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Thoughts on the Market: Daily Summaries Delivered
by Morgan Stanley
Short, thoughtful and regular takes on recent events in the markets from a variety of perspectives and voices within Morgan Stanley.
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- 2 days ago4 min
Trump-Xi Talks Put Trade and Tech in Focus
As President Xi heads to Washington, trade, rare earths and AI are set to dominate the agenda. Our Head of U.S. Public Policy Research Ariana Salvatore unpacks what the meeting could mean for supply chains, tech stocks and the broader market.Read more insights from Morgan Stanley.----- Transcript -----Ariana Salvatore: Welcome to Thoughts on the Market. I'm Ariana Salvatore, Head of U.S. Public Policy Research at Morgan Stanley.Today, I'll be talking about next week's U.S.-China summit, specifically the bilateral trade relationship, what we can expect on critical minerals and rare earths, AI dialogues, and what it all means for markets.It's Friday, September 18th at 10am in New York.President Xi is scheduled to visit the White House on September 24th for his second meeting with President Trump this year, and his first White House visit in roughly a decade.The meeting follows President Trump's visit to Beijing in May, where the two sides established a framework for what they call a more constructive relationship of strategic stability. That meeting also produced new trade and investment dialogues, commitments around agricultural purchases and aircraft, and an agreement to begin a dialogue on artificial intelligence.But next week's summit comes at an important moment because several of the temporary arrangements that helped stabilize the economic relationship are due to expire later this fall.We think there are three areas to focus on.The first is trade. The current U.S.-China tariff truce is scheduled to expire in November. Now, public reporting suggests that the two governments are discussing an extension alongside potential announcements on agriculture, non-tariff barriers, and a relatively narrow set of goods that could see lower tariffs.The question for markets, therefore, is less whether next week produces a comprehensive new trade agreement and more so on whether the two sides can extend the current period of stability and prevent another significant increase in tariffs.The second area is critical minerals. This is probably one of the clearest examples of the leverage that each side has over the other.Washington, we think, wants more predictable Chinese exports of rare earths and other critical materials used across semiconductors, autos, aerospace, and defense. Beijing, meanwhile, has been pushing back against U.S. restrictions on Chinese companies' access to advanced technology.Public reporting suggests that both of these issues are part of the negotiations heading into the summit, and the timing here is really important. November 10th is an upcoming cliff affecting China's rare earth restrictions and U.S. technology controls, followed later that month by another deadline covering certain minerals. So what happens next week could determine whether those restrictions remain suspended or begin to snap back.The third area is technology, and increasingly artificial intelligence. The two leaders agreed in May to establish an AI dialogue, and President Trump has specifically said AI will be discussed next week.Reporting also shows that shared AI risks could be one area for discussion, although the broader competitive relationship makes a comprehensive agreement difficult, we think. From a policy perspective, the most important point is that technology restrictions are moving beyond advanced chips. The debate includes cloud and compute access, model distribution, procurement, and potentially the use of certain foreign AI models themselves.In other words, we think that while the summit could produce something like an agreement to keep talking on AI, the underlying shift matters more. AI sovereignty pushes both the U.S. and China toward more restrictions or heavier government involvement even over a longer period of time.We expect that a middle path is the more plausible U.S. approach. So think targeted restrictions on specific Chinese developers rather than a blanket prohibition on Chinese open weight models. But even that would reinforce what we've called the two worlds thesis, increasingly distinct U.S. and Chinese tech ecosystems with separate infrastructure, supply chains, standards, and distribution channels.There could also be a host of other issues on the agenda, specifically the U.S.-Iran conflict, which we see as a tail risk into the talks.So what does all this mean for investors?Even a constructive summit is unlikely to reverse the structural push toward technology and supply chain diversification. In fact, we argue that greater U.S.-China bifurcation will actually reinforce investment in parallel ecosystems, semiconductor capacity, data centers, cloud infrastructure, power, and critical mineral supply chains.In that sense, actually less geopolitical friction next week could reduce near-term market volatil
