Travel Agents, Your Clients Are Giving You Content. Are You Listening? | PLOT: Part 3

Show NotesTravel agents, some of your best content is already happening in conversations with your clients. The question is: are you listening for it?In Part 3 of the PLOT framework, we're digging into LISTEN and the Client Story.This is the content that shows what you do with what your clients tell you, including the tiny comments they may not even realize completely changed what you recommended.We're also rethinking social proof. Because no, I don't want you taking another great Google review, putting it on a pretty Canva graphic, adding five stars and calling it content. Your testimonials are valuable, but the story behind those words is where the good stuff is.In this episode, we're talking about how to recognize those stories in client conversations, mine your existing reviews and testimonials for content, use the actual language your clients use, and let potential clients watch you be good at your job instead of simply telling them you are.And if you're a brand-new travel agent without a bunch of bookings or testimonials yet, we're talking about you too. Your own travel, training, questions you're asked and conversations with real travelers can all help you start building this skill now.Because your clients don't have to tell people you're good at your job.Your content can let people watch you be good at your job.PLOT: Part 3LISTEN → Client StoryThe question: What did they say that mattered?Next week: OBSTACLE → Challenge StoryLet’s ConnectInstagram: @kellihayessmithLinkedIn: Kelli Hayes SmithAnd if this episode gives you a Client Story idea, come tell me about it on Instagram. I want to hear what you found.And if The Social Takeoff is helping you market your travel business differently, I’d love it if you’d leave a rating or review wherever you listen. It helps more travel agents find the show, and yes, I’m absolutely a words-of-affirmation girl.