How your CFO can unlock marketing growth

In this episode of Uncensored Renegades, Jon and Kory tackle one of the most underrated relationships in business: marketing and finance.Too often, marketers see the CFO as a blocker. In reality, they can be your biggest ally. Jon and Kory break down how to build a strong relationship with finance, why understanding how the business really works is critical, and how to turn your marketing plan into something the CFO actually wants to champion.Timestamps00:00 - Start01:08 - Where the KBO$$ nickname came from02:06 - Why the CFO relationship is so important04:39 - Understand how the business needs to work05:51 - How to build the relationship with your CFO09:54 - Get finance to present your marketing plan11:16 - How to make earnings interesting14:31 - Are founder led companies more effective?16:35 - How to approach risk in a business20:52 - Translating data into insights