress and anxiety produced by finances and financial reporting for many not-for-profit-organizations (NFPOs), charity board members, and senior staff. He excels at providing financial oversight to small to mid-size NFPOs and charities, to help them better manage their internal finances and financial budgeting and reporting. Ultimately, his company hopes to instill confidence and credibility in organizations by streamlining their internal financial management, so that they can focus their precious energies on their programs.Gordon's Facebook groupGordon's Facebook page@gholley63 on Instagram@gordonholley on XGordon's WebsiteWe talk to visionaries and game-changers who are doing things differently; using their businesses to do more good in the world. Join us as we dive into the stories and strategies of companies driven by purpose, not just profit. Each episode uncovers unique strategies, challenges, and the deeply satisfying rewards of using business as a platform for change. We offer listeners practical insights on building businesses that are not only successful but also socially and environmentally conscious. You really can make both profit and a positive impact—come join us to find out how others are doing just that.Leena Manro is an award-winning writer, director, and co-founder of All Purpose, an award winning B Corp-certified creative agency based in Vancouver. As VP of Strategy and Storytelling, she leads an in-house team that creates powerful, purpose-driven media for corporate clients. With over a decade of experience, Leena has directed hundreds of narrative projects across diverse genres, earning awards for their cinematic quality and storytelling depth.Leena is driven by a passion to make a meaningful difference in her community, environment and the planet. She’s drawn to collaborating with people and initiatives that strive to make the world a better place.All Purpose is proud to be B Corp certified. B Corps are companies verified to meet high standards of social and environmental performance, transparency, and accountability. The B Corp Movement transforms our economy to benefit all people, communities and the planet.Through this podcast, one of our aims is to showcase the impactful work of fellow B Corps, to inspire others to embrace purpose-driven practices that make a difference.B Corp Certification We would love to hear from you! Send us an email: uptosogood@allpurpose.io or follow us on LinkedIn . Let us know what you think of the podcast and if you have any topic or guest suggestions.We appreciate if you could subscribe to the the podcast (it's free!) by following the link below. And we'd love a rating if you are enjoying the podcast!Listen to Up to So Good: The Purpose of Business Up to So Good: The Purpose of Business is produced by All Purpose; a creative design and media agency located in Vancouver Canada. Follow the link to find out more about who we are and what we do.Website We're Up To So GoodYou can watch our episodes at YouTube Thank you for tuning in to another episode of Up to So Good!
In this episode, we sit down with Keith Ippel, co-founder of Spring, to explore how business, innovation, and investment can be powerful tools for positive change. Keith shares why the future belongs to companies that are built not just to generate profit, but to solve real-world problems.From impact investing and entrepreneurship to rethinking what success in business really looks like, this conversation dives into how founders can build companies that create lasting social and environmental impact, without sacrificing growth or ambition. Keith also discusses the importance of inclusive innovation, the rise of purpose-driven capital, and why the next generation of businesses will be judged by more than just their bottom line.This is a conversation about optimism, systems change, and the growing movement to make business a force for good.Keith is a serial impact entrepreneur and investor. Keith has co-founded five ventures including Spring Activator, a Vancouver based organization that exists to change the world. To date, Spring has supported 3,000+ entrepreneurs in incubation, acceleration, and investment readiness 1,100 investors to step into impact investing. Keith also co-founded the Spring Investing Collective - Canada's largest early stage impact investing network and Spring Impact Capital Fund, a pre-seed to seed stage fund focused at the intersection of People and Planetary Health.Keith's WebsiteWe talk to visionaries and game-changers who are doing things differently; using their businesses to do more good in the world. Join us as we dive into the stories and strategies of companies driven by purpose, not just profit. Each episode uncovers unique strategies, challenges, and the deeply satisfying rewards of using business as a platform for change. We offer listeners practical insights on building businesses that are not only successful but also socially and environmentally conscious. You really can make both profit and a positive impact—come join us to find out how others are doing just that.Leena Manro is an award-winning writer, director, and co-founder of All Purpose, an award winning B Corp-certified creative agency based in Vancouver. As VP of Strategy and Storytelling, she leads an in-house team that creates powerful, purpose-driven media for corporate clients. With over a decade of experience, Leena has directed hundreds of narrative projects across diverse genres, earning awards for their cinematic quality and storytelling depth.Leena is driven