Turning readers into subscribers: top tips for converting via newsletters

In the last episode of this season of The Publisher Podcast from Media Voices, we're bringing you a panel from our last Publisher Summit, all about strategies for converting newsletter readers into paying subscribers. This panel featured Henry Seltzer, Director of Newsletter Operations at Bloomberg, Joshi Herrmann, Founder at Mill Media, and Rosie Percy, Newsletter Strategy Director at Hearst UK, moderated by Chris Sutcliffe. Henry, Joshi and Rosie explored tips and tools used to convert free newsletter subscribers to a paying product, from testing and optimisation to campaigns and messaging. Early Bird booking for this year’s Publisher Summit is now open. We’ll be holding the Summit on July 8th at a really cool venue near Paddington in London, with a single main stage focused on direct-to-audience product strategies. If you’re specifically interested in newsletters or podcasts though, we’re shaping the agenda so you can sit on a relevant main stage session, then step out for dedicated workshops, so there will always be something valuable to get involved with. The Summit will take place before the Publisher Podcast and Newsletter Awards in the evening, both of which are now open for entries. More details about tickets, entering the Awards, and all this at voices.media/events.