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The Storytelling Lab: Daily Summaries Delivered
by Rain Bennett
The Storytelling Lab covers everything you need to know about personal and professional stories to leverage their power to deepen your connections, increase your sales + donations, and serve your audiences better with real-life examples and experts.
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- 6 days ago51 min
What a Head of Storytelling Actually Does All Day with Elliott Rayner
"The narrative function is no longer about writing the story. It's about building the system that allows thousands of people to tell consistent versions of it simultaneously." — Amazon, cited by Elliot RaynerEpisode BreakdownWhat exactly is a Head of Storytelling? What does a Chief Storytelling Officer actually do on a Tuesday morning? Where do they sit in the org chart, what do they get paid, and who do they report to? These are the questions Elliot Rayner set out to answer when he started collecting and analyzing job listings for narrative leadership roles. The result was the State of Storytelling 2026, a report that has quickly become required reading for anyone in the organizational storytelling space.In this episode, Elliot—a Fractional Head of Storytelling with a product marketing background at Adidas and beyond—breaks down what he found across 25 different roles spanning 21 industries. The through line: it's not about creativity, it's about alignment. The job is to find the story that already exists inside an organization, build consensus around it, and then build the system that lets thousands of people tell consistent versions of it simultaneously. This is a must-listen for anyone in marketing, brand storytelling, or organizational leadership — and for anyone who's ever wondered whether the Chief Storytelling Officer role is actually a real thing.Key TakeawaysIn this episode, you will learn to:Understand what a Head of Storytelling or CSO role actually entails — and why only 19% of organizations can answer the three questions this role exists to solveUse the Discover, Define, and Deploy framework to find, align, and scale your organizational narrativeRecognize why narrative alignment across a buying committee matters more than product quality in complex B2B salesApply the fingerprints principle to get internal stakeholders to adopt a narrative they didn't writeUnderstand where the CSO role is headed and why now is the right time to pursue itLinks & ResourcesFollow Elliot Rayner:LinkedIn → https://www.linkedin.com/in/elliotraynerWebsite → https://www.productnarratives.comReport → State of Storytelling 2026 → https://www.productnarratives.comCourse → Product Storytelling Cohort on Maven → https://maven.com/elliot-raynerPerson Referenced → Park Howell (Business of Story podcast)Person Referenced → Terrence Gargiulo, Chief Storytelling Officer at AccentureTool Referenced → Gong (sales narrative analytics)Book → The Chief Storytelling Officer by Rain Bennett → https://www.rainbennett.com/storeFilm → There You Are — Rain's first narrative feature, shot in Washington, NC and Chapel Hill, NCFor more storytelling tips and strategies, visit:Website → https://rainbennett.comPodcast → https://thestorytellinglabpodcast.comOr follow along at:TikTok → https://www.tiktok.com/@chiefstorytellingofficerTwitter/X → https://twitter.com/rainbennettInstagram → https://www.instagram.com/rainbennettFacebook → https://www.facebook.com/thestorytellinglabYouTube → https://www.youtube.com/@RainBennett Hosted on Acast. See acast.com/privacy for more information.
