Trout Wrangler Podcast | Season 2, Episode 113 | Building Better Baits with Reel Life Lures

On today's episode of the Trout Wrangler Podcast, I sit down with Dakota from Reel Life Lures to talk fishing, lure making, entrepreneurship, and the story behind building Reel Life Lures. We get into Dakota's background as an angler, how fishing became such a big part of his life, and what eventually pushed him toward creating his own lures and building a brand around them. Dakota takes us behind the scenes of Reel Life Lures, from coming up with ideas and developing new baits to testing them on the water and figuring out what actually gets fish to eat. We also talk about how much trial and error goes into designing a lure and the satisfaction of catching a fish on something you created yourself. We dive into the business side of things as well — growing Reel Life Lures, getting products in front of anglers, building a recognizable brand, and some of the lessons Dakota has learned along the way. And of course, we talk plenty of fishing. We get into the species Dakota loves chasing, how different fisheries influence lure design, and some of the experiences on the water that have helped shape Reel Life Lures. We wrap things up with five songs for the Trout Tunes Spotify playlist, followed by final thanks and plugs. If you're into fishing, lure making, tackle, small businesses, or just like seeing what goes into creating the baits sitting in your tackle box, tune into this one.  @ReelLifeLures  Reellifelures.co- Instagram That Fishing Guy- Tiktok