by a passion to make a meaningful difference in her community, environment and the planet. She’s drawn to collaborating with people and initiatives that strive to make the world a better place.All Purpose is proud to be B Corp certified. B Corps are companies verified to meet high standards of social and environmental performance, transparency, and accountability. The B Corp Movement transforms our economy to benefit all people, communities and the planet.Through this podcast, one of our aims is to showcase the impactful work of fellow B Corps, to inspire others to embrace purpose-driven practices that make a difference.B Corp Certification We would love to hear from you! Send us an email: uptosogood@allpurpose.io or follow us on LinkedIn . Let us know what you think of the podcast and if you have any topic or guest suggestions.We appreciate if you could subscribe to the the podcast (it's free!) by following the link below. And we'd love a rating if you are enjoying the podcast!Listen to Up to So Good: The Purpose of Business Up to So Good: The Purpose of Business is produced by All Purpose; a creative design and media agency located in Vancouver Canada. Follow the link to find out more about who we are and what we do.Website We're Up To So GoodYou can watch our episodes at YouTube Thank you for tuning in to another episode of Up to So Good!
In this episode, we sit down with Karly Nygaard-Petersen, Senior Manager of Corporate Purpose at BCAA and a key leader behind Evo Car Share. Karly operates at the fascinating intersection of corporate strategy and academic research, exploring how a legacy organization can evolve into a purpose-led engine for social good. While many view car sharing as a purely logistical solution, Karly is redefining it as a tool for community impact and a sustainable shift in how we inhabit our cities.Beyond her executive role, Karly brings a unique perspective through her doctoral research into the fun factor of micro-mobility. She argues that the key to getting people out of personal cars isn't just about utility, it’s about the joy of the experience. By focusing on the psychology of the ride, Karly is helping bridge the gap between urban transit needs and sustainable behaviour change. Our conversation dives into the future of the sharing economy and why making the green choice the most enjoyable one is the fastest route to a better, more connected city.Dr. Karly Nygaard Petersen leads mobility marketing at Evo Car Share and BCAA, where she advances the organization’s mobility brands and growth strategy. She has also led BCAA’s work in the impact space, helping evolve its community impact and purpose driven initiatives, bringing to life BCAA’s purpose to empower British Columbians to move forward. Evo is North America’s fastest growing car share. Nygaard Petersen is also Associate Faculty at Royal Roads University’s School of Business and has published in both academic journals and popular media. She holds a BA in English Literature and Visual Arts, an MBA, and a doctorate focused on consumer culture shared mobility, & sustainability.Karly's WebsiteWe talk to visionaries and game-changers who are doing things differently; using their businesses to do more good in the world. Join us as we dive into the stories and strategies of companies driven by purpose, not just profit. Each episode uncovers unique strategies, challenges, and the deeply satisfying rewards of using business as a platform for change. We offer listeners practical insights on building businesses that are not only successful but also socially and environmentally conscious. You really can make both profit and a positive impact—come join us to find out how others are doing just that.Leena Manro is an award-winning writer, director, and co-founder of All Purpose, an award winning B Corp-certified creative agency based in Vancouver. As VP of Strategy and Storytelling, she leads an in-house team that creates powerful, purpose-driven media for corporate clients. With over a decade of experience, Leena has directed hundreds of narrative projects across diverse genres, earning awards for their cinematic quality and storytelling depth.Leena is driven by a passion to make a meaningful difference in her community, environment and the planet. She’s drawn to collaborating with people and initiatives that strive to make the world a better place.All Purpose is proud to be B Corp certified. B Corps are companies verified to meet high standards of social and environmental performance, transparency, and accountability. The B Corp Movement transforms our economy to benefit all people, communities and the planet.Through this podcast, one of our aims is to showcase the impactful work of fellow B Corps, to inspire others to embrace purpose-driven practices that make a difference.B Corp Certification We would love to hear from you! Send us an email: uptosogood@allpurpose.io or follow us on LinkedIn . Let us know what you think of the podcast and if you have any topic or guest suggestions.We appreciate if you could subscribe to the the podcast (it's free!) by following the link below. And we'd love a rating if you are enjoying the podcast!Listen to Up to So Good: The Purpose of Business Up to So Good: The Purpose of Business is produced by All Purpose; a creative design and media agency located in Vancouver Canada. Follow the link to find out more about who we are and what we do.Website We're Up To So GoodYou can watch our episodes at YouTube Thank you for tuning in to another episode of Up to So Good!
