Cannes Lions jury president Bertille Toledano and juror Jane Wakely share tips for aspiring winners of the Creative Effectiveness Lions, including lessons from this year's Grand Prix and Gold winners, how to present data, outline cultural context & and demonstrate brand growth with rigorous evidence. Hosted by WARC's Amy Rodgers. Bertille Toledano is CEO of BETC and Havas Creative Middle East, and President of Havas Creative Network. Jane Wakely is Executive VP, Chief Consumer & Marketing Officer and Chief Growth Officer - International Foods at PepsiCo. The entries for the 2026 Cannes Lions Creative Effectiveness category are now live on WARC.com for all subscribers. Subscribe to WARC News: https://www.warc.com/en/latest Subscribe to The WARC Podcast: Apple Spotify YouTube
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