Episode 87 - Turn Consulting hours into signature Workshops Ft. Silvia Coco

What if your consulting expertise became a repeatable workshop?In this episode, I'm joined by Silvia Coco, brand and business strategist known as La Creativa. She works with micropreneurs helping them gain clarity and make grounded business decisions.At the heart of her work is a Brand Audit workshop journey that helps clients explore their business from multiple angles: their positioning, audience, competitors, offers, and customer journey. Instead of relying only on traditional consulting conversations, Silvia facilitates these explorations through a structured Miro board where insights, ideas, and decisions become visible.Together we explore how turning your expertise into repeatable workshop frameworks can make your work more tangible, collaborative, and impactful for clients.⚡️ Key Takeaways✔ Why workshops can make consulting work more tangible and collaborative for clients✔ How Silvia transformed strategy interviews into a facilitated Brand Audit workshop✔ Why branding is much more than logos and colors - it starts with values, positioning, and audience✔ Why visual thinking tools like Miro help surface insights and decisions faster✔ How repeatable workshop frameworks strengthen your consulting methodology🎥 Chapters00:00 Introduction02:00 Silvia's Journey Into Brand Strategy04:30 Branding Beyond Logos and Colors07:10 From Strategy Interviews to Workshops10:15 Inside Silvia's Signature Brand Audit Workshop14:40 Designing a Strategy Board in Miro18:00 Making Consulting Tangible for Clients21:30 The Workshop as a "Gym" for Business Thinking25:00 Creating Repeatable Workshop Frameworks28:40 Navigating Multiple Audiences as a Consultant32:00 Final Reflections*****************************Want to turn your consulting expertise into a signature workshop?In my 1:1 Signature Workshop Sprint, we work together across 3 focused sessions to design the workshop that structures your methodology and strengthens your offer.Book a call to explore it here:https://cal.com/laworkshoppeuse/15min***********************👤 Guest - Silvia Coco | Brand & Business Strategist, La CreativaWebsite: https://www.lacreativa.ch/LinkedIn: https://www.linkedin.com/in/silviacoco/🎙️ Host - Nathy Ravez | La WorkshoppeuseLinkedIn: https://www.linkedin.com/in/nathyravez/Newsletter: https://laworkshoppeuse.kit.com/newsletterFit For Facilitation Community: https://community.fitforfacilitation.com/