When the Market Changes: How Builders Have to Change With It | Episode 44

The 2026 housing market is showing more activity, but that doesn’t necessarily mean it’s getting easier.In this episode of Trust the Process, Krista and Michael take a mid-year look at the Las Vegas housing market — including inventory, buyer behavior, cancellations, interest rates, and what today’s buyers are responding to.The conversation then turns inward: what should builders do when homes aren’t selling as quickly as expected?From better storage and more functional floor plans to staging, finishes, and creating a stronger emotional connection, we talk about why builders have to keep evaluating the product instead of simply blaming the market.Because at the end of the day, you can’t out-market a product that isn’t connecting with buyers.We cover:The state of the Las Vegas housing marketInventory, contracts, and buyer hesitationWhy higher rates are changing buyer behaviorWhat today’s buyers value mostStaging and product enhancementsWhy sales, marketing, and product all have to work together🎙️ Trust the Process Podcast Real builds. Real decisions. The stories and strategy behind homebuilding, real estate, and development.