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Think Like Amazon: Daily Summaries Delivered
by Jorge Luis Pando
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- Sep 30, 202539 min
#41: Redefining Ownership and Rewriting Limiting Beliefs with Kristiana Corona
In this episode of Think Like Amazon, Jorge sits down with Kristiana Corona (executive coach and former Amazon leader) to unpack what true ownership looks like inside high-performing teams, and the invisible beliefs that hold rising leaders back. They explore powerful insights drawn from Kristiana’s experience coaching tech leaders at scale: · The 3-part Ownership Formula every leader should adopt · Why “extreme ownership” isn’t about...
- Aug 26, 202546 min
#40: Scripting Big Bets for Your Business and Career with John Rossman
In this episode of Think Like Amazon, Jorge welcomes back John Rossman, former Amazon executive who led the launch of Amazon Marketplace and author of The Amazon Way and Big Bet Leadership. They dive deep into what it takes to pursue high-ambition strategies in today’s hyper-digital era: Why every company needs a portfolio of big betsHow to avoid falling in love with an idea instead of the customer’s problemWhy writing and debate (Amazon-style) remain the most powerful tools for problem sol...
- Jul 30, 202532 min
#39: Living with Intention and Extracting Full Value with Steve Huynh
In Part 2 of this Think Like Amazon conversation, former Amazon Principal Engineer Steve Huynh returns to explore a different kind of leadership and leading your own life with intention. Jorge and Steve dive into what it means to truly "Think Like Amazon" beyond business: extracting full value from your environment, being curious by default, and making long-term decisions with clarity. They discuss the hidden value inside big tech jobs, the trap of living someone else’s script, an...
- Jun 24, 202535 min
#38: “You’re Thinking Too Small”: How to Truly Innovate with Steve Huynh
Most people think “Think Big” means adding features or scaling up. Steve Huynh, an 18-year Amazon veteran turned content creator, says that’s a trap. In Part 1 of this conversation, Jorge and Steve unpack why real innovation starts with challenging assumptions, not building bigger versions of what already exists. They explore the Amazon mindset behind true invention, the underrated power of clear writing, and how to develop “Think Big” as a career superpower. Whether you're growing your Amazo...
- May 20, 202534 min
#37: Amazon’s Secret Framework for Innovation with Marcelo Calbucci
What if Amazon’s innovation edge came not from big ideas, but from writing them down? In this episode, Jorge sits down with Marcelo Calbucci, former Amazon Director and author of The PRFAQ Framework, to unpack the writing-first approach Amazon uses to launch new products. They explore why the PRFAQ (Press Release + FAQ) is more than a document. It’s a mindset that drives clarity, focus, and customer obsession. Whether you're building a product, navigating your Amazon career, or leading...
- Apr 22, 202540 min
#36: Single-Threaded Leadership, Purpose, and Growth with Luis Caballero
What does it mean to lead with purpose, without quitting your job? In this episode, Jorge sits down with Luis Caballero, former Amazon leader and current VP of Marketing Strategy & Analytics at HelloFresh. Luis shares how launching an internal podcast helped him grow as a marketer, why he took on the role of President of “Latinos at Amazon,” and how Amazon’s “single-threaded leadership” model shaped his career. From leading technical teams as a non-technical person to finding ...
- Mar 25, 202531 min
#35: Top 7 Lessons from 33 Episodes of Think Like Amazon
Jorge is officially taking over as the new host of Think Like Amazon. But before diving into fresh conversations, he went back and studied the top episodes. What he found is timeless leadership lessons from insiders who built and scaled Amazon. In this kickoff episode, he breaks down 7 powerful insights (from earning trust to building real customer obsession) that every ambitious leader should hear. Whether you lead a team or just want to level up your thinking, these takeaways will cha...
- Feb 25, 202539 min
#34: From Amazon to Entrepreneurship - Taking Ownership with Tyler Wallis
Tyler Wallis spent seven years at Amazon, leading teams in Consumer Electronics, Home Improvement, and Marketing for Amazon Canada. In that same time, he scaled from intern to team leader. After Amazon, Tyler founded TripleLine, an agency helping “better-for-you” CPG brands scale profitably on Amazon, and launched this podcast (Think Like Amazon) to share insights on applying Amazon’s leadership principles beyond the company. In this episode, it was now Jorge’s turn to interview Tyler,...
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About Think Like Amazon
Learn how to apply Amazon’s core principles and innovation frameworks to elevate your business and career. Join Jorge Luis Pando, an 8-year Amazon veteran who’s helped over 70,000 Amazonians boost productivity, as he dives into real-world insights from leaders who’ve transformed their work using Amazon-inspired methods like customer obsession and systems thinking. With global experience in product, tech, and marketing, Jorge brings a fresh perspective to every conversation.Whether you lead a startup, growing business, or team outside of tech, each episode delivers practical tools to innovate, scale, and lead with confidence. Follow us on LinkedIn for updates: https://www.linkedin.com/company/think-like-amazon-podcast/
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