- 3 days ago4 min
Why the Fed May Have Further to Go
After raising interest rates for the first time in more than three years, the Fed still doesn’t see policy as restrictive. Our Global Head of Fixed Income Research Andrew Sheets breaks down what that could mean for the monetary policy path.Read more insights from Morgan Stanley.----- Transcript -----Andrew Sheets: Welcome to Thoughts on the Market. I'm Andrew Sheets, Global Head of Fixed Income Research at Morgan Stanley. Today, why the Federal Reserve may have raised interest rates and yet still thinks that monetary policy is providing support.It's Thursday, September 17th at 2pm in London. Yesterday, the Federal Reserve raised interest rates by a quarter of a percent. That part was widely expected. What was more notable was how Chair Warsh described it. At the press conference following the action, he said that the Fed had removed "a dose of accommodation," and he said that both he and many of his colleagues were hard-pressed to describe broader financial conditions as restrictive. That's an important distinction that now moves to the heart of the market debate. If monetary policy is already restrictive, another rate hike means that the Fed is pressing harder on the proverbial brakes on the economy. But if policy is still accommodative, a hike is more like easing off the gas. It means the Fed is simply providing a little less support. And if that is how the committee sees the world, it suggests that there could be further to go. Following yesterday's meeting, Morgan Stanley's economists now expect two additional quarter point rate hikes in December and March, taking the Fed's target rate range from 4.25 to 4.5 percent; and we then expect those rates to remain there through the rest of 2027.Three things are driving this updated view. First is exactly that language around accommodation. The interest rates that keep the economy in balance are always a mystery when viewed in real time. But given booming earnings growth, loan growth, and corporate activity, it's not obvious that the current level of interest rates are holding back activity for the economy as a whole. The Fed may believe that as well, making higher rates a little more palpable.Second is inflation. Chair Warsh repeatedly emphasized that trends matter here more than individual data points, and on that basis, inflation still looks too high. Too many categories are still running above 3 percent. The Fed simply does not sound convinced that inflation is moving sustainably back towards its 2 percent target as fast as it would like.Third is geopolitics. Chair Warsh explicitly cited geopolitical developments as one of the things that had changed since their meeting in July. He also made it clear that the Fed is watching not just high oil prices, but so-called second-round effects. And whether higher prices for fuel translate into higher prices for things that require a lot of fuel.Airline tickets, for example, are one of the areas of the economy where prices are going up the fastest. Higher oil prices are a key reason why. And so with energy markets still severely disrupted, this remains a wild card.There is, maybe, one other wrinkle. The committee also raised its estimate of the so-called long-run neutral interest rate – the rate that it thinks we'll ultimately end up at over the long term that will keep the economy in balance. And it raised this to about 3.25 percent.This is an uncertain estimate, and Chair Warsh himself downplayed its importance. But directionally, a view that the interest rate that keeps things in balance is higher means that any given interest rate that we see today is less restrictive on economic growth.It's less elevated relative to that neutral rate than we previously thought. That, too, leans towards the case for more tightening and more rate increases rather than less.None of this is set in stone. If energy prices fall, geopolitical tensions ease, or inflation improves more quickly, the Fed could stop earlier. But for now, we think the important message from this week's meeting was not simply that the Fed raised rates. It was that even after doing so, it still doesn't think that policy is especially tight. And if that's right, there may be still more to do. Thank you, as always, for your time. If you find Thoughts the Market useful, let us know by leaving a review wherever you listen. And also tell a friend or colleague about us today.
- 4 days ago11 min
One Fed Hike—Or More to Come?
