The Product Experience

How to connect vision, strategy, and execution - Martin Eriksson (Author, The Decision Stack)

April 22, 2026·45 min
Episode Description from the Publisher

Martin Eriksson is a Product Leader, Co-founder of Mind the Product and ProductTank, and Author. His new book, The Decision Stack, offers a mental model for connecting every layer of organisational strategy — from vision to the decisions teams make every single day. We discuss: — Why 95% of employees cannot name their organisation's strategy — and what that costs — The five questions every company must be able to answer, from vision to principles — Why strategy is the most commonly missing l...

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