Topline

World's #1 Banking CMO: How AI Is Changing Billion Dollar Banks Today | Tim Rutten, CMO @ Backbase

July 26, 2026·1h 22m·6-min readconversationaltechnology
Podzilla Summary (6 min)
TLDR
Tim Rutten, CMO of Backbase, a 2.5 billion euro fintech serving over 120 banks globally, joins Sam Jacobs, Asad Zaman, and AJ Bruno on Topline to discuss how AI is transforming go-to-market operations in highly regulated industries. He reveals that with 25% less budget, his team has doubled

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Guest

T

Tim Rutten

conversational on Topline

Mentions

Books, people, and resources mentioned in this episode.

People

Tim RuttenSam Jacobsby Host of ToplineAsad Zamanby Co-host of Topline and CEO of Sales Talent AgencyAJ Brunoby Co-host of Topline and CEO of Quotapath

Companies

BackbaseVercelOpenAIby AI lab referenced in discussion about token economicsAnthropicby AI lab developing models like Claude

Products & Tools

GTMOS

Topics

Artificial IntelligenceData EngineeringFintechLeadershipSoftware EngineeringTech Industry

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