Axios Local's Liz Alesse on shaping the business to crack sustainable local journalism at scale

In this episode of The Publisher Podcast, we're joined by Liz Alesse, Vice President and General Manager of Axios Local. She is responsible for building and scaling Axios' local journalism business as a sustainable national platform. Liz talks about how Axios Local has evolved since launching five years ago, and what they've learned about scaling with market-specific models rather than a one-size-fits-all approach. She emphasises the importance of their reporters as brand ambassadors and key anchors for areas, citing talent as one of the primary factors for expanding into a market. Axios Local has yet to turn a profit, but Liz is bullish on their prospects for cracking sustainable local journalism at scale, discussing their revenue diversification strategy and how AI has become a force multiplier for them. Read the key takeaways from this interview, find our weekly newsletter and more on voices.media