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Top of Mind: Daily Summaries Delivered
by Gambit Collective
In today's attention economy, it is no longer about being the best, it is about being the best known. Top of Mind is your go-to podcast helping you stay top-of-mind as a business brand or individual, for free.Top-of-mind awareness as a marketing term typically talks to the first brand that comes to mind when a consumer is asked about a particular product category or niche.When you need to buy a phone, what brand do think of? When you need to look something up online, where do you go? When you want to get a coffee with a friend, what’s the first place you recommend?When people think of you first, they’re more likely to purchase your products, service or business.This podcast is an extension of my business Gambit Collective, a pay-as-you-go marketing agency making marketing, social media and personal branding expertise accessible to everyone.Follow along on your preferred channels: </
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- 1 weeks ago39 min
Alexis Fernandez: The science of boredom & why you need to stop doing everything alone!
(Part 2) What does it actually take to understand your own brain? Alexis Fernandez is a neuroscientist, four-time author, sold-out live podcaster, and brand new mum of twins. But more than the credentials, she has this rare ability to take how the brain actually works and make it immediately useful. This is her second time on Top of Mind, making her our first ever repeat guest. And honestly? This one might be better than the first. We go deep on the dependency paradox and why being hyper-independent is quietly holding you back, what neuroscience actually says about mum brain (it's not what you think), why boredom is one of the most powerful tools you're probably not using, and the uncomfortable truth about confidence that most people aren't ready to hear. And she just submitted the manuscript for her fourth book. We got a sneak peek. This is a masterclass in understanding the brain you already have. In this episode we cover: The dependency paradox: why hyper-independence limits your freedom, and how healthy dependency actually creates more space in your life What really happens to your brain when you become a mum: the neuroscience behind mum brain, mum guilt, and why the changes make you more empathetic, not less capable The uncomfortable truth about confidence: it's momentum, not a personality trait, and everything you want is on the other side of cringe Why boredom might be the best thing you can do for your brain: and why filling every second is robbing you of your best thinking The Red Bull case study that changed how Alexis thinks about brand psychology: and how to build something that actually sticks A sneak peek at her fourth book: all about creating your own timing and breaking the myth of the perfect moment If you have a question you want answered: 🎙️ Leave us a voice note → speakpipe.com/TopOfMindPodcast 📩 DM us → @topofmind.pod 💌 Email → hello@topofmindpod.com 🎧 Or drop a question in the Spotify Q&A box Sign up to our emails and get the ideas, events, and tools that’ll keep you inspired, confident, and showing up like the brand you know you can be: https://www.gambitcollective.com.au/lets-chat Top of Mind is an extension of our business Gambit Collective - Australia’s first pay-as-you-go agency for founders and brands ready to be known, respected and experienced. Don’t forget to rate, subscribe, and review – it helps the podcast grow, brings in incredible guests, and unlocks more conversations to help you grow and scale your brand. Follow along on your preferred channels: DYFM Show on Spotify: https://open.spotify.com/show/6PBH5UKhZ4P8rtmwQ84Dfg?si=6e18bc8457034e44 Alexis on IG: https://www.instagram.com/alexisfernandezpreiksa/ DYFM on IG: https://www.instagram.com/doyoufckingmind/ Top of Mind on IG: https://www.instagram.com/topofmind.pod/ Top of Mind on TikTok: https://www.tiktok.com/@topofmind.pod Gambit Collective on IG: https://www.instagram.com/gambit.collective Hayley on IG: https://www.instagram.com/hayleywestoby/ Hayley on LI: https://www.linkedin.com/in/hayleywestoby/ Hayley on TikTok: https://www.tiktok.com/@hayleywestoby
- 3 weeks ago39 min
Alexis Fernandez: The neuroscience truth behind motherhood, confidence & creativity!