Our Global Head of Macro Strategy Matthew Hornbach joins our Chief U.S. Economist Michael Gapen to discuss the Fed’s potential next moves and how energy prices are influencing market expectations.Read more insights from Morgan Stanley.----- Transcript -----Matthew Hornbach: Welcome to Thoughts on the Market. I'm Matthew Hornbach, Global Head of Macro Strategy at Morgan Stanley.Michael Gapen: And I'm Michael Gapen, Morgan Stanley's Chief U.S. Economist.Matthew Hornbach: Today, what the Federal Reserve decided at its September meeting and what it could mean for rates through the end of the year.It's Wednesday, September 16th at 4pm in New York.So, Mike, the Fed raised rates by 25 basis points at this week's meeting. What stood out to you the most in the decision? And when it comes to inflation, how do you think this 25-basis point rate hike is actually going to affect the inflation outlook?Michael Gapen: Yeah, so certainly the decision was in line with expectations. You know, obviously what we've learned in the very broad sense is that inflation isn't moving fast enough in the direction that the Fed wants. So, it's responding by tighter monetary policy. And that does set up a very interesting question which you just asked, which is: Well, is it going to work? Is this the right response to the inflation that we're seeing?So, if you do go back and reread that Jackson Hole speech, there's not a lot in there about the drivers of inflation, what's causing higher inflation. But it's clear the only response to above target inflation from the point of view of the chair was tighter monetary policy. So, the Fed is in a bit of a pickle.Most of us believe the majority of the inflation we're seeing is supply side driven from tariffs, from energy. At least in the past, let's call it supply chain disruptions, a de-globalization narrative. Some of it is demand side driven through AI. But I think we're all looking at that thinking modestly tighter rates isn't necessarily going to bring down that AI-related inflation.So, we're left to conclude that the Fed's in this uncomfortable position of saying, "Well, a lot of the inflation that we're seeing is supply side driven and from the structural AI story that we're not convinced higher rates can maybe address."So I think the answer would be, if inflation's going to come down, then higher rates will be weighing on the parts of the economy that are more interest rate sensitive and generally soft already.Matthew Hornbach: Is this a one and done? Or do you think that when the Fed actually goes ahead and hikes rates after a long pause, they are thinking about delivering more than just one rate hike?Michael Gapen: Yeah, I strongly believe the committee as a whole is thinking in terms of more than one move. Monetary policy doesn't, say, hyper-react. It reacts with a bit of a delay. So, to your point, they've been on hold for a while. When they think about changing policy, then they're thinking about a series of moves.So, I think in their mind, if they're raising rates, there's a strong probability that they will do at least one more or two more. They're never going to think that a 25-basis-point move in the funds rate will fundamentally change the macro-outlook. So, I don't think they'd ever walk into this thinking one and done.Now, it is possible we get an ex-post one and done. So, how could that come about? If it is true indeed that we're right that a lot of this inflation is supply-side driven. It is coming down. It's clear that the three- and six-month annualized rates are pointing to disinflation into year-end. We can debate whether it's fast enough or not.But if disinflation continues to happen, then the Fed will have hiked, expect to maybe do another one. But by the time we get there, inflation has improved enough, and they end up not doing it.So, they would sound like, "Oh, we're still ready. We still think we've got more work to do." But in the moment, the data just arrives in a way that they stay where they are. So you would look back and say it was a one and done, but I don't think they go into this thinking one rate hike is going to fundamentally change the story.Matthew Hornbach: Now, of course, the data that we'll get between today and the December meeting will likely have an impact on their decision-making – as well as any revisions that we end up getting.And I think one of the stories that investors have been talking about are some of the methodological changes that the Bureau of Economic Analysis is implementing into the PCE inflation data. Do you see any scope for thos
- 5 days ago5 min
The Mid-Cycle Shift Equity Investors Shouldn’t Miss
Our CIO and Chief U.S. Equity Strategist Mike Wilson breaks down how the market is transitioning to a mid-cycle environment, with leadership shifting toward higher-quality, asset-light companies with durable earnings.Read more insights from Morgan Stanley.----- Transcript -----Mike Wilson: Welcome to Thoughts on the Market. I'm Mike Wilson, Morgan Stanley’s CIO and Chief U.S. Equity Strategist. Today on the podcast I’ll be discussing why inflation should not be a concern for equity investors.It's Tuesday, September 15th at 9 am in New York. So, let’s get after it.The markets have spent the past few months doing far more work than what most casual observers might think. Since early June, the S&P 500 has chopped sideways, but underneath the surface leadership has changed materially. The early-cycle, capital-intensive winners are giving way to higher-quality companies with stronger free cash flow, better margins with more asset-light businesses. Software, Financial Services, Insurance, and Healthcare Services are beginning to show the earnings revision strength that Semiconductors and other cyclicals enjoyed earlier this year. To me, that is the market