- Sep 30, 202656 min
The Secret to Finishing The Story You Start with Kim Krizan
"You've got to manage both sides. You're the captain of the ship. You let the playful side talk and then you get it organized and manage it. People are dominant on one side or the other, and either side can be very bad if you go to the extreme." — Kim KrizanRecapKim Krizan co-wrote Before Sunrise, one of the most beloved films of the nineties, without ever having read a script before. She'd been cast by Richard Linklater in Slacker, he read her master's thesis, and said "let's write something." That's how a boy-meets-girl story set over a single evening in Vienna became an Academy Award-nominated trilogy and a touchstone for anyone who believes a conversation can be the whole movie.In this episode, Kim and Rain dig into the craft and philosophy behind that kind of storytelling—dialogue-driven, emotionally subtle, built on psychology rather than plot. They talk about how to balance the two sides of every storyteller's brain, how to collaborate without losing yourself, what regional and cultural differences reveal about how people approach story, and why the real payoff of writing has nothing to do with awards or attention.Kim also reflects on the Before Sunrise trilogy's unexpected life and what it felt like to be the writer in a medium that doesn't always remember there is one.This one is personal for Rain, as hee's directing his own dialogue-driven feature this fall, and it shows. One of the most intimate and honest conversations in the show's run.Key TakeawaysIn this episode, you will learn to:Balance the wild creative side and the disciplined structured side of your brain rather than surrendering to one extremeSilence the inner critic early in your process so your subconscious can do the work it was built to doWrite dialogue-heavy stories that hold an audience by building intimacy and escalating psychological stakes over timeApproach creative collaboration as a negotiation — knowing which hills are worth dying on and which ones to releaseWrite because your soul needs it, not because you want recognition — and understand why that distinction changes everything about the workLinks & ResourcesFollow Kim Krizan:Instagram → https://www.instagram.com/kimkrizanFilms → Before Sunrise (1995) — co-written by Kim Krizan and Richard LinklaterFilms → Before Sunset (2004) — Academy Award nominated — co-written by Kim Krizan, Richard Linklater, Ethan Hawke and Julie DelpyFilms → Slacker (1991) — directed by Richard LinklaterFilms → Dazed and Confused (1993) — directed by Richard LinklaterFilms → Waking Life (2001) — directed by Richard LinklaterRain's Upcoming Film → There You Are — dialogue-driven indie feature, directing October 2026For more storytelling tips and strategies, visit:Website → https://rainbennett.comPodcast → https://thestorytellinglabpodcast.comOr follow along at:TikTok → https://www.tiktok.com/@chiefstorytellingofficerTwitter/X → https://twitter.com/rainbennettInstagram → https://www.instagram.com/rainbennettFacebook → https://www.facebook.com/thestorytellinglabYouTube → https://www.youtube.com/@RainBennett Hosted on Acast. See acast.com/privacy for more information.
- Sep 9, 202617 min
The Three Question Ad Audit Every Brand Needs to Run Right Now
"Advertising is the loudest, most publicly visible, and highest-stakes storytelling that your brand will do. And one misaligned ad can destroy and erode years of trust that you have built." — Rain BennettORDER The Chief Storytelling Officer here! https://amzn.to/4A2xxyQDescriptionMost brands treat advertising like a numbers game.But advertising is still storytelling. In fact, it's the loudest, most publicly visible, and highest-stakes storytelling your brand will ever do. And if that ad is misaligned with your brand narrative, one spot can erase years of trust in a matter of days.In this solo episode, Rain breaks down the advertising chapter of The Chief Storytelling Officer and the role advertising plays in the Narrative Operating System—the tip of the spear, the ask, the first point of contact between your brand and the people you're trying to reach.Using the now-infamous 2019 Peloton holiday ad as a cautionary tale and Aviation Gin's rapid-fire response as a masterclass in brand alignment, Rain unpacks exactly what separates an ad that builds community from one that blows it up. He closes with a three-question ad audit you can run on your own campaigns today.Key TakeawaysIn this episode, you will learn to:Understand where advertising fits in the Narrative Operating System as the tip of the spearDiagnose why the Peloton ad failed — not just as storytelling but as brand alignmentRecognize why Aviation Gin's response worked and what made it possible at that speedAudit any ad in three questions: does it reflect your values, is it recognizable without the logo, and does it invite transformation?Build advertising that invites people into your story world rather than pushing them toward a transactionLinks & ResourcesEpisodes Referenced:EP 235 → Marketing and the Narrative Operating SystemEP 225 → Brand and the Narrative Operating SystemEP 230 → Product and the Narrative Operating SystemCase Study → Peloton 2019 Holiday AdCase Study → Aviation Gin "Peloton Wife" Response AdAd Campaign Referenced → Nike: Just Do ItAd Campaign Referenced → Patagonia: Don't Buy This JacketAd Campaign Referenced → Apple: 1984Agency Referenced → Wieden and Kennedy (Nike's long-standing creative agency)Book → The Chief Storytelling Officer by Rain Bennett → https://www.rainbennett.com/storeFor more storytelling tips and strategies, visit:Website → https://rainbennett.comPodcast → https://thestorytellinglabpodcast.comOr follow along at:TikTok → https://www.tiktok.com/@chiefstorytellingofficerTwitter/X → https://twitter.com/rainbennettInstagram → https://www.instagram.com/rainbennettFacebook → https://www.facebook.com/thestorytellinglabYouTube → https://www.youtube.com/@RainBennett Hosted on Acast. See acast.com/privacy for more information.
