Think Like Amazon

#36: Single-Threaded Leadership, Purpose, and Growth with Luis Caballero

April 22, 2025·40 min
Episode Description from the Publisher

What does it mean to lead with purpose, without quitting your job? In this episode, Jorge sits down with Luis Caballero, former Amazon leader and current VP of Marketing Strategy & Analytics at HelloFresh. Luis shares how launching an internal podcast helped him grow as a marketer, why he took on the role of President of “Latinos at Amazon,” and how Amazon’s “single-threaded leadership” model shaped his career. From leading technical teams as a non-technical person to finding ...

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