Why They Left a National Brand to Build Their Own Plumbing Business

Lacey Peevey, VP of WeCo Rooter, joins Chris Yano, Chad Peterman, and Aaron Gaynor in the VIP Room to share how she and her husband John went from operating under a national plumbing brand to building an independent company of their own.After joining the business in 2017, Lacey and John helped grow the operation to nearly $7M. But when the time came to renew their agreement with the national brand, they made the decision to go out on their own.Lacey breaks down what it took to fully rebrand the company into WeCo Rooter, why they were willing to take a step back to build something they could truly own, and how the business is now approaching $6M while continuing to build momentum.The conversation also covers customer service, building trust, training technicians, pricing, growing the average ticket ethically, and the challenges of scaling a plumbing and drain business toward $10M.Plus, Lacey shares what she believes is broken in home services, from customer service and licensing to continuing education and staying up to date with new technology.Timestamps00:00 – Intro & Meet Lacey Peevey 02:00 – How Lacey and John Got Into the Business 05:00 – Joining a National Plumbing Brand in 2017 08:00 – Growing the Business Toward $7M 11:00 – Why They Decided to Go Independent 15:00 – Leaving the National Brand the Right Way 19:00 – The Challenges of a Full Rebrand 23:00 – Building the WeCo Rooter Brand 27:00 – Growing Back Toward $6M 31:00 – Customer Service & Building Trust 35:00 – Training Technicians Beyond Technical Skills 39:00 – Ethical Pricing & Growing Average Ticket 43:00 – Scaling WeCo Rooter Toward $10M 47:00 – Building Relationships & Finding the Right Training 50:00 – What’s Broken in Home Services? 53:00 – Final Thoughts & What’s Next for WeCo RooterThank you to our sponsors!Basic Capital: https://basiccapital.com/tothepointAvoca.ai: https://avoca.ai/r/tothepointYelp: https://business.yelp.com/homeservicevipSales Ask: https://www.salesask.com/ Send It! Email Marketing: https://www.withsendit.com/Can’t Stop The Growth: https://cantstopthegrowth.com Contractor Commerce: https://www.contractorcommerce.com