EP02: In this episode, we welcome Holly Xing, the visionary founder of B Corp and 1% for the Planet, Eightbillion. Holly is not only a biochemist and nutritionist but also a passionate entrepreneur driven by a desire to create positive change. Following her commitment to physical and emotional health and sustainability, Holly has developed a unique, nutrient-rich, low-caffeine functional beverage aimed at nourishing both her community and the planet. Holly's innovative creation, JostArriba, is a brain & mood boosting coffee alternative that is reimagining the power of our daily sips! Join us as we explore her journey, the science behind her creation, and her mission to promote health and wellness on a global scale.We talk to visionaries and game-changers who are doing things differently; using their businesses to do more good in the world. Join us as we dive into the stories and strategies of companies driven by purpose, not just profit. Each episode uncovers unique strategies, challenges, and the deeply satisfying rewards of using business as a platform for change. We offer listeners practical insights on building businesses that are not only successful but also socially and environmentally conscious. You really can make both profit and a positive impact—come join us to find out how others are doing just that.About HollyHolly Xing graduated from University of British Columbia with a degree in Nutritional Sciences. She is a research and formulating scientist specializing in the innovation of food and beverage that deliver natural nootropics and adaptogens to improve brain and mental health. She is the co-founder and the Chief Wellness Officer of Eightbillion, a Certified B Corporation, which is part of the movement towards healthier humans, all Eight Billion of us on our beautiful planet.Discount Code UPTOSOGOODContact Holly@eightbillionplanet on InstagramHolly's WebsiteHolly on YouTubeLeena Manro is an award-winning writer, director, and co-founder of All Purpose, an award winning B Corp-certified creative agency based in Vancouver. As VP of Strategy and Storytelling, she leads an in-house team that creates powerful, purpose-driven media for corporate clients. With over a decade of experience, Leena has directed hundreds of narrative projects across diverse genres, earning awards for their cinematic quality and storytelling depth.Leena is driven by a passion to make a meaningful difference in her community, environment and the planet. She’s drawn to collaborating with people and initiatives that strive to make the world a better place.All Purpose is proud to be B Corp certified. B Corps are companies verified to meet high standards of social and environmental performance, transparency, and accountability. The B Corp Movement transforms our economy to benefit all people, communities and the planet.Through this podcast, one of our aims is to showcase the impactful work of fellow B Corps, to inspire others to embrace purpose-driven practices that make a difference.B Corp Certification We would love to hear from you! Send us an email: uptosogood@allpurpose.io or follow us on LinkedIn . Let us know what you think of the podcast and if you have any topic or guest suggestions.We appreciate if you could subscribe to the the podcast (it's free!) by following the link below. And we'd love a rating if you are enjoying the podcast!Listen to Up to So Good: The Purpose of Business Up to So Good: The Purpose of Business is produced by All Purpose; a creative design and media agency located in Vancouver Canada. Follow the link to find out more about who we are and what we do.Website We're Up To So GoodThank you for tuning in to another episode of Up to So Good!
