The Rich Somers Report

7 Unique Ways to Get More Customers for Any Local Business | Daniel Hernandez E550

September 22, 2026·35 min
Episode Description from the Publisher

In this episode Rich sits down with Daniel Hernandez who explains why “boring” home-service businesses can become highly profitable, durable companies that AI cannot replace. Drawing from his experience building Falcon Ridge Roofing, Daniel breaks down why roofing and other trades remain evergreen, how healthy roofing companies can produce 25–35% net margins, and what helps a home-service business command a four-to-eight-times valuation. They also discuss how to recruit and retain great sales...

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