- Aug 28, 202657 min
How the Special Olympics Keeps Its Story Consistent Across 177 Countries with Sydnye White
"Storytelling is local. But we are a global brand, so we do need consistency — and enough flexibility that everything can be used at a local level, because what resonates in China is not the same thing that resonates in Kenya." — Sydnye WhiteORDER THE CHIEF STORYTELLING OFFICER HERE: https://amzn.to/4gUVhxcHow do you keep a brand narrative consistent and cohesive across 177 countries, 10,000 events a year, and millions of athletes, volunteers, coaches, and families? That is the task in front of Sydnye White, VP of Content and Storytelling at Special Olympics global headquarters. And in this episode, she breaks down exactly how she approaches it.Sydnye came to Special Olympics from a broadcast background at Discovery, National Geographic, and NBC News, not because she was chasing a mission but because she needed a job. What she found on her first day—being welcomed by colleagues with intellectual disabilities who didn't care about her resume, only that she showed up authentically—changed everything. Eight years later, she's still there, still closing the gap between what people think Special Olympics is and what it actually does.We dig into the logistics of global brand storytelling, why the most powerful content centers the athlete's own voice, how to navigate guardrails when your subjects are vulnerable, and what most brands get wrong when they chase authenticity without actually including the people they're telling stories about. This is brand storytelling as a system—operating at the largest possible scale, with the highest possible stakes—and Sydnye makes it feel both accessible and urgent.In this episode, you will learn to:Close the gap between what your audience thinks you are and what you actually do through intentional, consistent narrativeCenter the voices of the people your story is actually about rather than just telling stories at themBalance global brand consistency with local storytelling flexibility across different cultures and contextsNavigate ethical guardrails when your storytelling subjects are in vulnerable or sensitive situationsPrevent creative burnout by building community, following the fun, and treating movement and rest as creative toolsLinks & ResourcesFollow Sydnye White:Website → https://www.sydnyewhite.comLinkedIn → https://www.linkedin.com/in/sydnyewhiteCreative Block Quiz → https://www.sydnyewhite.com/quizOrganization → Special Olympics → https://www.specialolympics.orgCampaign → Take Back Sports → https://www.espn.com/takebacksportsBook → The Chief Storytelling Officer by Rain Bennett → https://www.rainbennett.comSponsor → VocaTales → https://www.vocatales.comFor more storytelling tips and strategies, visit:Website → https://rainbennett.comPodcast → https://thestorytellinglabpodcast.comOr follow along at:TikTok → https://www.tiktok.com/@chiefstorytellingofficerTwitter/X → https://twitter.com/rainbennettInstagram → https://www.instagram.com/rainbennettFacebook → https://www.facebook.com/thestorytellinglabYouTube → https://www.youtube.com/@RainBennett Hosted on Acast. See acast.com/privacy for more information.
