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The PR Week: Daily Summaries Delivered
by Steve Barrett, PRWeek
PRWeek's regular weekly roundup of everything that matters in the worlds of PR and communications.
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- Yesterday33 min
The PR Week, 7.30.2026: Mike Rush, 360PR+
What area of marketing is best positioned to be in charge of affiliate marketing? Mike Rush, EVP and partner at 360PR+, makes the case that it’s PR on the latest edition of The PR Week. Rush also talks about the Boston PR market and what it’s like having a lettuce client in the current news cycle. Plus the biggest marketing and communications news of the week, such as PRWeek’s Power List 2026, Wendy’s decision to hire a new PR AOR for the first time in more than 30 years, a new chief communications officer at Skims and a look inside the New York Liberty’s PR playbook. PRWeek.comTheme music provided by TRIPLE SCOOP MUSICJaymes - First One Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
- 1 weeks ago38 min
The PR Week: 7.23.2026 - Taj Reid, Burson
In beautiful Cannes, France, one of the most interesting places during the Cannes Lions International Festival of Creativity is actually a basement — because that’s where the shortlisted campaign case studies are. The latest guest on The PR Week, Taj Reid, global chief creative officer at Burson, talks about that and much more, including how Burson and VML won the PR Lions Grand Prix for their work for client KitKat. Reid also chats about unconventional paths into the industry, AI’s impact on creativity and inspirational work. Plus, PRWeek’s Carina Cole talks about winners and losers from the World Cup — that’s to say brand winners and losers — and effective tournament marketing by players, countries and fans. PRWeek.comTheme music provided by TRIPLE SCOOP MUSICJaymes - First One Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
- 2 weeks ago18 min
The PR Week: 7.16.2026 - Jennifer Risi, The Sway Effect
The latest edition of The PR Week features Jennifer Risi, founder and president of The Sway Effect. Risi founded The Sway Effect, a New York-headquartered global marketing and communications agency, exactly seven years ago on July 16. In 2025, The Sway Effect reported revenue of $4.9 million, up 11% from the same period a year prior, according to PRWeek’s latest Agency Business Report. Risi discusses what her firm has been up to, what she attributes its success to and highlights some client campaigns. She also talks about her takeaways from this year’s Cannes Lions International Festival of Creativity. Plus, PRWeek news editor Diana Bradley reviews the biggest PR and communications news of the week with newly promoted senior reporter Julia Walker, including how brands are cracking jokes amid the cyclospora outbreak; the FDA taking steps to make good on its threat to remove the adequate provision rule for pharma DTC ads; Praytell’s expansion into the Asian market; and people moves atSeatGeek, Etsy, Whoop and Unilever. PRWeek.comTheme music provided by TRIPLE SCOOP MUSICJaymes - First One Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
- 3 weeks ago30 min
The PR Week, 7.9.2026: Kevin Dulaney, SourceCode Communications
The latest edition of The PR Week features Kevin Dulaney, EVP of innovation and integrated marketing at SourceCode Communications and a top agency strategist on AI. He talks all about AI — from where it’s most useful for agencies and their clients to where it’s overhyped — and discusses what he thinks is coming next. Plus, the biggest PR and communications news of the week with PRWeek news editor Diana Bradley, including top World Cup campaigns, brands’ reaction to Taylor Swift’s wedding and major executive moves at Ogilvy, Onclusive and Nvidia. PRWeek.comTheme music provided by TRIPLE SCOOP MUSICJaymes - First One Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
- 4 weeks ago41 min
The PR Week: 7.2.2026 - Joe Paluska, Commonwealth Fusion Systems
The latest guest on The PR Week is helping explain fusion to the world and why it might soon be a part of people’s everyday lives. Joe Paluska is chief marketing officer of Commonwealth Fusion Systems, which spun out of the Massachusetts Institute of Technology and is now the world’s largest fusion company. He talks about making a complicated technology understandable to the public and explains how his company works with influencers and content creators. Plus, PRWeek associate news editor Jess Ruderman interviews Frank Washkuch about the Cannes Lions International Festival of Creativity and main takeaways from the event. PRWeek.comTheme music provided by TRIPLE SCOOP MUSICJaymes - First One Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
- Jun 30, 202616 min
Influence takes center stage, a podcast sponsored by Omnicom Public Relations
“PR is no longer that last mile. We’re the starting point in many initiatives.” Chris Foster, CEO of Omnicom Public Relations (OPR), spoke those words as he sat down with PRWeek in Cannes. This was evident in the many PR-led Cannes Lions award victories. It was equally apparent as Foster discussed his main takeaways from his time on the Croisette. These included a notable shift from ad influence to earned influence and the prevalence of reputation in conversations on the ground. Foster's all-encompassing chat with PRWeek executive editor Frank Washkuch also covered AI and the early days of OPR post-Omnicom-IPG merger. A must-listen. PRWeek.comTheme music provided by TRIPLE SCOOP MUSICJaymes - First One Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
- Jun 29, 202611 min
From side hustle to system: What the creator economy's maturation means for brands, a podcast sponsored by Hunter
Influencer marketing has officially grown up. What was once a fragmented landscape of one-off deals and experimental budgets has evolved into a sophisticated marketing channel defined by rising creator compensation, faster execution cycles and stronger long-term partnerships. Monica Caponigro, MD at Bobbie and co-author of a new study analyzing six years of creator partnership data, discusses the signals behind the creator economy's maturation and what they reveal about the future of brand-creator relationships. She'll explore why operational excellence is becoming the new competitive advantage, how marketers should rethink creator selection beyond follower count and why the brands winning today are treating creator marketing less like a campaign and more like a business system. PRWeek.comTheme music provided by TRIPLE SCOOP MUSICJaymes - First One Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
- Jun 25, 202626 min
The Ripple effect: From story to movement, a podcast sponsored by Chandler Chicco Agency
When one person shares their experience living with a condition, something powerful happens. Empathy spreads, understanding grows and change follows. Motivated by this belief, Chandler Chicco Agency created Ripple, which closes the gap between brands and the real patients they serve. The story behind this revolutionary offering, the incredible results already achieved and the lessons brands in every sector can learn are front and center during this podcast featuring Anna Khersonsky, managing director at Chandler Chicco Agency (CCA), Kerry O’Keefe, patient engagement lead for Ripple at CCA, and rare disease advocate James Ian. PRWeek.comTheme music provided by TRIPLE SCOOP MUSICJaymes - First One Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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