Guaranteed Tactics To Win in Sales & Marketing Today

What happens when a nearly bankrupt pool company decides to answer every question its customers are asking?For Marcus Sheridan, it changed everything.After nearly losing River Pools during the 2008 recession, Marcus transformed the business through radical transparency and became the bestselling author of They Ask, You Answer and Endless Customers.In this episode of the To The Point Home Services VIP Room, Marcus breaks down what home service companies need to do to win in sales and marketing today, from being transparent about pricing and building trust to adapting to AI and changing customer behavior.He shares why pricing estimators can drive more leads, what makes AI recommend one contractor over another, why speed-to-lead matters, and how sales teams can build trust without relying on outdated or manipulative tactics.If you want to win more customers and stay ahead of where sales and marketing are heading, this episode is packed with tactics you can put to work right now.RESOURCES FROM MARCUSWant to add a pricing estimator to your website?Check out PriceGuide: https://priceguide.aiWant to see how AI views your business?Run your AI Trust Signals check: https://aitrustsignals.comWant to learn more from Marcus?Explore his books, including They Ask, You Answer and Endless Customers: https://marcussheridan.com/booksPut the customer’s questions first.Learn more about Question First: https://questionfirst.comTimestamps00:00 - Welcome Back to the VIP Room & Marcus Sheridan Introduction03:30 - Marcus' Story: River Pools Nearly Goes Bankrupt08:00 - How the 2008 Recession Changed Marcus' Approach to Marketing12:00 - The Origin of They Ask, You Answer15:00 - Why Businesses Need to Become Obsessed With Their Buyers18:00 - Should Contractors Give Pricing Over the Phone?22:00 - Why Customers Get Frustrated When Companies Hide Pricing26:00 - How a Pricing Article Generated $35M+ in Sales29:00 - Why Pricing Estimators Can Transform Lead Generation32:00 - AI Is Changing Search Forever35:00 - What Makes AI Recommend One Contractor Over Another?38:00 - The 3 F's of Innovation: Fear, Faster & Friction41:00 - The "Mother of All Review Pages" & AI Trust Signals44:00 - Why Contractors Need Awards & Expert Author Pages47:00 - Speed-to-Lead & the Future of AI Voice50:00 - Showroom vs. In-Home Sales52:00 - Why Homeowners Should Know Who Is Coming to Their Door54:00 - Stop Selling With Manipulation: The Power of Discovery56:00 - Why 80% of Sales Training Should Focus on the Opening58:00 - Teaching Homeowners to "Call Your Baby Ugly"59:00 - Marcus' Final Advice for Home Service ContractorsThank you to our sponsors!Basic Capital: https://basiccapital.com/tothepointAvoca.ai: https://avoca.ai/r/tothepointYelp: https://business.yelp.com/homeservicevipSales Ask: https://www.salesask.com/ Send It! Email Marketing: https://www.withsendit.com/Can’t Stop The Growth: https://cantstopthegrowth.com Contractor Commerce: https://www.contractorcommerce.com