Restaurant Marketing You Can Track — Brett Linkletter, Dishio

The conversation delves into the challenges of restaurant marketing and the evolution of marketing strategies in the industry. It explores the power of digital marketing, the importance of targeting and tracking in restaurant marketing, driving repeat business, and the development of a marketing platform to address the needs of the industry. The conversation covers the evolution of e-commerce advertising, the challenges of proving ROI, the complexity of marketing funnels, the journey of building a tech product, raising funds, aspirations for the industry, the power of personalization and AI, and the engagement and consultation process. The key takeaways include the importance of personalization and data-driven marketing in the restaurant industry.TakeawaysRestaurant marketing challengesTargeting and tracking in restaurant marketing PersonalizationData-driven marketingChapters00:00 The Evolution of Restaurant Marketing02:56 The Power of Digital Marketing08:09 Targeting and Tracking in Restaurant Marketing17:54 Driving Repeat Business22:58 Building a Marketing Platform24:00 The Evolution of E-commerce Advertising25:19 The Challenges of Proving ROI26:12 The Complexity of Marketing Funnels27:38 The Journey of Building a Tech Product28:21 Raising Funds and Aspirations for the Industry35:46 The Power of Personalization and AI41:57 Engagement and Consultation Process