Ep. 367 UNFORGETTABLE WRITING WITH VINCE ANTONUCCI

It's been said that great speeches aren't written; they're re-written. Today Darren and Mark learn the ins and outs of great writing from author/speaker/minister Vince Antonucci. His techniques are simple and practical, and when applied well, they will help you to become UNFORGETTABLE.   SNIPPETS: • Be clear; clarity counts • Simplicity and clarity are genius   • Avoid speaking in abstractions   • Never assume that your audience knows anything   • Avoid the curse of knowledge   • Be concrete instead of abstract   • Write the way you speak   • GHOST writing is really COLLABORATIVE writing   • The first chapter, sentence, and line are most important   • Edit at the word level   • Simplify, simplify, simplify   • Rehearse out loud   • Apply the 10 Phases of Speech Writing