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The Professional Artist Podcast: Art Business Transformations: Daily Summaries Delivered
by The Professional Artist Association
If you want to make it in the art world, talent is key - but so is mastering the business side. The Professional Artist Podcast is where fine artists and commerce meet. Co-hosts Miguel L. Mayher and Cristina Demiany guide visual artists through an audio gallery, exploring how to show and sell your art, land commissions, apply for artist grants, license your art, and much more. Miguel L. Mayher is the Director of Education at the Professional Artist Association. Previously, he worked with Google Arts & Culture, striking partnerships with national museums. He is also a Global Economic Symposium Young Fellow and a One Young World Ambassador. Cristina Demiany is a Senior Art Business Coach at the Professional Artist Association. She formerly served as Senior Program Manager at Sotheby’s Institute of Art and as Executive Director of the National Children’s Chorus. The Professional Artist Association is a global organization dedicated to prov
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- 6 days ago22 min
How to Stop Undercharging for Your Art (And Get Paid What You're Worth)
Free 4-Day Challenge for artists: https://professionalartist.com/freeJoin us live and online to make your next art show your best, design a paid workshop that's yours alone, or land your work in the right gallery. Register free.---In this episode of The Professional Artist Podcast, artist and muralist Pepa Ivanoff is featured by the Professional Artist Association (https://professionalartist.com/join), the world's fastest-growing global community for committed fine artists.Originally from Australia and now based in Costa Rica, Pepa has built an international career completing 343 murals around the world in just nine years. Along the way, she learned that treating art like a profession also means understanding exactly what your work costs to create and being willing to charge accordingly.In this episode, Pepa shares how undercharging led her to resent projects she should have enjoyed, what changed when she calculated the true costs behind her work, and why knowing your value helps you identify which clients and opportunities are actually worth pursuing.“If you're serious about being an artist, being compensated financially for that is something that you need to get really comfortable with.”— Pepa IvanoffTimestamps:00:00 Introduction01:38 Entre Palmeras - A Studio Canvas03:17 From Surfboards to Murals - How It All Started04:48 Questioning the Myth That Art Isn't a Real Career07:25 Financial Freedom on Your Own Terms09:15 Saying No More Than Yes - Evolving the Commission Practice11:15 The Bird of Paradise Mural - A Repeat Client12:09 Having the Money Conversation Early15:25 Getting Comfortable with the Money Conversation16:47 How She Discovered She Was Undercharging18:39 The Pilates Studio Mural - A Client Who Became a Friend19:29 The Starving Artist Myth20:36 Final AdviceConnect with PepaWebsite: https://pepallama.com/Instagram: https://www.instagram.com/pepallama/Learn more about The Professional Artist Association:Mentoring:Apply to join 99 artists for unlimited 1:1 Coaching & Mentoring to grow your art income:https://professionalartist.com/applyMembership:Join 1,000+ committed artists around the world for less than $1, £ or € a day: https://professionalartist.com/joinFree Letter:Join 50,000+ artists getting Free advice & inspiration every week:https://professionalartist.com/podcast/#join-free-artist-letterInstagram: https://www.instagram.com/professionalartistacceleratorReady to take the next step in your art career?We are hosting a free 4-Day Challenge online to help artists like you get back on track.Whether that’s making your next art show your best ever, designing a paid art workshop that is uniquely yours, or getting your artwork into the next right-fit gallery……this live, virtual, and interactive challenge will help get you get unstuck.Register to get a free pass here: https://professionalartist.com/freeIf you enjoyed this episode, please like and subscribe, share it with another artist and leave us a review/comment. We read every single one.