What does it actually take to understand your own brain? Alexis Fernandez is a neuroscientist, four-time author, sold-out live podcaster, and brand new mum of twins. But more than the credentials, she has this rare ability to take how the brain actually works and make it immediately useful. This is her second time on Top of Mind, making her our first ever repeat guest. And honestly? This one might be better than the first. We go deep on the dependency paradox and why being hyper-independent is quietly holding you back, what neuroscience actually says about mum brain (it's not what you think), why boredom is one of the most powerful tools you're probably not using, and the uncomfortable truth about confidence that most people aren't ready to hear. And she just submitted the manuscript for her fourth book. We got a sneak peek. This is a masterclass in understanding the brain you already have. In this episode we cover: The dependency paradox: why hyper-independence limits your freedom, and how healthy dependency actually creates more space in your life What really happens to your brain when you become a mum: the neuroscience behind mum brain, mum guilt, and why the changes make you more empathetic, not less capable The uncomfortable truth about confidence: it's momentum, not a personality trait, and everything you want is on the other side of cringe Why boredom might be the best thing you can do for your brain: and why filling every second is robbing you of your best thinking The Red Bull case study that changed how Alexis thinks about brand psychology: and how to build something that actually sticks A sneak peek at her fourth book: all about creating your own timing and breaking the myth of the perfect moment If you have a question you want answered: 🎙️ Leave us a voice note → speakpipe.com/TopOfMindPodcast 📩 DM us → @topofmind.pod 💌 Email → hello@topofmindpod.com 🎧 Or drop a question in the Spotify Q&A box Sign up to our emails and get the ideas, events, and tools that’ll keep you inspired, confident, and showing up like the brand you know you can be: https://www.gambitcollective.com.au/lets-chat Top of Mind is an extension of our business Gambit Collective - Australia’s first pay-as-you-go agency for founders and brands ready to be known, respected and experienced. Don’t forget to rate, subscribe, and review – it helps the podcast grow, brings in incredible guests, and unlocks more conversations to help you grow and scale your brand. Follow along on your preferred channels: DYFM Show on Spotify: https://open.spotify.com/show/6PBH5UKhZ4P8rtmwQ84Dfg?si=6e18bc8457034e44 Alexis on IG: https://www.instagram.com/alexisfernandezpreiksa/ DYFM on IG: https://www.instagram.com/doyoufckingmind/ Top of Mind on IG: https://www.instagram.com/topofmind.pod/ Top of Mind on TikTok: https://www.tiktok.com/@topofmind.pod Gambit Collective on IG: https://www.instagram.com/gambit.collective Hayley on IG: https://www.instagram.com/hayleywestoby/ Hayley on LI: https://www.linkedin.com/in/hayleywestoby/ Hayley on TikTok: https://www.tiktok.com/@hayleywestoby
- Apr 30, 202643 min
Ryan Nelson: Google, Uber, Meta and Netflix Are His Clients. Why Refilled Still Doesn't Have a Marketing Budget (Part 2)
(Part 2) Refiled is three years old, and Ryan Nelson is taking on a category that hasn’t really evolved in 50 years. Ryan is a Blue Mountains kid who spent a decade in SaaS, had an idea post gym and built the first prototype in his garage with duct tape and zip ties - and now counts Google, Uber, Meta, Netflix, Atlassian and JP Morgan among his clients. In this episode Ryan gets brutally honest about what it actually takes to build a hardware startup from scratch - the $50K bet he made, working until 4AM in garages with his co-founder, losing equity in a previous business, pitching the wrong investors for six months, and why he tells his team exactly how much cash runway they have left. If you've ever wondered what it looks like inside a fast-growing hardware startup before the shiny success story, this is it. In This Episode We Cover: The gym moment that sparked the idea for Refill - and why nothing like it existed despite a $900 billion global beverage industry How he raised $500K off a duct-tape prototype that wasn't food grade, then $1.9M after building his first 10 machines in a garage The radical transparency he leads with - including telling his team exactly how many months of runway they have left Why he resisted the co-founder model for years (including being kicked out of his last business), and what