EP01: Our world runs on plastic, possibly one of the most versatile materials man has ever created. Unfortunately, it is wreaking havoc on our environment and our health. In this episode, we sit down with Ranah Chavoshi, a marine biologist with expertise in aquatic toxicology and seaweed agriculture. Ranah shares her journey, from experimenting in her kitchen to launching a groundbreaking biotechnology company. Join us as we dive into the unique promise of seaweed in reducing our dependence on plastic, and how her innovations are making headlines and positioning Canada as a global leader in sustainable innovation.We talk to visionaries and game-changers who are doing things differently; using their businesses to do more good in the world. Join us as we dive into the stories and strategies of companies driven by purpose, not just profit. Each episode uncovers unique strategies, challenges, and the deeply satisfying rewards of using business as a platform for change. We offer listeners practical insights on building businesses that are not only successful but also socially and environmentally conscious. You really can make both profit and a positive impact—come join us to find out how others are doing just that.About RanahRanah is a marine biologist specializing in aquatic toxicology and seaweeds. She has over 8 years of working in academia, industry, and non-profits conducting research, community-led ecological restoration, and teaching. She also advocates for equity, diversity and inclusion in science and innovation. She is currently the co-founder and CEO of PhyCo Technologies Inc., a marine biotechnology company that focuses on developing biomaterials from seaweed grown in partnership with Indigenous Nations.Where to find RanahRanah's WebsiteLeena Manro is an award-winning writer, director, and co-founder of All Purpose, an award winning B Corp-certified creative agency based in Vancouver. As VP of Strategy and Storytelling, she leads an in-house team that creates powerful, purpose-driven media for corporate clients. With over a decade of experience, Leena has directed hundreds of narrative projects across diverse genres, earning awards for their cinematic quality and storytelling depth.Leena is driven by a passion to make a meaningful difference in her community, environment and the planet. She’s drawn to collaborating with people and initiatives that strive to make the world a better place.All Purpose is proud to be B Corp certified. B Corps are companies verified to meet high standards of social and environmental performance, transparency, and accountability. The B Corp Movement transforms our economy to benefit all people, communities and the planet.Through this podcast, one of our aims is to showcase the impactful work of fellow B Corps, to inspire others to embrace purpose-driven practices that make a difference.B Corp Certification We would love to hear from you! Send us an email: uptosogood@allpurpose.io or follow us on LinkedIn . Let us know what you think of the podcast and if you have any topic or guest suggestions.We appreciate if you could subscribe to the the podcast (it's free!) by following the link below. And we'd love a rating if you are enjoying the podcast!Listen to Up to So Good: The Purpose of Business Up to So Good: The Purpose of Business is produced by All Purpose; a creative design and media agency located in Vancouver Canada. Follow the link to find out more about who we are and what we do.Website We're Up To So GoodThank you for tuning in to another episode of Up to So Good!
Thanks so much for listening to Up To So Good, the podcast that explores the purpose of business. Our host, Leena, is currently leading a creative shoot overseas, so we will be hitting pause on new episodes until mid-April.In the meantime, we’ll be sharing our fan-favorite episodes on our regular schedule, so if you’ve missed any of these conversations from earlier seasons, this is your chance to catch up. Thank you again for tuning in, and we’ll be back with inspiring brand-new content in April. See you soon!We talk to visionaries and game-changers who are doing things differently; using their businesses to do more good in the world. Join us as we dive into the stories and strategies of companies driven by purpose, not just profit. Each episode uncovers unique strategies, challenges, and the deeply satisfying rewards of using business as a platform for change. We offer listeners practical insights on building businesses that are not only successful but also socially and environmentally conscious. You really can make both profit and a positive impact—come join us to find out how others are doing just that.Leena Manro is an award-winning writer, director, and co-founder of All Purpose, an award winning B Corp-certified creative agency based in Vancouver. As VP of Strategy and Storytelling, she leads an in-house team that creates powerful, purpose-driven media for corporate clients. With over a decade of experience, Leena has directed hundreds of narrative projects across diverse genres, earning awards for their cinematic quality and storytelling depth.Leena is driven by a passion to make a meaningful difference in her community, environment and the planet. She’s drawn to collaborating with people and initiatives that strive to make the world a better place.All Purpose is proud to be B Corp certified. B Corps are companies verified to meet high standards of social and environmental performance, transparency, and accountability. The B Corp Movement transforms our economy to benefit all people, communities and the planet.Through this podcast, one of our aims is to showcase the impactful work of fellow B Corps, to inspire others to embrace purpose-driven practices that make a difference.B Corp Certification We would love to hear from you! Send us an email: uptosogood@allpurpose.io or follow us on LinkedIn . Let us know what you think of the podcast and if you have any topic or guest suggestions.We appreciate if you could subscribe to the the podcast (it's free!) by following the link below. And we'd love a rating if you are enjoying the podcast!Listen to Up to So Good: The Purpose of Business Up to So Good: The Purpose of Business is produced by All Purpose; a creative design and media agency located in Vancouver Canada. Follow the link to find out more about who we are and what we do.Website We're Up To So GoodYou can watch our episodes at YouTube Thank you for tuning in to another episode of Up to So Good!
