How to Build a Door Service Plan (Mechanical RMR for Locksmiths) (Episode 91)

Can traditional locksmiths borrow recurring revenue playbooks from the alarm and software industries? In Episode 91, Tony (Assured Security), Chad (Loc-Doc Security), and Lars (Calgary Lock & Safe) dive into an in-depth workshop on building, pricing, and scaling Door Service Plans and mechanical RMR (Recurring Monthly Revenue). Recording after returning from their trip to Colorado, the hosts pull apart the operational shift required to move commercial clients from transactional "break-fix" requests to predictable operational maintenance contracts. Chad details Loc-Doc Security’s turnkey hardware program—explaining why they calculate maintenance rates using square footage data via Google Maps rather than spending weeks counting individual doors. Lars introduces the psychological "availability heuristic" trap that stops operators from launching RMR programs due to fear of catastrophic losses. Plus, the trio debates whether "club membership" models work for residential clients and explores why recurring revenue dramatically increases company valuation.