Our mini series on trailblazing brands continues.In this insightful interview, Alex King, founder of Terignota, shares his journey of creating accessible, high-performance trail running apparel, his views on the sport's commercialization, and his philosophy of adding value to the community. Discover his sourcing strategies, product design insights, and vision for the future of trail running gear.Check out TerignotaIf you are enjoying out content, please consider leaving us a rating and review! Thanks, Corinne & Russell
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