The ROI Was Never in the Tool

Send us Fan Mail AI tools are live, people are using them, and adoption dashboards are running. Only 29% of organizations are seeing actual ROI. The gap isn't a technology problem — it's a sequencing one. The work that would close it was never done. Jackson Lynch and Scott Morris break down why "deploy the tool, get the result" is structurally false — and what the organizations earning returns are doing differently. If your board is asking what changed, this episode is where to start. What Yo...