confirming an economy moving from early to mid-cycle.While many investors are debating yesterday’s news, the market is already moving to new leadership. A good example of this is the inflation data that was released last week. The results were a bit higher than expected and elicited quite a reaction from the media and Fed watchers. However, the probability of a September interest rate hike has been rising for months and was close to 70% before the data were released. Now it’s 95%. Equities have de-rated alongside that repricing in the bond market. In short, the inflation data may have been news to some, but it wasn’t to Mr. Market.While some may view this as the Fed being behind the curve, the bond market has been expecting it for months and essentially doing the tightening for the Fed. Equity markets are well aware of this dynamic which is why valuations have fallen and the index has gone nowhere for the past few months. This is also classic mid cycle transition behavior—strong earnings growth is offset by falling valuations as the Fed starts to focus on its inflation mandate. In other words, the first hike does not mean “risk off.” However, it does reinforce the quality rotation and overall narrative we have been highlighting since June. And earnings are the reason. To remind regular listeners, the median Russell 3000 company is growing earnings in the mid-teens, the fastest since 2021; and revisions remain strong. That is the mid-cycle playbook to a T—earnings are doing the heavy lifting and the market is becoming more selective, not necessarily less constructive. More specifically, the market is demanding better cash conversion, stronger margins, and more durable growth.This is why the momentum unwind earlier this summer has been misunderstood. Some investors see it as nothing more than leverage coming out of crowded positions, but that really misses the bigger message. Semiconductors are a classic early cycle sector and it reached an extreme in earnings revisions breadth back in June. That was the fundamental trigger for the unwind, and the leverage just magnified it. The price momentum factor can recover, but the stocks and sectors that lead may look very different. That is usually how a healthy market adjusts: the baton gets passed before everyone realizes the race has changed.With regard to interest rates, I also think the mainstream explanation is incomplete. Many investors assume higher yields are simply a referendum on debt and deficits. I see stronger nominal growth as the more important driver. Nominal GDP is running close to 7% on a five-year average basis and has reaccelerated on capex incentives, compute demand, and higher velocity real economy. Equities are an inflation hedge when inflation reflects stronger revenue and earnings growth. Deflation—not inflation—is the real kryptonite for stocks.This does not mean we are completely out of the woods on the mid cycle transition that began in June. If oil continues to rise sharply from here, it will likely push interest rates higher and put pressure on growth, an unhealthy combination for stocks. This would likely lead to a 5-10% drawdown in the S&P 500 before the bull market can resume in earnest. The other risk is the midterm elections which historically have been a headwind for equities in the September and October time frame. Bottom line, the inflation data is old news. The rotation is not. We are transitioning to a mid-cycle market where earnings durability, free cash flow, operational efficiency, and quality
- 6 days ago8 min
Patients Are Taking the Driver's Seat in Healthcare
Healthcare companies are rethinking their business models as patients gain more control over how they access care and purchase medicine. Our analysts Erin Wright and Terence Flynn unpack this shift and the emerging opportunities.Read more insights from Morgan Stanley.----- Transcript -----Erin Wright: Welcome to Thoughts on the Market. I'm Erin Wright, US Healthcare Services Analyst at Morgan Stanley.Terence Flynn: And I'm Terence Flynn, Morgan Stanley's US BioPharma Analyst.Erin Wright: Today, how the consumer is moving into the driver's seat across healthcare.It's Monday, September 14th at 7:00 AMWe're recording in New York City, where Morgan Stanley's twenty-fourth Annual Healthcare Conference is happening this week. One of the biggest shifts we're seeing across the industry is patients gaining more choice, transparency, and control over how they access care and medicine. You can already see it in everyday behavior. In our AlphaWise survey earlier this year, thirty-four percent of US consumers said that they'd chosen to take a voluntary wellness lab test in the past three years, and roughly two-thirds already own a wearable or plan to buy one.And now we're seeing the same trend reshaping how people buy medicine and choose care. So Terence, let's start with biopharma. For years, direct-to-consumer pharma meant advertising and nudging people to ask your doctor about what particular treatment is best for them. What's different this time around? And what's different in this next wave of direct access?Terence Flynn: Yeah, absolutely. Thanks, Erin. So for most of the industry's history, the patient sat at the end of the value chain and had really limited control over the product, the price, or the route through which the drug was obtained.Manufacturers marketed to doctors and consumers, but the transaction was itself intermediated. So we think that's starting to change here. It's no longer simply about more consumer advertising or another cash pay discount. There's a parallel access infrastructure that's building here where the patient can increasingly start the initiation of the treatment journey themselves, obtain a prescription, often digitally through a telehealth provider, and