How A $42 Watch from India Went Viral (w/ Delhi Watch Company)

Subscribe: https://unpolishedwatches.com/In December 2025, a surprising watch went viral. It wasn’t from Switzerland, Japan, or any of the traditional watchmaking hubs.It was from India and cost about $42. The brand did no marketing, and it sold out more than 5,000 pieces in just 2 minutes.Maybe you’ve seen the Delhi Watch Company Terra. It’s a unique take on a field watch: monobloc titanium case, a case design inspired by a climbing carabiner, and with a parachute-style strap.Released for DWC’s 5th anniversary, it surprised everyone, and I wanted to get the story behind the Terra. So I reached out to Delhi Watch Company’s founder Anish Dandwani and designer Ishaan Vajpai, the duo behind the Terra. We talk about the Terra, but also a lot more—what’s it like to go viral, how watchmaking is developing in India, what makes it different, and what’s next.This episode is also on YouTube here—the guys share their screen a couple of times to show renders of what they’re working on, so check it out there if you want the full look.Unpolished is a collector-supported newsletter about watches. Join for free or support with a paid subscription. Subscribers get 2 newsletters/week, a 10% discount on all orders from the Unpolished store, $50 off a watch service, community perks, and much more.* Podcast episodes are published on Fridays. Listen here, and subscribe to get future episodes in your feed: Spotify / Apple / RSS* Unpolished is the newsletter for collectors. Join for free or become a paid subscriber for $8/mo or $80/year: unpolishedwatches.comShow Notes* Delhi Watch Company* DWC Terra* Ishaah Vajpai on Instagram* Vincent’s early hands-on review of the Terra, Mainspring Magazine* Inside Titan Watches, Hodinkee* Sebastian Watch Co., artisanal dials made in India* Quest Precision on Instagramshop.unpolishedwatches.com: Shop Unpolished straps, including the new Textured Taupe, made of durable, versatile Epsom leather. Available in 18-20mm: This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.unpolishedwatches.com/subscribe