The Rebooting Show

Inside Spotify's bet on agentic advertising

August 20, 2026·17 min
Episode Description from the Publisher

Per Sendall, co-head of ads at Spotify, joins Brian Morrissey in Cannes for TRB Conversations, powered by EX.CO ( https://EX.CO ), to break down how AI agents are already changing the way Spotify builds and sells advertising.Sendall explains why "the v...

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