In this episode, we sit down with Shahzrad (Shaz) Tayebi of Mama Milk Innovations, a company on a mission to transform breastfeeding technology by designing products that work with biology,not against it. Shaz discusses how biomimicry is reshaping everything from soothers to breast pumps, why traditional lactation tools have long needed disruption, and how thoughtful innovation can support both the physical and emotional experience of mothers. It’s a powerful conversation about women’s health, design, and what happens when empathy meets engineering.Shaz is a lactation consultant and former midwife with more than 30 years of experience working with moms and babies. She now has a startup focused on innovative solutions for babies and new parents, mainly a completely different breast pump. Breastfeeding video: https://mamamilk.ca/https-vimeo-com-ondemand-weremammalsprofessional/. Investors link: https://mamamilkinnovations.com/seed/Shahrzad (Shaz)'s WebsiteShahrzad (Shaz) on YouTubehttps://mamamilk.ca/https-vimeo-com-ondemand-weremammalsprofessional/Investors link: https://mamamilkinnovations.com/seed/We talk to visionaries and game-changers who are doing things differently; using their businesses to do more good in the world. Join us as we dive into the stories and strategies of companies driven by purpose, not just profit. Each episode uncovers unique strategies, challenges, and the deeply satisfying rewards of using business as a platform for change. We offer listeners practical insights on building businesses that are not only successful but also socially and environmentally conscious. You really can make both profit and a positive impact—come join us to find out how others are doing just that.Leena Manro is an award-winning writer, director, and co-founder of All Purpose, an award winning B Corp-certified creative agency based in Vancouver. As VP of Strategy and Storytelling, she leads an in-house team that creates powerful, purpose-driven media for corporate clients. With over a decade of experience, Leena has directed hundreds of narrative projects across diverse genres, earning awards for their cinematic quality and storytelling depth.Leena is driven by a passion to make a meaningful difference in her community, environment and the planet. She’s drawn to collaborating with people and initiatives that strive to make the world a better place.All Purpose is proud to be B Corp certified. B Corps are companies verified to meet high standards of social and environmental performance, transparency, and accountability. The B Corp Movement transforms our economy to benefit all people, communities and the planet.Through this podcast, one of our aims is to showcase the impactful work of fellow B Corps, to inspire others to embrace purpose-driven practices that make a difference.B Corp Certification We would love to hear from you! Send us an email: uptosogood@allpurpose.io or follow us on LinkedIn . Let us know what you think of the podcast and if you have any topic or guest suggestions.We appreciate if you could subscribe to the the podcast (it's free!) by following the link below. And we'd love a rating if you are enjoying the podcast!Listen to Up to So Good: The Purpose of Business Up to So Good: The Purpose of Business is produced by All Purpose; a creative design and media agency located in Vancouver Canada. Follow the link to find out more about who we are and what we do.Website We're Up To So GoodYou can watch our episodes at YouTube Thank you for tuning in to another episode of Up to So Good!