finally changed his mind His exact cold-calling philosophy for landing enterprise clients like Google and Atlassian Why 'choose your hard' is the mantra he lives by - and what it means for anyone building something from nothing If you have a question you want answered: 🎙️ Leave us a voice note → speakpipe.com/TopOfMindPodcast 📩 DM us → @topofmind.pod 💌 Email → hello@topofmindpod.com 🎧 Or drop a question in the Spotify Q&A box Sign up to our emails and get the ideas, events, and tools that’ll keep you inspired, confident, and showing up like the brand you know you can be: https://www.gambitcollective.com.au/lets-chat Top of Mind is an extension of our business Gambit Collective - Australia’s first pay-as-you-go agency for founders and brands ready to be known, respected and experienced. Don’t forget to rate, subscribe, and review – it helps the podcast grow, brings in incredible guests, and unlocks more conversations to help you grow and scale your brand. Follow along on your preferred channels: Refilled on IG: https://www.instagram.com/refilled.official/ Ryan Nelson on IG: https://www.instagram.com/ryannelsonau/ Website: https://www.refilled.com.au Top of Mind on IG: https://www.instagram.com/topofmind.pod/ Top of Mind on TikTok: https://www.tiktok.com/@topofmind.pod Gambit Collective on IG: https://www.instagram.com/gambit.collective Hayley on IG: https://www.instagram.com/hayleywestoby/ Hayley on LI: https://www.linkedin.com/in/hayleywestoby/ Hayley on TikTok: https://www.tiktok.com/@hayleywestoby
- Apr 21, 202638 min
Ryan Nelson: Duct Tape, Zip Ties and a $500K Raise - How He Built Refilled From a Post Gym Problem (Part 1)
Refiled is three years old, and Ryan Nelson is taking on a category that hasn’t evolved in 50 years. Ryan is a Blue Mountains kid who spent a decade in SaaS, had an idea post gym and built the first prototype in his garage with duct tape and zip ties - and now counts Google, Uber, Meta, Netflix, Atlassian and JP Morgan among his clients. In this episode Ryan gets brutally honest about what it actually takes to build a hardware startup from scratch - the $50K bet he made, working until 4am in garages with his co-founder, losing equity in a previous business, pitching the wrong investors for six months, and why he tells his team exactly how much cash runway they have left. If you've ever wondered what it looks like inside a fast-growing hardware startup before the shiny success story, this is it. In This Episode We Cover: - The gym moment that sparked the idea for Refill - and why nothing like it existed despite a $900 billion global beverage industry - How he raised $500K off a duct-tape prototype that wasn't food grade, then $1.9M after building his first 10 machines in a garage - The radical transparency he leads with - including telling his team exactly how many months of runway they have left - Why he resisted the co-founder model for years (including being kicked out of his last business), and what finally changed his mind - His exact cold-calling philosophy for landing enterprise clients like Google and Atlassian - Why 'choose your hard' is the mantra he lives by - and what it means for anyone building something from nothing If you have a question you want answered: 📩 DM us → @topofmind.pod 💌 Email → hello@topofmindpod.com 🎧 Or drop a question in the Spotify Q&A box / YouTube comments Sign up to our emails and get the ideas, events, and tools that’ll keep you inspired, confident, and showing up like the brand you know you can be: https://www.gambitcollective.com.au/lets-chat Top of Mind is an extension of our business Gambit Collective - Australia’s first pay-as-you-go agency for founders and brands ready to be known, respected and experienced. Don’t forget to rate, subscribe, and review – it helps the podcast grow, brings in incredible guests, and unlocks more conversations to help you grow and scale your brand. Follow along on your preferred channels: Refilled on IG: https://www.instagram.com/refilled.official/ Ryan Nelson on IG: https://www.instagram.com/ryannelsonau/ Website: https://www.refilled.com.au Top of Mind on IG: https://www.instagram.com/topofmind.pod/ Top of Mind on TikTok: https://www.tiktok.com/@topofmind.pod Gambit Collective on IG: https://www.instagram.com/gambit.collective Hayley on IG: https://www.instagram.com/hayleywestoby/ Hayley on LI: https://www.linkedin.com/in/hayleywestoby/ Hayley on TikTok: https://www.tiktok.com/@hayleywestoby
- Apr 10, 202640 min
Ash Raso: I Risked Our House Deposit, Lost My Supplier Overnight & Hit Six Figures in Four Hours with Capsule Wardrobe (Part 2)
