Land O' Lakes is working to change the cultural narrative around rural America while building B2B and B2C brands trusted by generations of farmers and consumers alike. CMO Heather Malenshek joins WARC's Ann Marie Kerwin to discuss why representation is key to building brand trust, overcoming AI biases, and much more. Subscribe to WARC News: https://www.warc.com/en/latest Subscribe to The WARC Podcast: Apple Spotify YouTube
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