The World Cup Is Coming, Is Your Business Ready?

Big events bring big opportunities, but the businesses that win are the ones who prepare. Host Gene Marks sits down with Connie Kinnard of the Greater Miami Convention and Visitors Bureau to talk World Cup prep, small business strategy, and what it takes to turn a surge in visitors into lasting revenue. From optimizing your online presence to building the right relationships, the tips she shares here apply to any major event, anywhere. Take the conversation further with The 39-Day World Cup Playbook. It's your guide to staffing smart, managing overtime, and protecting your margins from kickoff to the final whistle: https://bit.ly/48Dpah4 Simplify your business operations: Visit paychex.com/MeetPaychex to learn how Paychex can handle your HR and payroll so you can focus on what counts. Have a topic idea? Share it at https://payx.me/thrivetopics Topics include: 00:00 – Episode preview and guest introduction 01:21 – Connie’s career path: From Nashville to Miami 04:08 – What a convention and visitors bureau does 06:47 – Training managers to support employers 08:16 – Preparing for the World Cup and other big events 12:01 – Online presence, search, and AI: How visitors find you 14:27 – Safety and security considerations for big events 16:08 – Tailoring marketing to international visitors 19:38 – How the World Cup differs from other major events 24:47 – Last-minute World Cup advice for local businesses 28:06 – Wrap up and thank you #BusinessPodcast #Entrepreneurship #SmallBusiness #iHeartRadio #ApplePodcastTips #SpotifyPodcasts DISCLAIMER: The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.