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by Andy Humphrey
If you are a Landscape Entrepreneur this show is for you. Andy, a former contestant on the ABC hit television series Shark Tank, irrigation technology expert, and multimillion-dollar eCommerce entrepreneur brings his curiosity & creativity to tease out the secrets of successful landscape influencers and business owners. Discover how to get a leg up on the competition, be the smartest person at the design table, and advance your career in the irrigation and landscape industry at any level. All stones will be unturned as Andy digs into the nerdy details of business, technology, and personal growth here on the Sprinkler Nerd show.
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What does 100,000 gallons of water actually mean? Is that a lot? Is it normal? Is it a problem? The answer depends entirely on what you're measuring it against. In this episode of The Sprinkler Nerd Show, Andy Humphrey brings back Truck Talk, recording from the road on a rainy day to explore something surprisingly simple that could change the way irrigation professionals think about water consumption. Water data is only valuable when we give it context. Andy shares lessons from a water monitoring project in Hawaii, where nearly 1,000 water meters are being used to generate utility-grade water bills for an entire community. By combining consumption data with occupancy, the team can identify unusual patterns, spot potential underground leaks, and uncover opportunities for significant water and financial savings. And the numbers are staggering. Nearly $400,000 in potential leak-related water costs identified year to date. What makes this especially interesting is that many of these suspected leaks aren't visible. Water can disappear into porous soil and underground rock formations without ever reaching the surface. No puddles. No obvious broken pipes. Just consumption that keeps climbing month after month. The secret isn't necessarily more sophisticated technology. It's knowing what the numbers should look like in the first place. In residential buildings, that might mean measuring gallons per person per day. In this project, the team uses a benchmark of 70 gallons per person per day. But what about irrigation? Landscapes don't have occupants. They have square footage, turfgrass, plants, and water requirements. Andy explores how irrigation professionals can apply the same thinking using gallons per square foot, creating meaningful consumption benchmarks that help property owners understand how much water their landscapes actually use. And here's where the opportunity gets interesting for contractors. You don't need a sophisticated smart controller, cloud platform, or expensive monitoring system to get started. Sometimes all you need is a simple water meter, a notebook, and the curiosity to ask better questions. By tracking consumption over time, irrigation professionals can establish baselines, identify unusual increases, demonstrate the value of their services, and potentially create new recurring revenue opportunities. Instead of selling technology to detect a broken sprinkler head, what if we started helping customers understand the actual financial impact of their irrigation systems? In this episode, we explore: Why water consumption numbers are meaningless without context. How occupancy helps establish meaningful water-use benchmarks. What nearly 1,000 water meters in Hawaii are revealing about hidden leaks. Why underground leaks can grow for months without becoming visible. How to apply gallons-per-square-foot measurements to irrigation systems. Why a basic analog water meter can be one of the most valuable tools on a property. How irrigation contractors can turn consumption monitoring into a valuable customer service. The difference between improving irrigation efficiency and simply eliminating water waste. Why measuring water consumption should come before trying to optimize it. This episode isn't about selling another piece of technology. It's about asking a better question. Not just, "How much water did we use?" But, "How much water should we have used?" That difference is where water data becomes relevant, where potential leaks become visible, and where irrigation professionals can create measurable value for their customers. If you're an irrigation contractor, landscape professional, water manager, or simply someone curious about how we can make smarter decisions with water, this episode is for you. Resources SLIDE Water Calculator: https://slide.sprinklernerd.com Explore how water consumption, irrigated square footage, and meaningful benchmarks can help you better understand landscape water use. Join the Conversation Are you currently tracking water consumption for your irrigation customers? Have you discovered leaks or unusual water usage simply by comparing meter readings over time? Andy would love to hear what you're doing, what you've learned, and what questions you're asking. Because sometimes the most valuable innovation isn't a new technology. It's a new way of looking at inf
Ever asked, "Why can't we just…?" and watched an engineer take a deep breath? You might be technical enough to annoy engineers. Maybe you see connections before you understand all the details. You can picture what something could become, even when you haven't figured out how to build it yet. And you're willing to ask the question that everyone else seems comfortable leaving alone. In this episode of the Sprinkler Nerd Podcast, we're exploring that space between curiosity and expertise. The ideas that won't leave you alone. The questions you're almost afraid to ask. And what happens when you start experimenting before you have every answer. There's real skill in making an idea work, and plenty to learn from the people who know how. There's also value in being the person willing to ask, "What if?" Whether you're working in irrigation, building a business, or learning something new, I hope you recognize a little of yourself in this conversation. What's a question you've asked that challenged the way something has always been done? Share it in the comments. Keep asking why.