What happens when you spend eight years in a career that was never really yours? You pivot - and you build something the world actually needs. For our first episode of Season 3 of Top of Mind, we sit down with Ash Raso, the founder of Capsule Wardrobe, a fashion brand that is less than a year old and already reshaping the way women think about getting dressed. Ash gets radically honest about her ADHD diagnosis on the eve of her brand launch, losing her entire supply chain overnight due to US tariffs, risking her and her husband's house deposit on the business, and why she believes embarrassment is the price of entry. She also shares the exact marketing blueprint she used to build an email list of 10,000 warm leads before she even had a product to sell. This is a masterclass in building with conviction when the odds aren't in your favour. In this episode we cover: How Ash's ADHD diagnosis two months before launch nearly derailed everything - and the reframe that changed it all Why she spent eight years as a property developer, risked her house deposit on a fashion label, and hasn't looked back Hitting six figures in four hours on launch night - then losing her entire supplier overnight due to US tariffs and how she fixed it The exact pre-launch marketing blueprint she used to build 10,000 warm email subscribers before a single product existed The body proportion framework that changes how you get dressed (and why Pinterest is working against you) What 'play to lose' really means - and why it's the most useful mindset shift for any founder If you have a question you want answered: 🎙️ Leave us a voice note → speakpipe.com/TopOfMindPodcast 📩 DM us → @topofmind.pod 💌 Email → hello@topofmindpod.com 🎧 Or drop a question in the Spotify Q&A box Sign up to our emails and get the ideas, events, and tools that’ll keep you inspired, confident, and showing up like the brand you know you can be: https://www.gambitcollective.com.au/lets-chat Top of Mind is an extension of our business Gambit Collective - Australia’s first pay-as-you-go agency for founders and brands ready to be known, respected and experienced. Don’t forget to rate, subscribe, and review – it helps the podcast grow, brings in incredible guests, and unlocks more conversations to help you grow and scale your brand. Follow along on your preferred channels: Capsule Wardrobe on IG: https://www.instagram.com/capsulewd_/ Ash Raso on IG: https://www.instagram.com/ashraso/ Capsule Wardrobe on TikTok: https://www.tiktok.com/@capsulewd Ash Raso on TikTok: https://www.tiktok.com/@ashley.raso Website: https://capsulewd.com/ Top of Mind on IG: https://www.instagram.com/topofmind.pod/ Top of Mind on TikTok: https://www.tiktok.com/@topofmind.pod Gambit Collective on IG: https://www.instagram.com/gambit.collective Gambit Collective on LI: https://www.linkedin.com/company/gambitcollective/ Gambit Collective on TikTok: https://www.tiktok.com/@gambitcollective Hayley on IG: https://www.instagram.com/hayleywestoby/ Hayley on LI: https://www.linkedin.com/in/hayleywestoby/ Hayley on TikTok: https://www.tiktok.com/@hayleywestoby
- Mar 24, 202643 min
EP:47 - Ash Raso: From Hard Hat to Fashion Label - How She Built Capsule Wardrobe by Solving Her Own Problem (Part 1)
What happens when you spend eight years in a career that was never really yours? You pivot - and you build something the world actually needs. For our first episode of Season 3 of Top of Mind, we sit down with Ash Raso, the founder of Capsule Wardrobe, a fashion brand that is less than a year old and already reshaping the way women think about getting dressed. Ash gets radically honest about her ADHD diagnosis on the eve of her brand launch, losing her entire supply chain overnight due to US tariffs, risking her and her husband's house deposit on the business, and why she believes embarrassment is the price of entry. She also shares the exact marketing blueprint she used to build an email list of 10,000 warm leads before she even had a product to sell. This is a masterclass in building with conviction when the odds aren't in your favour. In this episode we cover: How Ash's ADHD diagnosis two months before launch nearly derailed everything - and the reframe that changed it all Why she spent eight years as a property developer, risked her house deposit on a fashion label, and hasn't looked back Hitting six figures in four hours on launch night - then losing her entire supplier overnight due to US tariffs and how she fixed it The exact