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by Restaurant Technology Guys Podcast, sponsored by Custom Business Solutions
Restaurant Technology Podcasters... Drawing from years of combined experience in restaurant technology, implementation, and marketing, The Restaurant Technology Guys are here to help you run your business better. Check them out www.restauranttechnologyguys.comJeremy literally grew up in the Restaurant Technology Industry. His family is the founders of Custom Business Solutions, Inc. and Jeremy’s early school vacations were spent soldering components for restaurant customers. Twenty-plus years later and Jeremy is COO for CBS, in charge of the implementation of technology systems for CBS customers. It’s fair to say that Jeremy is very much in touch with the challenges and issues facing restaurant operators in the area of technology systems. Outside of CBS, Jeremy and his wife Michelle are the busy parents of two boys and two girls. The family’s youngest son was adopted from Uganda. Four kids, youth sports, church and many other activities mean non-stop action at the Jul
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The conversation delves into the journey of the San Pedro Fish Market, highlighting its growth from a small storefront to a renowned dining attraction. It explores the challenges faced, the innovative marketing strategies employed, and the importance of understanding and engaging with the customer base. The discussion emphasizes the power of authentic marketing and the impact of storytelling in building a successful brand. The conversation delves into the power of authentic storytelling in marketing, highlighting the impact of storytelling on brand building and customer engagement. It also explores the adaptation to change and innovation, the utilization of AI in marketing, the art of storytelling, and the significance of the culinary experience in branding.TakeawaysFamily-owned business successInnovative marketing strategies Authentic storytellingUtilizing AI in marketingChapters00:00 The Journey of San Pedro Fish Market02:26 Pivoting and Learning from Failures06:08 Creating an Engaging Dining Experience07:08 Understanding Customer Base and Value Proposition10:07 The Evolution of the Brand and Marketing Strategy18:01 The Power of Authentic Marketing21:37 Engaging Customers through Storytelling24:13 The Power of Storytelling in Marketing25:03 Adapting to Change and Innovation31:29 Utilizing AI in Marketing37:50 The Art of Storytelling43:00 Culinary Experience and Branding
The conversation delves into the challenges of restaurant marketing and the evolution of marketing strategies in the industry. It explores the power of digital marketing, the importance of targeting and tracking in restaurant marketing, driving repeat business, and the development of a marketing platform to address the needs of the industry. The conversation covers the evolution of e-commerce advertising, the challenges of proving ROI, the complexity of marketing funnels, the journey of building a tech product, raising funds, aspirations for the industry, the power of personalization and AI, and the engagement and consultation process. The key takeaways include the importance of personalization and data-driven marketing in the restaurant industry.TakeawaysRestaurant marketing challengesTargeting and tracking in restaurant marketing PersonalizationData-driven marketingChapters00:00 The Evolution of Restaurant Marketing02:56 The Power of Digital Marketing08:09 Targeting and Tracking in Restaurant Marketing17:54 Driving Repeat Business22:58 Building a Marketing Platform24:00 The Evolution of E-commerce Advertising25:19 The Challenges of Proving ROI26:12 The Complexity of Marketing Funnels27:38 The Journey of Building a Tech Product28:21 Raising Funds and Aspirations for the Industry35:46 The Power of Personalization and AI41:57 Engagement and Consultation Process
The conversation covers James D. Jones' background in technology, US Foods' technology-forward approach, the challenges of technology adoption in the food service industry, the impact of COVID-19 on technology adoption, and the development of US Foods' e-commerce platform and sales CRM transformation. It also delves into the benefits of US Foods' Moxie and Menu IQ tools, the use of AI in menu profitability, and the future of technology in the food service industry.TakeawaysTechnology adoption in the food service industry has been slow but is accelerating due to factors like COVID-19 and the move into AI.US Foods is investing in technology to automate processes, improve customer service, and provide transparency in inventory and pricing.The Moxie and Menu IQ tools from US Foods are designed to simplify ordering, inventory management, and menu profitability for restaurant operators.The future of technology in the food service industry involves predictive analytics, flexible delivery options, and tools to help operators make informed decisions about menu innovation and ingredient choices.Chapters00:00 Introduction and Background02:53 Challenges of Technology Adoption in Food Service06:56 US Foods' Technology-Forward Approach08:08 Benefits of Moxie and Menu IQ Tools29:31 Future of Technology in the Food Service Industry
