Before You Buy AI: The Smarter Way to Cut Admin Burden and Grow Your Practice Featuring Clark Van Oyen, EP 272

How much of your team's day disappears into phone calls, faxes, and data entry? In this episode, Tracy Cherpeski sits down with Clark Van Oyen, founder of Cortico Health — a company that has helped nearly 10,000healthcare professionals reduce administrative burden through smart automation and better workflow design.  Clark's journey began with a single pediatric clinic drowning in 800 phone calls a day. After moving booking online, the calls all but disappeared — and the practice grew from 12 physicians to 22 in just 18 months. Today his mission is to isolate, understand, and eliminate anything that pulls providers away from patient care.  You'll hear why scheduling eats up about 40 percent of support staff time, where admin burden hides in plain sight, why AI phone systems fully resolve only about half of patient calls, and the single most valuable habit a practice owner can build: holding vendors accountable for outcomes, not methods. Clark also shares the free fixes hiding on your practice website.  If you've ever wondered whether your practice really needs AI — or just needs the right assessment first — this conversation is for you.  Read the full show notes, memorable quotes, and key takeaways.   Want to keep the conversation going? Join us for a free AI roundtable featuring Dr. Sarah Baldwin, a physician who has used automation to reshape her own practice. We'll talk through how to decide which tools actually earn a place in your practice — and which ones don't. Save your spot on August 18, 2026, Register here at PracticeSuccess.co/SmartPractice  Connect With Us:  Be a Guest on the Show  Thriving Practice Community  Schedule Strategy Session with Tracy  Tracy’s LinkedIn  Business LinkedIn Page