- 1 weeks ago19 min
How to Become a Professional Artist (Even If You're Starting Late)
Free 4-Day Challenge for artists: https://professionalartist.com/freeJoin us live and online to make your next art show your best, design a paid workshop that's yours alone, or land your work in the right gallery. Register free.---Is it ever too late to become a professional artist?In this episode of The Professional Artist Podcast, painter Sarah Richmond is featured by the Professional Artist Association (https://professionalartist.com/join), the world's fastest-growing global community for committed fine artists.Sarah is an Australian artist whose vibrant paintings span portraiture and wildlife. After spending 25 years building and running a successful business with her husband, she decided to sell their company and finally pursue art professionally. Today, she's exhibiting and selling her work at art fairs across Australia and the United States.In this episode, Sarah shares why starting later in life can actually be an advantage, how her previous business experience helped her approach art professionally, and what it took to navigate the self-doubt and vulnerability that came with calling herself an artist. She also discusses taking financial and career risks, building confidence through art fairs, and creating multiple ways to sell her work.“Anyone can do anything if they really want it. And if it brings you joy, there's no reason why you shouldn't.”— Sarah RichmondTimestamps:00:00 Introduction01:38 Cocky With A Twist: Layers, Inks, and a Quirky Series03:32 25 Years in Business Before Taking the Leap06:16 The First Art Fair in Austin 08:06 Cheers, Ladies: Living Life on Her Own Terms10:17 Imposter Syndrome and Backing Yourself13:19 Building Income Streams Beyond Art Fairs14:11 Out of the Dust: A Longhorn Painted for Texas15:23 The Identity Shift of Calling Yourself an Artist17:14 Final ThoughtsConnect with SarahWebsite: https://www.sarahrichmondart.com/Instagram: https://www.instagram.com/sarahrichmond.artLearn more about The Professional Artist Association:Mentoring:Apply to join 99 artists for unlimited 1:1 Coaching & Mentoring to grow your art income:https://professionalartist.com/applyMembership:Join 1,000+ committed artists around the world for less than $1, £ or € a day: https://professionalartist.com/joinFree Letter:Join 50,000+ artists getting Free advice & inspiration every week:https://professionalartist.com/podcast/#join-free-artist-letterInstagram: https://www.instagram.com/professionalartistacceleratorReady to take the next step in your art career?We are hosting a free 4-Day Challenge online to help artists like you get back on track.Whether that’s making your next art show your best ever, designing a paid art workshop that is uniquely yours, or getting your artwork into the next right-fit gallery……this live, virtual, and interactive challenge will help get you get unstuck.Register to get a free pass here: https://professionalartist.com/freeIf you enjoyed this episode, please like and subscribe, share it with another artist and leave us a review/comment. We read every single one.
- 2 weeks ago20 min
Why Your Art Niche Is Your Biggest Career Advantage
Free 4-Day Challenge for artists: https://professionalartist.com/freeJoin us live and online to make your next art show your best, design a paid workshop that's yours alone, or land your work in the right gallery. Register free.---What if the thing you think is limiting your art career is actually what could make you stand out?In this episode of The Professional Artist Podcast, artist Gian Galang is featured by the Professional Artist Association (https://professionalartist.com/join), the world's fastest-growing global community for committed fine artists.Based in New York City, Gian is an award-winning artist whose fascination with combat sports became the foundation of his creative career. By developing a highly recognizable body of work around something he genuinely cared about, he has gone on to work with major brands including the UFC, Nike, Marvel, and ESPN.In this episode, Gian explains why narrowing your focus can actually expand your opportunities, how a specific artistic niche can help the right audience find your work, and why being deeply aligned with your own interests gives you a better chance of standing out.“The highest probability of making it as an artist is to be most aligned with what you're into.”— Gian GalangTimestamps:00:00 Introduction01:38 UFC 281: A UFC Poster04:38 Growing Up Obsessed with Comics and Combat Sports08:56 Iron Mike: A Mike Tyson Illustration09:59 From Combat Sports to Entertainment: How the Niche Expanded13:08 Why Specificity Builds Confidence with Clients14:41 Family Portrait16:11 Narrow Focus, Wide Reach: The Philosophy Behind the Niche18:20 Final AdviceConnect with GianWebsite: https://giangalang.com/Instagram: https://www.instagram.com/giangalang/Learn more about The Professional Artist Association:Mentoring:Apply to join 99 artists for unlimited 1:1 Coaching & Mentoring to grow your art income:https://professionalartist.com/applyMembership:Join 1,000+ committed artists around the world for less than $1, £ or € a day: https://professionalartist.com/joinFree Letter:Join 50,000+ artists getting Free advice & inspiration every week:https://professionalartist.com/podcast/#join-free-artist-letterInstagram: https://www.instagram.com/professionalartistacceleratorReady to take the next step in your art career?We are hosting a free 4-Day Challenge online to help artists like you get back on track.Whether that’s making your next art show your best ever, designing a paid art workshop that is uniquely yours, or getting your artwork into the next right-fit gallery……this live, virtual, and interactive challenge will help get you get unstuck.Register to get a free pass here: https://professionalartist.com/freeIf you enjoyed this episode, please like and subscribe, share it with another artist and leave us a review/comment. We read every single one.
