The PR Week, 7.30.2026: Mike Rush, 360PR+

What area of marketing is best positioned to be in charge of affiliate marketing? Mike Rush, EVP and partner at 360PR+, makes the case that it’s PR on the latest edition of The PR Week.  Rush also talks about the Boston PR market and what it’s like having a lettuce client in the current news cycle. Plus the biggest marketing and communications news of the week, such as PRWeek’s Power List 2026, Wendy’s decision to hire a new PR AOR for the first time in more than 30 years, a new chief communications officer at Skims and a look inside the New York Liberty’s PR playbook. PRWeek.comTheme music provided by TRIPLE SCOOP MUSICJaymes - First One Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.