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TIQUE Talks: The Business Podcast for Travel Advisors: Daily Summaries Delivered
by Robin Bradley and Jennifer Jacob
Welcome to TIQUE Talks Podcast - a live-workshop style travel business podcast packed with actionable step-by-step tips that are helping hundreds of travel advisors redefine success, grow their bottom line, and find balance in their business. Join Florida-based business partners Robin Bradley and Jennifer Jacob for value-packed, hilarious conversations and impactful interviews with other industry leaders. With every episode, the mission is to empower you with information, expand what you think is possible for your travel business, and hopefully make you laugh along the way! They are honest, open, and above all, human. They are committed to learning right alongside of you so that you can all find more balance, joy, and peace while pursuing big, scary business goals. Whether you are brand new to the industry, have a side-hustle, or you are growing a travel booking empire, this is the show for you.
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- 2 days ago18 min
253. Hot Take: AI Is Overwhelming
AI is supposed to save you time, but first, it might send you spiraling down a very productive-looking rabbit hole. Jennifer and Robin discuss why AI feels so overwhelming, what travel advisors should really be using it for, and why automating the human side of travel planning is the wrong place to start. The goal isn’t to master everything or build an app by tomorrow. It’s to give AI one job, train it well, and make your business a little easier to operate.Ready to stop experimenting with random prompts and start using AI for practical tasks inside your travel business? Join the Niche community for step-by-step trainings on client experience, intake workflows, SOPs, finances, and more! Learn More and Pick Your Membership Tier → NICHE COMMUNITYIf you’re ready for a deeper dive into AI, check out Callan Faulkner’s 12-week course → AUTOMATE TO ACCELERATEFOLLOW ALONG ON INSTAGRAM @TiqueHQ
- 5 days ago52 min
252. Getting Better AI Output With Frameworks with David Shull
Thanks to Our Tique Talks Sponsors:Smeuse Studio - Strategic branding and website design for travel advisorsTravel Collection - Connect and learn more about TC’s DMCsIf you’re treating AI like Google, you’re leaving much of its potential on the table. Tern co-founder and CEO David Shull is back on the podcast; this time to unpack why context, frameworks, and better prompts are the keys to generating stronger AI output. He explains how travel advisors can use AI as a business analyst, strategic advisor, client experience assistant, and sales tool, all without sacrificing the human relationships at the heart of the industry.Want help putting these strategies into practice? Join the Niche Community for the Tern team takeover on October 8, where you can ask questions about using the platform and its AI capabilities. Then, join Robin and Jennifer on November 5 for a live training on the four financial metrics every travel advisor should be watching! Learn More and Pick Your Membership Tier → NICHE COMMUNITYAbout David Shull:David is the co-founder and CEO of Tern, the platform independent travel advisors use to run their businesses. Tern is the fastest growing platform in travel and preferred system for advisor serious about building a business in travel.http://tern.travelLinkedIn: @dsshullInstagram: dsshullToday we will cover: Why AI needs context How to build AI frameworks using expert roles and advisory boards Combining templates and AI to personalize the client experience Using business data to identify profitable niches and difficult clients Turning client history and supplier offers into personalized sales opportunitiesFOLLOW ALONG ON INSTAGRAM @TiqueHQ
- 1 weeks ago21 min
251. Hot Take: There Will Never Be A "Good" Time
Waiting for the “right time” to fix your broken processes, document workflows, review your fees, or finally get organized? Spoiler: it’s not coming. Jennifer and Robin explain why the same chaos follows travel advisors from one busy season to the next, and how discipline, time blocking, and the right systems can break the cycle. It’s time to stop operating on vibes and prayers! If you need the accountability, structure, and resources to tackle what keeps getting deprioritized, join Niche today. Learn More and Pick Your Membership Tier → NICHE COMMUNITYResources Mentioned In This Episode:#173. Hot Take: Should You Change Your CRM5 Plug-And-Play Email TemplatesSeven Figure Sales: The travel agent sales training to raise rates & close confidentlyFOLLOW ALONG ON INSTAGRAM @TiqueHQ
- 1 weeks ago40 min
250. Vetting Educational Opportunities with Shannon Lamarche
