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The Rebooting Show: Daily Summaries Delivered
by Brian Morrissey
The Rebooting Show gets into the weeds with those building and operating media businesses, giving an open view into how the smartest people in the media business are building sustainable media businesses. https://www.therebooting.com/ (www.therebooting.com)
Latest Episodes
The most recent episodes — sign up to get AI-powered summaries of each one.
- 2 days ago49 min
Workweek's Adam Ryan is betting on practitioner media
One of the more promising areas of media is expert practitioners who are both good at their jobs and at explaining their fields. Workweek is a B2B media company built with this ethos at its core. Adam Ryan, CEO of Workweek, joined me to discuss the adv...
- 6 days ago47 min
Affiliate in an AI world
The shift to performance marketing has increased thei importance of affiliate operations at publishers. AI is upending the old playbook. That’s because of AI agents. Agents will increasingly be on the loose to make buying decisions. The question is how...
- 1 weeks ago19 min
Inside Hearst's GEO strategy
Mike Nuzzo, svp of Hearst Data Solutions, explains how Hearst is measuring its visibility and favorability inside answer engines, restructuring editorial content into formats LLMs can more easily use, and exploring how GEO could become part of its adve...
- 1 weeks ago16 min
Why USA Today Co might quit Google
USA Today Co CEO Mike Reed explains why he's willing to walk away from Google search traffic within the next 12 months, how the company is building direct-to-consumer relationships through newsletters and social to offset the loss, and why he thinks th...
- 2 weeks ago55 min
What publishers get wrong about community
Daniel Scharff isn't a media guy. He's a CPG operator who stumbled into community-building almost by accident, looking for people to talk to at trade shows. That accidental start turned into Startup CPG, a Slack-based community that's become a trusted ...
- 2 weeks ago42 min
Why AI could speed micropayments
AI agents are consuming content at a scale the web was never built for — and they don't watch ads, subscribe, or click. In this episode of TRB Conversations, powered by EX.CO ( https://EX.CO ), recorded at Cannes, Brian Morrissey talks with Cosmin Ene,...
- 3 weeks ago52 min
Agents won’t replace human trust
At the Bloomberg Studios in Cannes, Bloomberg Media chief commercial officer Christine Cook and HSBC CMO for corporate and institutional banking Nicole German joined me to discuss the current and future shifts as media moves into an agentic era. The co...
- 4 weeks ago38 min
TRB Live in Cannes: Publishers' Google problem
People Inc CEO Neil Vogel explains his beef with Google and how publishing now requires running multiple playbooks customized for each brand. Axios chief media correspondent Sara Fischer says an AI marketplace can only emerge if Google participates. Ch...
About The Rebooting Show
The Rebooting Show gets into the weeds with those building and operating media businesses, giving an open view into how the smartest people in the media business are building sustainable media businesses. https://www.therebooting.com/ (www.therebooting.com)
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