then fill this prescription through other non-traditional channels.And so there really is a shift in the model that we're starting to see here. But again, we're not talking about replacing insurance here; we're talking about areas where friction is high and where a cash pay price is viable.Erin Wright: So Obesity has been the clearest proof point, as we are seeing patients asking providers about GLP-1s. Where else are we seeing this?Terence Flynn: Yeah. So manufacturers are actually already selling over twenty-five branded drugs directly to patients at cash prices. Now, the common features of these drug classes are that they're self-administered, so essentially the patient can start and stay on treatment, and where there's limited in-person infrastructure that's needed, and where, as I mentioned, you have a lower price point or a coverage gap, meaning traditional insurance coverage doesn't exist.Now, we're seeing this in large chronic categories. You mentioned obesity. Another one is, migraine headaches. There are also other areas that are amenable to telehealth, so think oral PCSK9 therapies, topical dermatology, non-opioid pain. So again, we think as more self-administered products launch, you're gonna see the addressable DTC pool expand.Erin Wright: And ultimately what does this reveal about patient demand and gaps in reimbursement?Terence Flynn: Yeah, I think GLP-1s, as you mentioned, Erin, provided the first proof point here that this new DTC model could actually be viable. And really the reason for that is that, the US employer coverage base right now, only about fifty percent cover these obesity medications.And so for the other fifty percent, you have a gap in coverage. And that's really why people are seeking other channels for coverage. And so again, that really created this opening here for this new model. And so again, that's another consideration when you think about other medicines that could go through these channels is you have to think about the insurance coverage situation. And so for some areas like oncology, for example, insurance coverage is gonna be very high, and so those wouldn't be amenable to a DTC approach.Erin Wright: So Terence, your analysis points to roughly twenty-six billion peak US opportunity. What makes a certain therapeutic well-suited for direct-to-consumer, and where is the
- 1 weeks ago11 min
Why the Middle-Class Squeeze Is Getting Worse
Heather Berger of the U.S. Economics Team hosts Wealth Management Senior Economist and Strategist Sarah Wolfe to discuss what it takes to define the middle class in America today. They break down how factors like rising essential costs and the development of AI are reshaping consumer balance sheets and financial security.Sarah Wolfe is a member of Morgan Stanley's Wealth Management Division and is not a member of Morgan Stanley’s Research Department. Unless otherwise indicated, her views are her own and may differ from the views of the Morgan Stanley Research Department and from the views of others within Morgan Stanley.Read more insights from Morgan Stanley.----- Transcript -----Heather Berger: Welcome to Thoughts on the Market. I'm Heather Berger from Morgan Stanley's U.S. Economics Team.Sarah Wolfe: And I'm Sarah Wolfe, Senior Economist and Strategist on Morgan Stanley's Thematic and Macro Investing team in the Global Investment Office.Heather Berger: Today, the K-shaped economy, the middle class, and how AI could reshape both.It's Friday, September 11th, at 10a.m. in New York.The K-shaped economy has been a major theme this year. At its core, it describes an economy where households are experiencing very different circumstances. Those with more assets have benefited from rising wealth, while those with less wealth remain more dependent on income and more exposed to increases in essential costs. But that top versus bottom framing can miss an important part of the story: the middle class. Sarah, you recently wrote about what it takes to make it to the middle class in America. How would you define the middle class today, and how does that differ from the way that households define it themselves?Sarah Wolfe: I think the important thing here is that economists and households define the middle class very differently from each other, and, and I'll get into why that's the case.So if you're an economist, the middle class is roughly defined as two-thirds to twice the median household income, which today means if you're making around fifty-five thousand dollars a year to a hundred and sixty-eight thousand dollars a year, depending on where you live in the country, that is roughly the middle class. And that's where about half of Americans sit today.We've actually seen that number decline, so sixty-one percent of Americans in the 1970s were in that middle class definition by economist terms. Now it's about fifty percent, so we have seen it shrunk. But even though it's shrunk, fewer and fewer households feel like they're in the middle class, and they don't define it by necessarily income or a specific number, but they really define it by milestones, I would say.So do you own a home? Have you been able to build a family, and can you pay for childcare? Have you saved enough for retirement? Do you have an emergency fund? Are you constantly stressed about your bills? That feeling is really what the middle class is about today, and I would say that less than fifty percent of Americans actually feel like they're in the middle class once you start to put that definition around it.Heather Berger: What are the key factors that actually make a household feel financially secure?Sarah Wolfe: I think there's four things that determine household security and stability. The first, of course, is income, stable income. Do you have a job, and do you think you're going to continue