- 3 weeks ago25 min
How to Sell Your Art Without Galleries (What Actually Works)
Free 4-Day Challenge for artists: https://professionalartist.com/freeJoin us live and online to make your next art show your best, design a paid workshop that's yours alone, or land your work in the right gallery. Register free.---What if the best person to sell your art isn’t a gallery?In this episode of The Professional Artist Podcast, collaborative painters Signe and Genna Grushovenko are featured by the Professional Artist Association (https://professionalartist.com/join), the world's fastest-growing global community for committed fine artists.Working as a husband-and-wife team, Signe and Genna transform anonymous vintage photographs into contemporary paintings collected and exhibited throughout the United States.After years of working with galleries and selling their work directly, Signe and Genna now focus on art fairs, giving them firsthand experience with different sales models and the economics behind each.In this deep dive, they share why letting go of a revenue stream can sometimes strengthen your business, the real math behind gallery versus direct sales, and how reversing a decision they stood by for 20 years opened up an entirely new source of income.“Nobody, I think, will sell your work with the same passion that you do.”— Signe GrushovenkoTimestamps:00:00 Introduction01:38 A Sense of Perspective05:47 Leaving Teaching and Going All In on Sales09:40 Why They Left the Gallery System13:12 Mapping Desire 14:34 Selling Your Own Work Without Being Pushy16:41 Measuring Festival Success Over Time19:51 Adding Reproductions to the Business 23:11 Streetlight Mafia 23:59 Final thoughtsConnect with Signe and GennaWebsite: https://www.grushovenko.com/Instagram: https://www.instagram.com/thegrushovenkos/Learn more about The Professional Artist Association:Mentoring:Apply to join 99 artists for unlimited 1:1 Coaching & Mentoring to grow your art income:https://professionalartist.com/applyMembership:Join 1,000+ committed artists around the world for less than $1, £ or € a day: https://professionalartist.com/joinFree Letter:Join 50,000+ artists getting Free advice & inspiration every week:https://professionalartist.com/podcast/#join-free-artist-letterInstagram: https://www.instagram.com/professionalartistacceleratorReady to take the next step in your art career?We are hosting a free 4-Day Challenge online to help artists like you get back on track.Whether that’s making your next art show your best ever, designing a paid art workshop that is uniquely yours, or getting your artwork into the next right-fit gallery……this live, virtual, and interactive challenge will help get you get unstuck.Register to get a free pass here: https://professionalartist.com/freeIf you enjoyed this episode, please like and subscribe, share it with another artist and leave us a review/comment. We read every single one.
- Aug 18, 202627 min
Artist Burnout: What It Really Feels Like (And How to Recover)
Free 4-Day Challenge for artists: https://professionalartist.com/freeJoin us live and online to make your next art show your best, design a paid workshop that's yours alone, or land your work in the right gallery. Register free.---How do you build a sustainable art career without burning yourself out in the process?In this episode of The Professional Artist Podcast, contemporary painter Maria Roza is featured by the Professional Artist Association (https://professionalartist.com/join), the world's fastest-growing global community for committed fine artists.Based in Turkey, Maria creates figurative work exploring the relationship between humans, nature and our own self-identity.Since completing her master's degree in painting, she has presented three solo shows and exhibited across Europe and the Middle East.In this episode, Maria shares what artist burnout actually feels like, the habits helping her recover and build a healthier relationship with her work, and why taking a break can be difficult when your identity and career are tied to creating. She also challenges the idea that artists should wait to be discovered and explains why creating your own opportunities matters.“You feel like your body is burning as well, but mentally you feel like you're draining out.”— Maria Roza Timestamps:00:00 Introduction01:38 Red and Turquoise on The Rails05:34 Finding Your Voice Through Solitude09:02 What Artist Burnout Actually Feels Like12:32 How Self-Compassion and Small Sketches Began the Recovery16:46 Paralell Aggression 19:46 The Discovery Myth: Taking Charge of Your Own Career24:06 The Trade25:26 Final adviceConnect with MariaWebsite: https://www.mariaroza.com/Instagram: https://www.instagram.com/artmariaroza/Learn more about The Professional Artist Association:Mentoring:Apply to join 99 artists for unlimited 1:1 Coaching & Mentoring to grow your art income:https://professionalartist.com/applyMembership:Join 1,000+ committed artists around the world for less than $1, £ or € a day: https://professionalartist.com/joinFree Letter:Join 50,000+ artists getting Free advice & inspiration every week:https://professionalartist.com/podcast/#join-free-artist-letterInstagram: https://www.instagram.com/professionalartistacceleratorReady to take the next step in your art career?We are hosting a free 4-Day Challenge online to help artists like you get back on track.Whether that’s making your next art show your best ever, designing a paid art workshop that is uniquely yours, or getting your artwork into the next right-fit gallery……this live, virtual, and interactive challenge will help get you get unstuck.Register to get a free pass here: https://professionalartist.com/freeIf you enjoyed this episode, please like and subscribe, share it with another artist and leave us a review/comment. We read every single one.