Rick Rosenfield, co-founder of California Pizza Kitchen, shares the story of how he and his partner, Larry Flax, changed the way America eats pizza. From their humble beginnings as federal prosecutors to creating a unique brand that set trends and transformed the industry, Rick's journey is a testament to innovation and vision. The conversation delves into the creation of California style pizza, the introduction of upscale casual dining, and the translation of unique flavors to salads, all of which contributed to the success of California Pizza Kitchen. The conversation with Rick Rosenfield covers the growth and development of the California Pizza Kitchen brand, focusing on the unique open kitchen design, the selection of locations, and the establishment of a strong company culture. Rick also discusses the motivation behind writing the book and the importance of fostering a strong culture in business.TakeawaysInnovation in the restaurant industryCreating cravable menu items Open kitchen designOpportunistic real estate strategyBuilding a strong company cultureMotivation behind writing the bookChapters00:00 The Birth of California Pizza Kitchen01:40 From Law to Pizza03:02 The Emergence of California Style Pizza04:29 Expanding the Brand and Concept07:05 Anchoring Upscale Shopping Centers08:04 The Evolution of Menu and Concept09:02 The Strategy of Upscale Casual Dining13:32 Innovative Menu Creation18:37 Transition to Salads21:54 The Unique Open Kitchen Design22:50 Selecting Locations and Staffing29:11 The Evolution of CPK's Culture37:42 The Motivation Behind Writing the Book
The Restaurant Technology Guys podcast features Luke Christian and Jake Philpotts,, the founder and vice president of development at Surcheros, a fast-casual Tex-Mex restaurant chain. They discuss the unique founding story, the passion for people, site selection, off-prem sales, and the franchisee experience.TakeawaysPassion for people drives the success of Surcheros.Site selection and off-prem sales are critical for the growth of the brand.Franchisees are attracted to the authenticity and transparency of the Surcheros team.Chapters00:00 Founding Story and Unique Concept03:16 Passion for People and Purpose06:32 Site Selection and Off-Prem Sales09:27 Franchisee Experience and Engagement25:19 Product Differentiation and Innovation29:57 Franchisee Selection and Cultural Fit33:07 Brand Expansion and Product Recommendations
The CEO of The Big Biscuit, Chad Offerdahl, shares the brand's journey, growth, and menu innovation. He discusses the concept's focus on Southern comfort food, the success of traditional breakfast items, and the balance between technology and hospitality. The brand's regional expansion and franchisee selection criteria are also highlighted.TakeawaysSouthern comfort food is experiencing a resurgence in the marketplace, with a shift towards traditional and reliable breakfast options.The Big Biscuit emphasizes cultural fit and shared values when selecting franchisees, focusing on regional growth and operational simplicity.Menu innovation is driven by guest demand, operational feasibility, and the brand's commitment to traditional breakfast offerings.Chapters00:00 Introduction to The Big Biscuit01:30 The Story Behind The Big Biscuit04:31 The Resurgence of Traditional Breakfast06:26 Kansas City as a Hub for Restaurant Brands09:30 Service Model and Hospitality11:15 Balancing Technology and Hospitality14:18 Franchise Expansion and Selection Criteria21:29 Menu Innovation and Guest Experience
The conversation covers the process of managing used cooking oil in restaurants, the innovative solutions provided by Restaurant Technologies Incorporated (RTI), and the environmental impact of their services. The incoming CEO, Alyssa Partee, discusses the company's closed-loop cooking oil network, its impact on green diesel production, and the importance of proper oil disposal. She also highlights the company's consultative approach to partnerships and the benefits of their automated oil management system.TakeawaysClosed-loop cooking oil networkImpact on green diesel productionConsultative approach to partnershipsBenefits of automated oil management systemChapters00:00 Introduction to RTI and Cooking Oil Management03:03 Alyssa Partee's Background and Role at RTI07:27 RTI's Innovative Solutions and Partnerships16:02 Total Oil Management and Just-in-Time Delivery26:19 Environmental Impact and Brand Partnerships29:44 Engagement and Conclusion
The conversation covers the introduction of Farmer Boys, the concept of the brand, John's culinary journey, expansion and franchising, the franchisee vetting process, and favorite Farmer Boys menu items. The brand's diverse menu and commitment to quality ingredients are highlighted throughout the discussion.TakeawaysDiverse MenuQuality IngredientsChapters00:00 Introduction to Farmer Boys05:16 The Farmer Boys Concept09:25 John's Culinary Journey22:46 Expansion and Franchising29:53 Franchisee Vetting Process35:29 Favorite Farmer Boys Menu Items
Restaurant Technology Podcasters... Drawing from years of combined experience in restaurant technology, implementation, and marketing, The Restaurant Technology Guys are here to help you run your business better. Check them out www.restauranttechnologyguys.comJeremy literally grew up in the Restaurant Technology Industry. His family is the founders of Custom Business Solutions, Inc. and Jeremy’s early school vacations were spent soldering components for restaurant customers. Twenty-plus years later and Jeremy is COO for CBS, in charge of the implementation of technology systems for CBS customers. It’s fair to say that Jeremy is very much in touch with the challenges and issues facing restaurant operators in the area of technology systems. Outside of CBS, Jeremy and his wife Michelle are the busy parents of two boys and two girls. The family’s youngest son was adopted from Uganda. Four kids, youth sports, church and many other activities mean non-stop action at the Jul
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