Thanks to Our Tique Talks Sponsors:Smeuse Studio - Strategic branding and website design for travel advisorsTravel Collection - Connect and learn more about TC’s DMCsNot every FAM trip, conference, or industry event deserves a spot on your calendar. Shannon Lamarche, founder of Premiere Luxury Travel, joins this episode to discuss how she evaluates educational opportunities based on alignment, cost, client demand, and potential ROI. She shares her process for choosing the right events, organizing supplier knowledge, following up strategically, and avoiding the entitled behavior that can quickly damage your reputation. Before you accept another invitation because the destination looks fun, listen to this episode!About Shannon Lamarche:Shannon specializes in designing high-touch, custom international journeys for travelers who care deeply about how they travel—not just where they go. Her ideal clients are seasoned travelers who value exceptional food, wine, culture, and history, and who want their trips thoughtfully paced, intelligently routed, and handled end-to-end by an expert. Shannon's background is rooted in producing complex logistics and details (as a former film & television producer), which translates naturally into travel design that feels seamless, intentional, and calm—especially for trips with many moving parts.premiereluxurytravel.com@premiereluxurytravelToday we will cover: How to determine whether an educational opportunity aligns with your business Calculating the true cost and potential ROI of FAM trips and conferences Balancing trade shows, destination experience, and time away from your business Organizing supplier information and turning new connections into opportunities The FAM trip etiquette every travel advisor needs to followResources Mention In This Episode:ClickUp Business Hub TemplateNICHE is Tique’s membership community for travel advisors who want support refining their business, strengthening their positioning, and learning alongside other advisors who are serious about growth. Shannon is a member herself, and many of the strategies discussed in this episode are the kinds of conversations happening inside the community.Learn More and Pick Your Membership Tier → NICHE COMMUNITYFOLLOW ALONG ON INSTAGRAM @TiqueHQ
- 2 weeks ago15 min
249. Hot Take: Stop Making Training Programs
Jennifer and Robin torch the idea that every agency needs its own homemade curriculum, pointing out that IATA rules and DMC basics don't change agency to agency no matter how "unique" you think your brand is. They call out the ego and scarcity mindset behind DIY training, explain why refusing to invest $500 in proper onboarding may be a sign you’re not ready to hire, and reveal the hidden cost of maintaining your own curriculum. If you want to scale, retain great advisors, and escape the hiring hamster-wheel, it’s time to invest in education that already works.Resources Mentioned In This Episode:Tique’s Course Suite Buying for an Agency or Team? Explore Enterprise PricingHave A Question → Email hello@tiquehq.com or Submit a Contact FormFOLLOW ALONG ON INSTAGRAM @TiqueHQ
- 2 weeks ago43 min
248. Understanding Your Liability in Transactions with Megan Mack
Thanks to Our Tique Talks Sponsors:Smeuse Studio - Strategic branding and website design for travel advisorsTravel Collection - Connect and learn more about TC’s DMCsYou may think collecting a client’s payment is simply another step in the booking process, but how that money moves could dramatically change your responsibility when something goes wrong. Megan Mack, founder of Heirloom Adventures, talks about the critical difference between receiving a credit card authorization and collecting a direct payment. She explains when an advisor may unknowingly begin operating like a tour operator, what becoming the merchant of record means for your business, and why your host agency’s insurance may not offer all the protection you assume it does. From PCI compliance and supplier terms to chargebacks, travel insurance, and client agreements, this conversation will make you take a much closer look at every point where money changes hands in your business. If you collect client funds, process payments, or rely on a platform to protect sensitive information, this is one episode you cannot afford to skip!This episode is for educational purposes only and does not constitute legal or financial advice. Consult the appropriate professionals about your specific business, contracts, and state requirements.About Megan Mack:Megan was drawn to travel from a young age. Never one to sit still, she dreamed of seeing the world and connecting with people along the way. She discovered the world of travel advising after a friend told her, “I would totally hire you to plan a trip for my family.” Inspired by that moment and by her desire to help other families explore the world with their children, Megan set out to learn everything she could about travel advising.heirloom-adventures.comToday we will cover: Meet Megan; what made her question how she collected payments Vetting your technology for PCI compliance Credit card authorizations versus direct payments When collecting funds makes you a tour operator Building liability protection into client agreements Retainers versus flat planning fees Auditing every point of liability in your payment processResources Mention In This Episode:#150. What Every Advisor Needs To Know About Protecting Client Data with Kacie Darden#216. Don’t Assume A DMC Will Break Your Client's Budget with Jonathan EpsteinThe Legal Paige - Travel Advisor TemplatesNICHE is Tique’s membership community for travel advisors who want support refining their business, strengthening their positioning, and learning alongside other advisors who are serious about growth. Vanessa is a member herself, and many of the strategies discussed in this episode are the kinds of conversations happening inside the community. Learn more and Pick Your Membership Tier → NICHE COMMUNITYFOLLOW ALONG ON INSTAGRAM @TiqueHQ