- Aug 11, 202625 min
How Artists Build a Career in Public Art (What Nobody Tells You)
Free 4-Day Challenge for artists: https://professionalartist.com/freeJoin us live and online to make your next art show your best, design a paid workshop that's yours alone, or land your work in the right gallery. Register free.---What does it really take to build a career in monumental public art?In this episode of *The Professional Artist Podcast*, sculptor Heath Satow is featured by the Professional Artist Association (https://professionalartist.com/join), the world's fastest-growing global community for committed fine artists.Heath has spent 35 years building a career in large-scale public art, with permanent installations at the Denver Zoo, Raleigh-Durham International Airport, and the 9/11 Memorial. Along the way, he has learned that the finished sculpture is only one part of the job.In this episode, Heath breaks down how artists get their first public art commissions, the financial risks behind large-scale projects, and why experience has led him to turn down opportunities that don't respect an artist's time and expertise.This deep dive offers a practical look behind the scenes of public art… and what artists need to understand before pursuing large-scale commissions.“It was just a thought, and now it's this amazing thing out in the world and that's addictive.”— Heath SatowTimestamps:00:00 Introduction01:38 The Seed 04:09 Starting Out: Railings, Festivals, and Building a Portfolio06:48 Why Scale Becomes Addictive08:44 Transition: The Accidental Discovery of Mirror Polish Stainless11:07 How to Apply for Public Art Commissions15:10 Handling Rejection in a Competitive Field16:09 The Financial Risk Hidden in Every Commission18:08 Cor23:29 Final AdviceConnect with HeathWebsite: https://www.publicsculpture.com/Instagram: https://www.instagram.com/publicsculpture/Learn more about The Professional Artist Association:Mentoring:Apply to join 99 artists for unlimited 1:1 Coaching & Mentoring to grow your art income:https://professionalartist.com/applyMembership:Join 1,000+ committed artists around the world for less than $1, £ or € a day: https://professionalartist.com/joinFree Letter:Join 50,000+ artists getting Free advice & inspiration every week:https://professionalartist.com/podcast/#join-free-artist-letterInstagram: https://www.instagram.com/professionalartistacceleratorReady to take the next step in your art career?We are hosting a free 4-Day Challenge online to help artists like you get back on track.Whether that’s making your next art show your best ever, designing a paid art workshop that is uniquely yours, or getting your artwork into the next right-fit gallery……this live, virtual, and interactive challenge will help get you get unstuck.Register to get a free pass here: https://professionalartist.com/freeIf you enjoyed this episode, please like and subscribe, share it with another artist and leave us a review/comment. We read every single one.
