LA RE Talks EP 9: Why Most Wholesalers FAIL in Louisiana (250 Deals Later)

Most people think wholesaling is just flipping contracts for quick cash.But after 250 deals in Louisiana, Steve Keighery says the investors who survive long term think completely differently.In this episode of the Louisiana Real Estate Talks Podcast, Courtney Fricke sits down with Steve Keighery of Home Buyer Louisiana  and the co-host of this show to break down the real lessons learned from building a wholesale operation in one of the toughest Real Estate markets in America.Steve shares how he accidentally got into wholesaling after moving from Australia, why his very first investment property went terribly wrong, and how that failure led him to discover the business model that would eventually become Home Buyer Louisiana.But this conversation goes much deeper than wholesaling tactics.This episode dives into:Why most wholesalers never build a real businessThe difference between a hustle and a scalable operationHow Steve approaches wholesaling as a “two-sided marketplace”Why buyers may actually matter more than sellers in the early stagesLessons learned from building systems, teams, and processesThe importance of liquidity and knowing your buyersHow Louisiana’s difficult market conditions shaped the businessWhy reputation matters more than assignment feesWhat Steve learned from doing deals that barely made moneyThe mindset shift from chasing deals to creating valueSteve also shares:How he went 6 months without a deal before breaking throughWhy networking and local meetups played a huge role in his growthHow Home Buyer Louisiana expanded into Baton Rouge and MississippiThe biggest mistakes wholesalers make when trying to scaleWhy he believes the perception of wholesaling in Louisiana is changingWhether you are a new wholesaler, an experienced investor, or someone trying to build a sustainable Real Estate business, this episode is packed with practical lessons on systems, reputation, growth, and long-term thinking.ATTENTION:The information shared in this episode is for educational and informational purposes only and reflects personal experiences and opinions. It is not intended as legal, tax, financial, or investment advice. Real Estate laws, tax rules, and regulations vary by state and situation. Always consult with a qualified attorney, CPA, or other licensed professional before making any Real Estate or financial decisions.If you’re operating in Louisiana or considering investing here, make sure you’re subscribed. These Louisiana Real Estate Talks episodes are focused on real conditions, real data, and real-world dealmaking, not theory. More Louisiana-specific conversations coming next.Connect with Stephen Keighery:YouTube: https://www.youtube.com/@UCBFQ_43MCI9tJ8tB6m9q92g Instagram: https://www.instagram.com/stephenkeighery/TikTok: https://www.tiktok.com/@stephenkeighery LinkedIn: https://www.linkedin.com/in/stephenkeighery/Facebook: https://www.facebook.com/stephen.keigheryX: https://x.com/stephenkeigheryWebsite: https://homebuyerlouisiana.com/about-us/stephen-keighery/Connect with Courtney Fricke: Instagram: https://instagram.com/courtneyfrickeTikTok: https://tiktok.com/@courtney.fricke Facebook: https://www.facebook.com/courtneyfricke19/X: https://x.com/courtneyfricke YouTube: https://www.youtube.com/@courtneyfrickeLinkedin: https://www.linkedin.com/in/courtney-fricke-705700149/ Website: www.CourtneyFricke.com for more resources.Subscribe to Courtney's Podcasts with various co-hosts: The Strategic Success Podcast: https://www.youtube.com/playlist?list=PL_t1CjX04xMtnNcKPG5LvTh-1m2QVIrY4AI for REI Podcast: https://www.youtube.com/playlist?list=PL_t1CjX04xMvxWaWZ6RTzx_Bmfe2Cx2xHLouisiana Real Estate Talks Podcast: https://www.youtube.com/playlist?list=PL_t1CjX04xMsUc4TcAH_uyYDMPzzU6xRyMessy Money Podcast(Solving Problems in Real Estate): https://www.youtube.com/playlist?list=PL_t1CjX04xMtBIyWGIO5Mvi2FDn2f436N