- 3 weeks ago19 min
247. Hot Take: You Need Niche
Jennifer and Robin introduce Niche’s new community manager, Maddy McCutchen, and reveal what’s changing inside the community. Maddy shares how she went from listening to Tique Talks as a travel advisor to helping shape the future of Niche through weekly office hours, improved member support, recognition programs, and more opportunities for advisors to learn from one another. They also preview the new AI training series designed to help advisors streamline their workflows, strengthen their systems, understand their finances, and turn their 2026 metrics into meaningful momentum for 2027. There’s no doubt about it - you need Niche! Join today and get the education, resources, and no-gatekeeping support you need to build a stronger travel business.Learn more and Pick Your Membership Tier → NICHE COMMUNITYFOLLOW ALONG ON INSTAGRAM @TiqueHQ
- 3 weeks ago32 min
246. What Shifted When I Went All In on Luxury Branding with Vanessa Kromer
Thanks to Our Tique Talks Sponsors:Travel Collection - Connect and learn more about TC’s DMCsSmeuse Studio - Strategic branding and website design for travel advisorsWhat changes when you stop trying to appeal to everyone and start building a brand designed to attract the clients you actually want? Vanessa Cromer had already spent years building a successful travel business when she decided to go all in on luxury branding. She elevated her imagery, tightened her messaging, and became much more intentional about what she was putting in front of potential clients. And people started paying attention. Suddenly, luxury clients were reaching out, brands and magazines were taking her more seriously, speaking opportunities were landing in her inbox, and she had the confidence to turn down business that no longer fit where she was headed. In this episode, Vanessa shares what shifted when she stopped trying to market everything she could book and started building a brand around the business she truly wanted. If your current brand doesn’t reflect the level of client you’re trying to attract, this conversation might make you rethink what you’re putting out there!About Vanessa Kromer:Award-winning luxury travel advisor, Italy specialist, publisher of Maison Voyage Magazine, and creator of The Private Edit. For more than 16 years, Vanessa has designed unforgettable journeys across Europe and beyond, blending insider expertise, trusted relationships, and personalized service to create seamless, one-of-a-kind travel experiences for discerning travelers.theelegantexplorers.cominstagram.com/vanessakromermmvToday we will cover: From a “hot mess” brand to finding her niche The post-COVID shift toward Europe and Italy Going all in on her travel business; investing in branding and professional photography Creating a client experience that matches your branding Advice for newer travel advisors; why your brand should speak to your dream clientNICHE is Tique’s membership community for travel advisors who want support refining their business, strengthening their positioning, and learning alongside other advisors who are serious about growth. Vanessa is a member herself, and many of the strategies discussed in this episode are the kinds of conversations happening inside the community. Learn more and Pick Your Membership Tier → NICHE COMMUNITYFOLLOW ALONG ON INSTAGRAM @TiqueHQ
About TIQUE Talks: The Business Podcast for Travel Advisors
Welcome to TIQUE Talks Podcast - a live-workshop style travel business podcast packed with actionable step-by-step tips that are helping hundreds of travel advisors redefine success, grow their bottom line, and find balance in their business. Join Florida-based business partners Robin Bradley and Jennifer Jacob for value-packed, hilarious conversations and impactful interviews with other industry leaders. With every episode, the mission is to empower you with information, expand what you think is possible for your travel business, and hopefully make you laugh along the way! They are honest, open, and above all, human. They are committed to learning right alongside of you so that you can all find more balance, joy, and peace while pursuing big, scary business goals. Whether you are brand new to the industry, have a side-hustle, or you are growing a travel booking empire, this is the show for you.
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