I've come to realize that what I do is art. Because making things is where I feel the most free. In this solo episode, I reflect on creativity, curiosity, and the relentless pursuit of making things better. Why I believe there is no single right way to do something, why I had to figure so much of it out myself, and how the process of making has helped me discover a vision I couldn't fully explain when I started. For years, that vision existed mostly in my head. I had to build it, break it, learn from it, and build it again. There was no shortcut. The making was the learning. And now, something is changing. The vision is becoming real, and I'm beginning to see how other people can become part of it. Whether you're an irrigation technician, contractor, entrepreneur, or someone who simply loves what they do, I hope this episode encourages you to think differently about your own craft. What's your art? Stay curious.
You're paying for clicks and leads. How much of that is actually turning into paying customers? I'm in St. Louis at Chans Weber's office at Agile & Co., with marketing questions straight from a podcast listener who wants to know whether his money is being well spent. Google Business Profiles, Google Ads, marketing reports, and return on ad spend are all on the table. How do you expand into another neighborhood without landing in "Google jail"? Which numbers should your marketing company be showing you every month? And with a $700 average service ticket, what can you afford to spend to win a customer? There's also the part we have to own as contractors: answering the phone, following up quickly, and turning an inquiry into a booked job. Before spending more on advertising, it's worth asking what's happening to the leads you're already buying. This episode is for irrigation and landscape business owners who want to understand their digital marketing, ask better questions, and grow a business that makes money—not just looks busy.
Daniel Overton is 25 and already has 8 years in irrigation. He works for Ricci's Landscape Management in northwest Indiana, listens to the podcast, and reached out to me back in July. We've stayed in touch, I sent him a soil moisture sensor to experiment with, and I wanted to get him on the show to hear what he's seeing in the field. We talk about learning the trade, the hardest parts of being an irrigation technician, and why your troubleshooting process matters more than the tools you carry. I'm curious what keeps people like Daniel excited about this work, what technology they see coming, and what they wish the industry would do differently. There's a lot we can learn by asking the younger people already doing the job.
What if life isn't like a box of chocolates? Maybe life is like a box of choices. Choose wisely. Today I'm recording from CitiesAlive, the Green Roofs for Healthy Cities conference in New York City. I'm here not because I have to be. Not because someone sent me. I'm here because I chose to be here. And that got me thinking about the last 25 years. I didn't just "end up" in irrigation. I chose irrigation. And I've continued choosing it—through curiosity, technology, entrepreneurship, sensors, water, mistakes, questions, and thousands of little decisions along the way. In this episode of the Sprinkler Nerd Podcast, I explore what it means to actively choose the work you do, how to know when it's time to choose something different, and why not making a choice is still a choice. Ask yourself one question: Knowing what you know today, would you choose what you're doing again? If the answer is yes—choose it. Go all in. If the answer is no—choose something else. You don't have to know exactly where it will lead. You just have to remember that you can choose again. Life is a box of choices. Choose wisely.
What does it really take to go all in on a landscape business? Dean Ricci started mowing lawns at just 10 years old, pulling his mower behind a bicycle with a homemade trailer built by his dad. By high school, he had trucks, trailers, equipment, and employees. More than 30 years later, Ricci's Landscape Management has grown into a multimillion-dollar company with more than 65 employees. But this conversation isn't really about landscaping. It's about building a business. Dean and I talk about the transition from doing the work yourself to building a team that can operate without you, creating systems and SOPs, developing leaders, adopting technology, making mistakes, letting go of control, and surviving the growing pains that come with scaling a company. We also talk about something every contractor eventually has to confront: At some point, working harder stops working. If you're an irrigation contractor, landscaper, plumber, electrician, HVAC contractor—or anyone trying to turn a trade into a real business—there's a lot to learn from Dean's journey. From a lawn mower behind a bicycle to more than three decades in business. Dean Ricci went all in.
Your next opportunity might start with a message you haven't sent yet. When I started sharing my cell phone number on the podcast, I thought I might get overwhelmed with calls and texts. Turns out, very few people reach out. But an irrigation contractor in Indiana did—and the day this episode drops, we're meeting in person to explore technology, IoT, and possibilities for their business. In this nano episode, I'm reflecting on that small step between being curious and acting on it. Asking a question. Starting a conversation. Taking a little chance on something you'd love to understand better. We spend plenty of time talking about connecting devices. Here's a reminder to connect with people, too. Bring your curiosity. Just press send.
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If you are a Landscape Entrepreneur this show is for you. Andy, a former contestant on the ABC hit television series Shark Tank, irrigation technology expert, and multimillion-dollar eCommerce entrepreneur brings his curiosity & creativity to tease out the secrets of successful landscape influencers and business owners. Discover how to get a leg up on the competition, be the smartest person at the design table, and advance your career in the irrigation and landscape industry at any level. All stones will be unturned as Andy digs into the nerdy details of business, technology, and personal growth here on the Sprinkler Nerd show.
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