- Aug 14, 202645 min
Why the Stories We Dismiss Are Often the Ones We Need Most with Leslie Zemeckis and Sara Divello
"You do the story that you want to do because you believe in it and it will find an audience. You have to be passionate about something and not try and hop off what's already out there. You have to absolutely 1000% have a vision." — Leslie ZemeckisNot all stories are treated equally — and Leslie Zemeckis and Sara DiVello are on a mission to change that. In this episode, the co-hosts of the Plot Point podcast, founders of the Santa Barbara Literary Festival and Nantucket Book Festival respectively, and bestselling authors in their own right join Rain to break down why the stories we tend to dismiss — romance, thriller, true crime, comedy — are often doing the most important work of all.We talk about how comedy functions as a doorway to empathy, why chasing trends produces what Leslie calls Skittles books, and how to carry the story of a real person with the care and tenderness you would want someone to take with yours. Sara's research into the Great Migration and pioneering female journalists, and Leslie's documentary work shining a light on forgotten women in history, form the backdrop of a conversation about what it really means to give overlooked stories and overlooked storytellers their due.If you are writing your first book, finishing your tenth, or simply trying to figure out what story deserves your attention next, this episode is your reminder: write the thing that lights you up, don't wait for permission, and know that every finish line is just another starting line.In this episode, you will learn to:1. Reject the arbitrary hierarchy that ranks some story genres as serious and others as disposable2. Write the story that sustains you through the full marathon — not the one you think will sell3. Research deeply and carry your subject's story with the care you would want for your own4. Build a creative community instead of working in isolation — it will change your career5. Stop waiting for someone to greenlight your story and go create it nowLinks & ResourcesFollow Leslie Zemeckis:Website → https://www.lesliezemeckis.comInstagram → https://www.instagram.com/lesliezemeckisFestival → Santa Barbara Literary Festival → https://www.santabarbaraliteraryfestival.org/Follow Sara DiVello:Website → https://www.saradivello.comInstagram → https://www.instagram.com/saradivelloFestival → Nantucket Book Festival → https://www.nantucketbookfestival.orgPodcast → The Plot Point Podcast (with Leslie Zemeckis and Sara DiVello)Authors Referenced → Jeffrey ArcherAuthors Referenced → Walter MosleyAuthors Referenced → Wally LambAuthors Referenced → Stephen RowleyAuthors Referenced → Ryan CooglerAuthors Referenced → Ace AtkinsAuthors Referenced → Erica RobuckFor more storytelling tips and strategies, visit:Website → https://rainbennett.comPodcast → https://thestorytellinglabpodcast.comOr follow along at:TikTok → https://www.tiktok.com/@chiefstorytellingofficerTwitter/X → https://twitter.com/rainbennettInstagram → https://www.instagram.com/rainbennettFacebook → https://www.facebook.com/thestorytellinglabYouTube → https://www.youtube.com/@RainBennett Hosted on Acast. See acast.com/privacy for more information.
- Jul 8, 202654 min
The Complete Creator Framework Every Storyteller Needs with Anubhav Srivastava
"The best of the writers know structures are important. And then they forget that they've been intuitively following a structure and tell the world you don't need structure. The rest of the people think they don't need structure and realize by the hundredth page they don't know what the story is going to be." —Anubhav SrivastavaWhat if there was one place where you could brainstorm your story, build your characters, map your world, storyboard your structure, and connect with expert storytellers who could help you take it further? That's exactly what Anubhav Srivastava set out to build. Four years, 17 chapters, and over 2,000 hours into writing his own fantasy fiction novel, Anubhav built VocaTales: a visual story crafting platform designed for planners, organizers, and creative thinkers who need more than a blank page.In this episode, Anubhav breaks down how VocaTales works, how it compares to tools like Scrivener and Miro, and why he built it exclusively for storytellers rather than corporate use cases. He also introduces UpTales, the companion platform where writers can connect with professional editors, writing coaches, and storytelling experts for short calls, long-term coaching, or workshopping their work. Together, VocaTales and UpTales form what Anubhav calls the Creator OS: a full flywheel from