Ep. 363 CONNECT QUICKLY WITH HIGH-STAKES AUDIENCES

Darren often says: "We must connect before we can educate, inspire or persuade." Today, Darren and Mark talk with veteran late-night comedy writer and Human Humor Detector Chris McGuire about the importance of connecting quickly. Chris lays out a proven strategy that will help any presenter to connect early and effectively…especially when speaking to high-stakes audiences.   SNIPPETS: • You must connect early • Audiences immediately want to know what's in it for them   • Become a pain point detective   • Show that you see them and you get them   • Use the language of the room   • Open a case file   • Verify you research   • Use 'bits' and 'run a comedic play' to do the heavy lifting   • Use location humor   • Use custom humor   • Without connection, content is irrelevant