to have a job six months from now? We love the University of Michigan Consumer Sentiment survey that asks consumers this.Do you have affordable fixed costs, like housing, childcare, healthcare, and transportation? Do you own assets? This is critically important because if we look at where gains have come from from the last five years, it hasn't really been that much through the labor income channel. It's been through the asset channel, like home equity, retirement savings, are you invested in the stock market, et cetera.And then the last one is this emergency fund and a manageable debt. What is your debt load? Is it fixed rate, or is it revolving? The more of these pillars that a household has, the more financially fulfilled and comfortable they are, and the more likely they are to feel like they've made it to the middle class, but the reality is, is that fewer and fewer households are meeting these four boxes that define the middle class by historical terms.Heather Berger: And what has made that security harder to achieve? Which of those costs that you mentioned have moved the furthest out of reach?Sarah Wolfe: I think these numbers are going to
- 1 weeks ago5 min
The Fed, Football and the Price of Ambiguity
Our Global Head of Fixed Income Research Andrew Sheets discusses when markets may not adequately compensate investors for uncertainty around themes like Fed policy, AI financing and energy supply.Read more insights from Morgan Stanley.----- Transcript -----Andrew Sheets: Welcome to Thoughts on the Market. I'm Andrew Sheets, Global Head of Fixed Income Research at Morgan Stanley. Today, what American football can teach us about the value of ambiguity.It's Thursday, September 10th at 2p.m. in London.I really like this time of year. It's a little cooler outside. There's the excitement in the air of a start of a million new school years. And of course, it's finally American football season. Of the top one hundred US television telecasts in 2025, ninety were football games. In an increasingly divided world with an increasingly fragmented ecosystem for content, this unanimity is stunning. And while many factors explain football's popularity, one that I've come to appreciate more with time is its strategic complexity, especially the value of ambiguity.Not tipping whether the play is a run or a pass, disguising whether and where you're going to blitz. Coaches work hard to keep their options open until the last possible moment. And as we enter September, this strategy is not just confined to football.Take the Fed. Markets are pricing a roughly two-thirds chance of a rate hike next week, about the same chance that an NFL team passes on second and seven. Part of that uncertainty comes from exactly how you parse Fed Chair Warsh's comments at Jackson Hole. Chair Warsh said the Fed needs to be confident that underlying inflation is moving towards its objective, “clearly and at sufficient speed.” Otherwise, it has, "work to do." This was generally interpreted as a move closer to raising rates. But was it? What is sufficient speed? What counts as underlying inflation? And what does “work to do” actually mean? After all, if inflation is better in the second half of the year, as our economists expect, this framing could just as easily justify no action. We forecast the Fed to stay on hold next week. It is admittedly a close call.Then there's ambiguity in AI financing. The numbers here are enormous. Morgan Stanley analysts forecast more than 1.3 trillion dollars of spending among the six largest hyperscalers in 2027, a sixty percent increase from the record-setting levels of this year. But how all this gets financed, that's less certain. There's an increasingly rich menu of options for financing across public and private markets, from investment-grade bonds to asset-backed securities, from direct financing to guarantees. The spending seems likely, but what form it takes and how much it impacts other markets is more ambiguous. My colleagues Matthew Hornbach and Vichy Tirupattur discussed some of these ambiguities and their potential effect on Treasury yields earlier this week.Finally, ambiguity clouds the energy market. Some analysts are optimistic that oil flows are finally normalizing in the Strait of Hormuz. We are not. Coupled with major disruptions to Russian refining capacity, we've now raised our fourth quarter forecast to one hundred dollars per barrel for Brent oil and eighty-eight euros per megawatt hour for European natural gas.Across these three themes, some of this ambiguity is intentional. Some simply reflects a wide range of possible outcomes. In football and in markets, keeping your options open can be valuable when you're calling the plays, but it's less attractive when you're being asked to price them. And that, for us, is the issue. There is plenty of uncertainty. We're not sure investors are being paid enough for it. A close call September Fed meeting, adverse seasonality, and very low levels of expected volatility leave us positioned for higher volatility across macro markets and cautious on mortgage-backed securities.In credit, we think all of this issuance is a question of price, not capacity. We continue to expect record investment-grade supply this year with wider spreads as a release valve and prefer collateral-backed assets over unsecured corporates. And with oil a risk to both stocks and bonds, our US equity strategists think that energy equities offer an attractive hedge.Ambiguity has value, but when the range of outcomes is wide and the price of uncertainty is low, we think investors should demand more compensation for it.Thank you, as always, for your time. If you find Thoughts on the Market useful, let us know by leaving a review wherever you listen. And also tell a friend or colleague about us today.