the first spark of an idea all the way to publication and beyond.We also dig into what Anubhav has learned from interviewing and collaborating with great storytellers, why structure is the most underrated tool any writer has, and why he believes AI should power your left brain tasks so your right brain can stay free to do what only humans can do. This one is equal parts product demo, storytelling masterclass, and a deeply personal conversation about dharma, self-discovery, and why the best products, like the best stories, are built for the creator first.In this episode, you will learn to:Use structure and story frameworks as a foundation for creativity rather than a constraint on itUnderstand the difference between VocaTales for building your story and UpTales for finding the right expert to help you grow itStart distributing your creative work from day one — not after the final draft is doneUse AI for analytical and efficiency tasks while protecting your creative right-brain work from outsourcingApply the promise, progress, payoff framework to hook readers from your very first lineLinks & ResourcesFollow Anubhav SrivastavaWebsite → https://www.vocatales.comPlatform → VocaTales (story crafting tool) → https://www.vocatales.comPlatform → UpTales (expert storytelling community) → https://www.uptales.comLinkedIn → https://www.linkedin.com/in/anubhavsrivastavaSpecial Offer → Free premium access for TSL listeners → check show notes link at vocatales.comBooks Referenced → The Alchemist by Paulo CoelhoPeople Referenced → Brandon SandersonPeople Referenced → J.R.R. TolkienFor more storytelling tips and strategies, visit:Website → https://rainbennett.comPodcast → https://thestorytellinglabpodcast.comOr follow along at:TikTok → https://www.tiktok.com/@chiefstorytellingofficerTwitter/X → https://twitter.com/rainbennettInstagram → https://www.instagram.com/rainbennettFacebook → https://www.facebook.com/thestorytellinglabYouTube → https://www.youtube.com/@RainBennett Hosted on Acast. See acast.com/privacy for more information.
- Jun 18, 20261h 15m
How to Build Narrative Architecture Before AI Builds It for You with Michael Margolis
"A narrative lives or dies on the conviction of the most senior authorized leaders of the organizational system. The story is the strategy. A company without a story is usually a company without a strategy." — Michael Margolis | Storied, Inc.What if your organization's stories were the new code base? In this episode, Rain sits down with Michael Margolis, founder of Storied, Inc., and one of the most respected voices in organizational storytelling and narrative strategy, for a conversation that functions as a masterclass in how language, storytelling, and brand messaging actually drive business outcomes in the age of generative AI. Michael has spent over two decades pioneering narrative as a management discipline, working inside Facebook and Meta across 14 product divisions, advising companies like Google, Shopify, Uber, and NASA, and now serving as an operating partner for narrative at Veridical Ventures.This conversation goes deep into the distinction between story and narrative, two words most marketing strategy and brand storytelling content treats as interchangeable but which Michael argues are fundamentally different disciplines. A story is a closed loop with a beginning, middle, and end. A narrative is an open loop, an abstraction, an architecture that every individual story hangs from like an ornament on a Christmas tree. Michael breaks down the four waves of organizational storytelling, from early knowledge management to the social media era's democratization of brand narrative, to his seven years embedded inside Meta building the strategic narrative behind Facebook Groups, to today's narrative economy where large language models are, by definition, narrative machines.Whether you're a founder building brand purpose from scratch, a CMO trying to align your messaging house, or simply someone trying to understand why storytelling has quietly become the literal infrastructure of how modern organizations operate, this episode will change how you think about every word your company puts into the world.In this episode, you will learn to:Distinguish between story and narrative and understand why that distinction is the foundation of effective brand strategyRecognize language debt inside your own organization before it compounds into misalignment and confusionBuild narrative architecture using the thesis, first principles, identity layer, and evidence stack frameworkChoose coherence narratives over controlled narratives to navigate disruption and uncertainty with integrityUnderstand why