The Whitespark Local Update

How To Optimize Google's Local AI, LSAs For Restaurants, Schema! | E29 The Whitespark Local Update

April 28, 2026·21 min
Episode Description from the Publisher

On this episode of the Whitespark Local Update, Claire Carlile and Darren Shaw bring you a fresh roundup of last week’s most important local SEO updates. They cover:📝 Google Ask Maps is moving from listings to recommendations (Rich Sanger)📝 ‘Restaurants’ and ‘coffee and dessert’ now have local service ads (Eric Levine)📝 Schema Markup for Internal Knowledge Graphs to Support Topic Entity Strategy in AI Search (Aimee Jurenka)📝 Google Maps Blocked 292 Million Reviews & Removed 13 Million Fake Profiles (Search Engine Roundtable, Barry Schwartz)📝 The ghost citation problem (Kevin Indig via his newsletter Growth Memo)📝Commodity and Non-Commodity Content (Mark Williams-Cook)📝 Most SEOs Are Preparing for Yesterday's Internet (Ross Simmonds)

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