pre-launch marketing blueprint she used to build 10,000 warm email subscribers before a single product existed The body proportion framework that changes how you get dressed (and why Pinterest is working against you) What 'play to lose' really means - and why it's the most useful mindset shift for any founder If you have a question you want answered: 🎙️ Leave us a voice note → speakpipe.com/TopOfMindPodcast 📩 DM us → @topofmind.pod 💌 Email → hello@topofmindpod.com 🎧 Or drop a question in the Spotify Q&A box Sign up to our emails and get the ideas, events, and tools that’ll keep you inspired, confident, and showing up like the brand you know you can be: https://www.gambitcollective.com.au/lets-chat Top of Mind is an extension of our business Gambit Collective - Australia’s first pay-as-you-go agency for founders and brands ready to be known, respected and experienced. Don’t forget to rate, subscribe, and review – it helps the podcast grow, brings in incredible guests, and unlocks more conversations to help you grow and scale your brand. Follow along on your preferred channels: Capsule Wardrobe on IG: https://www.instagram.com/capsulewd_/ Ash Raso on IG: https://www.instagram.com/ashraso/ Capsule Wardrobe on TikTok: https://www.tiktok.com/@capsulewd Ash Raso on TikTok: https://www.tiktok.com/@ashley.raso Website: https://capsulewd.com/ Top of Mind on IG: https://www.instagram.com/topofmind.pod/ Top of Mind on TikTok: https://www.tiktok.com/@topofmind.pod Gambit Collective on IG: https://www.instagram.com/gambit.collective Gambit Collective on LI: https://www.linkedin.com/company/gambitcollective/ Gambit Collective on TikTok: https://www.tiktok.com/@gambitcollective Hayley on IG: https://www.instagram.com/hayleywestoby/ Hayley on LI: https://www.linkedin.com/in/hayleywestoby/ Hayley on TikTok: https://www.tiktok.com/@hayleywestoby
- Dec 31, 202539 min
EP:46 - (Part 2) Gen Z, AI & Going Viral - How Tahlia Kennedy’s Content Landed Her a Seat at the Table
If you work in marketing, live on social media, or obsess over brand and business building - this one’s for you. In Part 2 of this two-part episode, host Hayley Westoby chats with Tahlia Kennedy, the 22-year-old Head of Content at Kinso - the viral AI startup backed by Frank and Jacques Greeff. Tahlia didn’t follow a traditional path to land one of the most exciting content roles in the country. No resume stacking. No 10-year plan. Just showing up with consistency, creativity, and curiosity - and letting her work speak for itself. This is a behind-the-scenes look at what it actually takes to build content that lands, a brand that sticks, and a career that doesn’t look like anyone else’s - all in real time, and all in public. In this episode, you’ll learn: How Tahlia used her personal brand to land one of the most exciting content roles in Australia What it’s really like building content inside a viral startup (and what she’s learned fast) The marketing mindset shifts that matter in 2025’s attention economy How she stays consistent without burning out - and what she does when motivation’s low Why “building in public” isn’t just a trend - it’s a growth strategy The role of AI in modern content marketing - and how to use it without sounding like everyone else What’s actually working on socials right now - and what’s not worth your energy The underestimated power of showing up before you’re ready Whether you’re growing a business, launching your personal brand, or creating content for a business - this episode will give you the mindset and momentum to build something with meaning and scale. If you have a question you want answered: 🎙️ Leave us a voice note → speakpipe.com/TopOfMindPodcast 📩 DM us → @topofmind.pod 💌 Email → hello@topofmindpod.com 🎧 Or drop a question in the Spotify Q&A box Sign up to our emails and get the ideas, events, and tools that’ll keep you inspired, confident, and showing up like the brand you know you can be: www.gambitcollective.com.au/email-link Top of Mind is an extension of our business Gambit Collective - a pay-as-you-go marketing agency making marketing, social media, and personal branding expertise accessible to everyone. Don’t forget to rate, subscribe, and review – it helps the pod grow, brings in incredible guests, and unlocks more conversations to help you grow and scale your business. Follow along on your preferred channels: Tahlia Kennedy on IG: https://www.instagram.com/tahlia.kennedy/ Tahlia Kennedy on TikTok: https://www.tiktok.com/@tahliakenneddy Top of Mind on IG: https://www.instagram.com/topofmind.pod/ Top of Mind on TikTok: https://www.tiktok.com/@topofmind.pod Gambit Collective on IG: https://www.instagram.com/gambit.collective Gambit Collective on LI: https://www.linkedin.com/company/gambitcollective/ Gambit Collective on TikTok: https://www.tiktok.com/@gambitcollective Hayley on IG: https://www.instagram.com/hayleywestoby/ Hayley on LI: https://www.linkedin.com/in/hayleywestoby/ Hayley on TikTok: https://www.tiktok.com/@hayleywestoby