In this episode, we chat with Madeleine Shaw, a serial social entrepreneur, author, and changemaker whose work spans sustainable menstrual products, upcycled fashion, and community driven initiatives.Madeleine first made her mark in the early 1990s by founding everyware designs, a sustainable design studio, and later co‑founding Lunapads (now Aisle), one of the world’s earliest B Corporations to commercialize reusable, eco‑friendly menstrual products. Through Aisle, she helped build a sustainable menstrual care category and contribute to menstrual health education and access in communities around the world.Madeleine’s first book, The Greater Good: Social Entrepreneurship for Everyday People Who Want to Change the World, distills her philosophy that business tools can be powerful vehicles for social change, and invites more people to bring their unique vision into purposeful work.Today, she continues to explore creative, regenerative practice from upcycling textiles and teaching sewing workshops to mentoring emerging changemakers, all rooted in a deep belief that all purposeful projects can help reshape how we live, work, and care for each other.I am a serial social entrepreneur, designer and author based on unceded traditional Coast Salish territory. I have founded and co-founded multiple for-profit and charitable organizations, most notably Aisle (formerly Lunapads), a groundbreaking B Corporation that was one of the first companies worldwide to champion sustainable menstrual health and equity. In 2025 I re-launched everyware designs, the fashion label that I originally founded in 1993. Lunapads were among hundreds of products, accessories and garments that I designed and made until 2000, when I elected to dedicate myself to Lunapads' development. Following the sale of the company in 2023, I felt called to revisit my former creative passion, this time through upcycling. My first book, The Greater Good: Social Entrepreneurship for Everyday People Who Want to Change the World, was published in October 2021. (she calls herself a textile alchemist)@everywaredesigns on InstagramMadeleine's WebsiteMadeleine on YouTubeWe talk to visionaries and game-changers who are doing things differently; using their businesses to do more good in the world. Join us as we dive into the stories and strategies of companies driven by purpose, not just profit. Each episode uncovers unique strategies, challenges, and the deeply satisfying rewards of using business as a platform for change. We offer listeners practical insights on building businesses that are not only successful but also socially and environmentally conscious. You really can make both profit and a positive impact—come join us to find out how others are doing just that.Leena Manro is an award-winning writer, director, and co-founder of All Purpose, an award winning B Corp-certified creative agency based in Vancouver. As VP of Strategy and Storytelling, she leads an in-house team that creates powerful, purpose-driven media for corporate clients. With over a decade of experience, Leena has directed hundreds of narrative projects across diverse genres, earning awards for their cinematic quality and storytelling depth.Leena is driven by a passion to make a meaningful difference in her community, environment and the planet. She’s drawn to collaborating with people and initiatives that strive to make the world a better place.All Purpose is proud to be B Corp certified. B Corps are companies verified to meet high standards of social and environmental performance, transparency, and accountability. The B Corp Movement transforms our economy to benefit all people, communities and the planet.Through this podcast, one of our aims is to showcase the impactful work of fellow B Corps, to inspire others to embrace purpose-driven practices that make a difference.B Corp Certification We would love to hear from you! Send us an email: uptosogood@allpurpose.io or follow us on LinkedIn . Let us know what you think of the podcast and if you have any topic or guest suggestions.We appreciate if you could subscribe to the the podcast (it's free!) by following the link below. And we'd love a rating if you are enjoying the podcast!Listen to Up to So Good: The Purpose of Business Up to So Good: The Purpose of Business is produced by All Purpose; a creative design and media agency located in Vancouver Canada. Follow the link to find out more
We talk to visionaries and game-changers who are doing things differently; using their businesses to do more good in the world. Join us as we dive into the stories and strategies of companies driven by purpose, not just profit. Each episode uncovers unique strategies, challenges, and the deeply satisfying rewards of using business as a platform for change. We offer listeners practical insights on building businesses that are not only successful but also socially and environmentally conscious. You really can make both profit and a positive impact—come join us to find out how others are doing just that.
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