Trade Tales

Rayana Schmitz on tapping outside experts to transform her firm

June 3, 2026·48 min
Episode Description from the Publisher

Rayana Schmitz balanced several different early career paths—from fitness trainer to firefighter—before landing on interior design. Today, she’s leading her firm with the wisdom to know when to trust her gut and when to rely on outside experts. On this episode, she shares the showhouse experience that pushed her creative boundaries, how a fractional CFO saved her firm’s finances and why she maintains strict hours of communication with clients. This episode was sponsored by Vanguard Furniture and Kohler. LINKSRayana Schmitz  Kaitlin PetersenBusiness of Home

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