- 1 weeks ago5 min
Can the AI Spending Boom Pay Off?
Big Tech is pouring more than $1.4 trillion into AI, prompting investors to ask: Is it worth it? Our U.S. Internet analyst Brian Nowak looks at three business models that could earn 25 to 50 percent returns for Gen-AI-enabled technologies.Read more insights from Morgan Stanley.----- Transcript -----Brian Nowak: Welcome to Thoughts on the Market. I'm Brian Nowak, Morgan Stanley's U.S. Internet analyst.Today, can the enormous investment behind Gen AI actually pay off?It's Wednesday, September 9th, at 9am in New York.AI has moved quickly into everyday life. It helps people write software, research purchases, automate work, find information, among myriad[s] of other use cases.But we need an infrastructure build-out of extraordinary scale to support all of this activity and more activity to come.In all, we estimate that the major cloud providers are going to spend more than $1.4 trillion on this AI build-out next year alone. But compute capacity is potentially going to quadruple from 2025 to 2028, reaching roughly 120 gigawatts.But all of the spending has raised a lot of questions for investors. One of the most common questions is: What kind of return on invested capital can these companies earn from all of these trillions of dollars of data center infrastructure investment?Well, our bottom-up work points to encouraging answers to this question.We see paths to roughly 25 to 50 percent return on invested capital, or ROIC, across three emerging AI business models. Now, ROIC is a useful way of measuring whether investments pay off. Think of it as how much after-tax operating profit can be generated relative to the capital required in the first place.The first business model we've analyzed is renting compute power. This is the infrastructure layer of the AI economy. Cloud providers build data centers filled with advanced graphics processing units, or GPUs, and rent that compute capacity to customers. In our base case, a large next-generation data center can generate a return on invested capital of roughly 30 percent simply renting AI compute power.And even if rental prices move around, our scenarios still produce returns ranging from low 20s percent to nearly 40 percent. So, despite the enormous cost of building and capital being deployed for these facilities, we think the economics here are quite attractive.The second business model we've analyzed is where an AI lab has their own model, and they also own their own infrastructure. They give access to their model through an API to consumers and enterprises who then build upon it, they utilize the model. In some cases, they build applications using that model that can be future sources of productivity or efficiency for the economy.In this scenario, we think the economics can be even stronger. When the model developer owns their own underlying infrastructure, our base case generates a roughly 75 percent incremental operating margin and a return on invested capital of 40 percent plus.These returns on invested capital are impressive, but what determines whether these returns can actually materialize?Well, two things matter a lot. The first is the price the developers are able to charge for tokens, which are the units of information that AI models process. The second factor that matters considerably is how efficient[ly] can this infrastructure process these tokens.This is why continued improvements in chips and software to drive higher token throughput – or more tokens per GPU per second – are critical to the long-term unit economics across this AI ecosystem.The third model we've analyzed is when the AI developers rent their compute infrastructure rather than owning it. So, effectively, they are paying someone else for the data centers and the GPUs that they need. While this lowers their returns on invested capital because another provider takes a piece of the unit economics, our base case still produces roughly a 30 percent incremental operating margin and 25 percent post-tax return potential.So, while the AI build-out requires enormous investment, the size of the spending alone doesn't tell the whole story about whether or not there are economic returns to come.What ultimately matters is the revenue and profit that the infrastructure can generate. And as more of the infrastructure shifts from training AI models to serving customers through emerging products and inference, we think we're going to get a much clearer answer to this question investors are asking today.Was all this spending worth it? Our research suggests: Yes.Thanks for listening. If you enjoy the show, please leave a review wherever you listen and share Thoughts on the Market with a f
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