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Trade Tales

Why Hanna Li’s design proposals include a sustainability fee

April 22, 2026·53 min
Episode Description from the Publisher

Hanna Li has created an infrastructure and recruited a team that allows her to thrive as creative director of her firm. From that vantage point, the Los Angeles–based designer is able to think big about topics like sustainability and longevity, and examine what it takes to embed them into the fabric of each project. Elsewhere in the episode, she shares how she’s measuring the carbon footprint of every project, why she produced short films about her firm’s work, and the reason every role she hires for comes with a five-year plan. LINKSHanna Li Kaitlin PetersenBusiness of Home

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