Attention is the new architecture for AI visibility

Brand equity is essential to win on AI platforms. Equity can't be built without memory, and memory can't be built without attention. WARC's Alex Brownsell discusses what role attention plays in AI visibility for brands, and practical advice to implement, with experts Dr. Karen Nelson Field, Carl Wåreus and Scott Reijinders. Guests: Dr Karen Nelson-Field, Founder & CEO of Amplified Carl Wåreus, Head of Partners & Specialists, Google Nordics Scott Reijinders, COO, Connect - part of The Up&Up Group  For 40 years, WARC has been providing the marketing industry with rigorous, unbiased evidence and expert effectiveness guidance. The WARC Podcast publishes a new episode every Tuesday and Thursday. Subscribe to The WARC Podcast here:  https://www.warc.com/en/warc-podcastsSign up to daily WARC News for free:   https://www.warc.com/en/latestBook a demo: https://www.warc.com/en/subscribe