- Aug 4, 202624 min
Inside My $120K Art Business
Free 4-Day Challenge for artists: https://professionalartist.com/freeJoin us live and online to make your next art show your best, design a paid workshop that's yours alone, or land your work in the right gallery. Register free.---In this episode of The Professional Artist Podcast, illustrator, painter, and educator Francis Vallejo is featured by the Professional Artist Association (https://professionalartist.com/join), the world's fastest-growing global community for committed fine artists.Francis is an award-winning artist and Associate Professor of Illustration at the College for Creative Studies.Over the past two decades, he has built a six-figure creative business by combining multiple income streams, including original artwork, teaching, illustration, commissions, and publishing.In this episode, Francis shares exactly how he built a business generating more than $120,000 per year, why so many talented artists struggle to reach that level, and the mindset shift that transformed the way he approached his career.He also explains why artists should value their expertise like any other specialized profession and how diversifying income can create long-term stability."Art, in my opinion, can be an extremely profitable pursuit.”— Francis VallejoTimestamps:00:00 Introduction01:38 A Pivotal Illustration Project03:53 The Entrepreneurial Mindset and Building Momentum05:42 From Broke in His 20s to Six Figures: The Income Breakdown10:54 The Alaska Residency and the Accidental Printmaking Discovery15:08 Why Talented Artists Stay Stuck : The Mindset Shift17:20 Talking About Your Work as a Problem You Solve18:43 Finding Community21:28 Final AdviceConnect with FrancisWebsite: https://www.francisvallejo.com/Instagram: https://www.instagram.com/francisvallejoart/Learn more about The Professional Artist Association:Mentoring:Apply to join 99 artists for unlimited 1:1 Coaching & Mentoring to grow your art income:https://professionalartist.com/applyMembership:Join 1,000+ committed artists around the world for less than $1, £ or € a day: https://professionalartist.com/joinFree Letter:Join 50,000+ artists getting Free advice & inspiration every week:https://professionalartist.com/podcast/#join-free-artist-letterInstagram: https://www.instagram.com/professionalartistacceleratorReady to take the next step in your art career?We are hosting a free 4-Day Challenge online to help artists like you get back on track.Whether that’s making your next art show your best ever, designing a paid art workshop that is uniquely yours, or getting your artwork into the next right-fit gallery……this live, virtual, and interactive challenge will help get you get unstuck.Register to get a free pass here: https://professionalartist.com/free
- Jul 28, 202620 min
How Artists Get High-Paying Interior Design Commissions
Free 4-Day Challenge for artists: https://professionalartist.com/freeJoin us live and online to make your next art show your best, design a paid workshop that's yours alone, or land your work in the right gallery. Register free.---What does it actually take to build a career creating high-paying commissions for interior designers?In this episode of The Professional Artist Podcast, abstract painter Lara Scolari is featured by the Professional Artist Association (https://professionalartist.com/join), the world's fastest-growing global community for committed fine artists.Lara is an Australian abstract artist whose nature-inspired paintings are collected internationally across Australia, Asia, Europe, and the United States.Alongside her exhibition career, she has built a thriving commission business working with leading interior designers and has expanded her practice through licensing partnerships, including luxury rug collections.In this episode, Lara explains how artists can build relationships with interior designers, what a professional commission process looks like from inquiry to installation, and why preparation, consistency, and a polished presentation matter more than waiting for the perfect opportunity." You've gotta put yourself out there. You've gotta back yourself. You have to take the risk that may not end in anything.”— Lara ScolariTimestamps:00:00 Introduction01:38 Yellow Water Cruising05:00 Translating Paintings into Rugs and Licensing07:40 Building an International Exhibition Career10:16 Wendy's Bolt 10:48 How Greg Natale Walked Through the Door13:40 The Interior Designer Commission Process16:09 Where Designers Discover New Artists17:48 Snorkeling With Matisse18:55 Final adviceConnect with LaraWebsite: https://larascolari.com/Instagram: https://www.instagram.com/larascolari/Learn more about The Professional Artist Association:Mentoring:Apply to join 99 artists for unlimited 1:1 Coaching & Mentoring to grow your art income:https://professionalartist.com/applyMembership:Join 1,000+ committed artists around the world for less than $1, £ or € a day: https://professionalartist.com/joinFree Letter:Join 50,000+ artists getting Free advice & inspiration every week:https://professionalartist.com/podcast/#join-free-artist-letterInstagram: https://www.instagram.com/professionalartistacceleratorReady to take the next step in your art career?We are hosting a free 4-Day Challenge online to help artists like you get back on track.Whether that’s making your next art show your best ever, designing a paid art workshop that is uniquely yours, or getting your artwork into the next right-fit gallery……this live, virtual, and interactive challenge will help get you get unstuck.Register to get a free pass here: https://professionalartist.com/freeIf you enjoyed this episode, please like and subscribe, share it with another artist and leave us a review/comment. We read every single one.
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About The Professional Artist Podcast: Art Business Transformations
If you want to make it in the art world, talent is key - but so is mastering the business side. The Professional Artist Podcast is where fine artists and commerce meet. Co-hosts Miguel L. Mayher and Cristina Demiany guide visual artists through an audio gallery, exploring how to show and sell your art, land commissions, apply for artist grants, license your art, and much more. Miguel L. Mayher is the Director of Education at the Professional Artist Association. Previously, he worked with Google Arts & Culture, striking partnerships with national museums. He is also a Global Economic Symposium Young Fellow and a One Young World Ambassador. Cristina Demiany is a Senior Art Business Coach at the Professional Artist Association. She formerly served as Senior Program Manager at Sotheby’s Institute of Art and as Executive Director of the National Children’s Chorus. The Professional Artist Association is a global organization dedicated to prov
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