large language models function as narrative machines and what that means for how you communicate going forwardLinks & ResourcesFollow Michael Margolis:Website → https://www.storiedinc.comLinkedIn → https://www.linkedin.com/in/michaelmargolisBook → Story 10x: Turn the Impossible Into the Inevitable by Michael Margolis https://amzn.to/4eUdxVxFirm → Veridical Ventures → https://www.veridical.vcLearning Platform → Narrative Intelligence courses on Maven → https://maven.com/storiedPerson Referenced → Steve Denning, founder of Golden Fleece community of practicePerson Referenced → Paul CostelloPerson Referenced → Shane Curry, Deloitte AustraliaPerson Referenced → John Hagel, Deloitte Center for the EdgePerson Referenced → Ben Horowitz, Andreessen HorowitzPerson Referenced → Jose Velez, Curation LabsFor more storytelling tips and strategies, visit:Website → https://rainbennett.comPodcast → https://thestorytellinglabpodcast.comOr follow along at:TikTok → https://www.tiktok.com/@chiefstorytellingofficerTwitter/X → https://twitter.com/rainbennettInstagram → https://www.instagram.com/rainbennettFacebook → <a href="https://www.facebook.com/thestorytellingl
- Jun 12, 202620 min
The Content Cascade Strategy Every Brand Needs Right Now
Pre-Order The Chief Storytelling Officer HERE: https://amzn.to/4eihvql"Commercials interrupt people. Shows invite them into the story world. That is the difference between traditional marketing and storytelling." — Rain BennettYour marketing campaign strategy is perfectly executed... and it still flops. The visuals are crisp, the copy is tight, and nobody cares. In this solo episode, Rain breaks down the real reason most marketing fails: it isn't a production problem, it's a storytelling problem. When your marketing isn't rooted in a clear brand purpose, it becomes what Rain calls "story yelling," which is loud, scattered, and ultimately forgettable. This is the fifth installment of the Narrative Operating System series, and it's where brand building and marketing strategy finally collide.Rain walks through how the Chief Storytelling Officer fits into your marketing function. Not to replace your CMO, but to ensure every campaign, every message, and every piece of content traces back to the brand narrative your company intentionally chose. The CSO's job isn't to ask "does this say what we want to say?" It's to ask "does this make people feel what we want them to feel?" That distinction is the entire difference between brand storytelling and traditional advertising.Using Yeti, Cali BBQ, and the Neuroendocrine Cancer Foundation as case studies, Rain shows how the most effective marketing strategies aren't campaigns at all—they're story worlds. He introduces the Content Cascade model as a practical framework for building tent pole projects, supporting stories, and audience amplifiers from a single unified brand messaging strategy. And before you go, he breaks down which metrics actually reflect meaningful connection (watch time, saves, comments, shares) and which vanity metrics to stop reporting on entirely. If your brand purpose is clear but your marketing still feels scattered, this episode is your blueprint. In this episode, you will learn to:Understand the difference between story yelling and storytelling—and which one your brand is currently doingUse the Content Cascade model to build tent pole projects, supporting stories, and audience amplifiers from a single narrativeReplace vanity metrics with story metrics that actually measure connection and community growthAvoid the traps of trend chasing, channel hopping, and virality chasing that derail most marketing strategiesAudit your last 10 pieces of marketing to see if they stem from one unified brand narrative or exist as isolated piecesLINKS AND RESOURCESEpisodes Referenced:EP 225 → Brand: How It Feels to Be Part of Your Story WorldEP 230 → Product: Where Your Story Gets ProvenGuest Referenced → Sean Walcheff, Cali Barbecue Media → https://www.calibbq.mediaOrganization Referenced → Neuroendocrine Cancer Foundation → https://www.ncf.net/Book → The Chief Storytelling Officer by Rain Bennett → Coming August 25th https://amzn.to/4eihvqlFor more storytelling tips and strategies, visitWebsite → https://rainbennett.comPodcast → https://thestorytellinglabpodcast.comOr follow along at:TikTok → https://www.tiktok.com/@chiefstorytellingofficerTwitter/X → https://twitter.com/rainbennettInstagram → https://www.instagram.com/rainbennettFacebook → https://www.facebook.com/thestorytellinglabYouTube → https://www.youtube.com/@RainBennett Hosted on Acast. See acast.com/privacy for more information.
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