- Dec 16, 202532 min
EP:45 - (Part 1) Tahlia Kennedy: The 22-Year-Old Behind Kinso’s Viral Content Engine
If you work in marketing, live on social, or obsess over brand and business building - this one’s for you. In Part 1 of this two-part episode, host Hayley Westoby chats with Tahlia Kennedy, the 22-year-old Head of Content at Kinso - the viral AI startup backed by Frank and Jacques Greeff. Tahlia didn’t follow a traditional path to land one of the most exciting content roles in the country. No resume stacking. No 10-year plan. Just showing up with consistency, creativity, and curiosity - and letting her work speak for itself. This is a behind-the-scenes look at what it actually takes to build content that lands, a brand that sticks, and a career that doesn’t look like anyone else’s - all in real time, and all in public. In this episode, you’ll learn: - How Tahlia used her personal brand to land one of the most exciting content roles in Australia - What it’s really like building content inside a viral startup (and what she’s learned fast) - The marketing mindset shifts that matter in 2025’s attention economy - How she stays consistent without burning out - and what she does when motivation’s low - Why “building in public” isn’t just a trend - it’s a growth strategy - The role of AI in modern content marketing - and how to use it without sounding like everyone else - What’s actually working on socials right now - and what’s not worth your energy - The underestimated power of showing up before you’re ready Whether you’re growing a business, launching your personal brand, or creating content for a business - this episode will give you the mindset and momentum to build something with meaning and scale. If you have a question you want answered: 🎙️ Leave us a voice note → speakpipe.com/TopOfMindPodcast 📩 DM us → @topofmind.pod 💌 Email → hello@topofmindpod.com 🎧 Or drop a question in the Spotify Q&A box Sign up to our emails and get the ideas, events, and tools that’ll keep you inspired, confident, and showing up like the brand you know you can be: www.gambitcollective.com.au/email-link Top of Mind is an extension of our business Gambit Collective - a pay-as-you-go marketing agency making marketing, social media, and personal branding expertise accessible to everyone. Don’t forget to rate, subscribe, and review – it helps the pod grow, brings in incredible guests, and unlocks more conversations to help you grow and scale your business. Follow along on your preferred channels: Tahlia Kennedy on IG: https://www.instagram.com/tahlia.kennedy/ Tahlia Kennedy on TikTok: https://www.tiktok.com/@tahliakenneddy Top of Mind on IG: https://www.instagram.com/topofmind.pod/ Top of Mind on TikTok: https://www.tiktok.com/@topofmind.pod Gambit Collective on IG: https://www.instagram.com/gambit.collective Gambit Collective on LI: https://www.linkedin.com/company/gambitcollective/ Gambit Collective on TikTok: https://www.tiktok.com/@gambitcollective Hayley on IG: https://www.instagram.com/hayleywestoby/ Hayley on LI: https://www.linkedin.com/in/hayleywestoby/ Hayley on TikTok: https://www.tiktok.com/@hayleywestoby
About Top of Mind
In today's attention economy, it is no longer about being the best, it is about being the best known. Top of Mind is your go-to podcast helping you stay top-of-mind as a business brand or individual, for free.Top-of-mind awareness as a marketing term typically talks to the first brand that comes to mind when a consumer is asked about a particular product category or niche.When you need to buy a phone, what brand do think of? When you need to look something up online, where do you go? When you want to get a coffee with a friend, what’s the first place you recommend?When people think of you first, they’re more likely to purchase your products, service or business.This podcast is an extension of my business Gambit Collective, a pay-as-you-go marketing agency making marketing, social media and personal branding expertise accessible to everyone.Follow along on your preferred channels: </
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