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- Dec 16, 202512 min
Why Most People Are Scrolling past Your TikToks (and How Make Them Stay and Watch)
In this episode, Louie breaks down the ONE reason TikTok is capping your views – and provides many tips and tricks to help you to break that cycle. He shares what is really going on under the hood and how to leverage the most Important metric TikTok´s provides you with to solve the problem - it’s probably not the metric you’ve been obsessing over. He walks you through practical tips and tricks that will boost watch time and re‑watchability. Including, using irresistible hooks, pattern interrupts, looping videos and simple editing tweaks. You’ll learn exactly how to change your content to smash through the TikTok views ceiling. Want to get into podcasting but need a little push? Join our 3-day Podcasting event in Peterborough! – Get in touch for details! Use email: podcast@disruptivemedia.co.uk Episode Takeaways It is only natural for you to focus in on how many likes, comments and shares you have. Unfortunately, those are not the metrics TikTok cares about the most. Louie shares the exact metric you do need to be paying attention to. Learning how to craft scroll-stopping openings using hooks and pattern interrupts so that viewers pause instead of swiping past, is essential for giving TikTok what it rewards the most. Teach yourself to craft tight, concise videos. Louie shares his favourite content looping tricks that quietly nudge viewers into watching your videos more than once. Tricks that Louie knows from his years of experience are incredibly powerful. Find out how editing tweaks that even a beginner can easily master can make your videos feel more dynamic, polished, and bingeable. Use replies, trends, and smart off-podcast content to turn casual viewers into part of your regular audience and online community. Louie explains how. BEST MOMENTS “Keep things concise, keep things short and keep things bite sized, so that you can hit that completion rate easier.” “This will give you an over 100% watch time, which is fantastic, and will boost your chances in the algorithm.” “If you've recorded something and it's very plain Jane and you just upload it without any kind of pzazz, it might not do very well. You need to create intrigue.” "Get more engagement using your face and eyes as well. People are naturally drawn to humans." EPISODE RESOURCES RSPB TikTok - https://www.tiktok.com/@rspb VALUABLE RESOURCES Website - https://disruptivemedia.co.uk Want to get into podcasting but need a little push? Join our 3-day Podcasting event in Peterborough! – Get in touch for details. Use email: podcast@disruptivemedia.co.uk ABOUT THE HOST Louie Rider https://www.linkedin.com/in/louie-rider1403 CONNECT & CONTACT Instagram - https://www.instagram.com/disruptivemedia LinkedIn - https://www.linkedin.com/company/disruptive-media-uk YouTube - https://www.youtube.com/@disruptivemediauk Email: Podcast@disruptivemedia.co.uk Learn more about your ad choices. Visit megaphone.fm/adchoices
- Dec 9, 202514 min
The HIDDEN Metric Killing Your TikTok Views
Do your TikTok videos tend to get stuck at a certain number of views? Today, we're going to look at the statistics and the back end of TikTok to see how to master the algorithm, take control and get the views that you truly, truly deserve. This is the first of two episodes on TikTok. Louie looks at the statistics, the back end, and analyses everything TikTok is telling you about your video. Then, explains how to apply that information to the content that you create, so you can hack the algorithm and get out in front of everyone. Let's get into it. Want to get into podcasting but need a little push? Join our 3-day Podcasting event in Peterborough! – Get in touch for details! Use email: podcast@disruptivemedia.co.uk Episode Takeaways TikTok isn’t “shadow banning” you: it’s testing you - Your video gets sent to a small sample first; if the metrics don’t impress, TikTok simply doesn’t push it further. Often, that is what is behind your views stalling. New vs returning viewers really matters: You want a healthy mix of new people discovering you as well as familiar faces coming back for more. Play time and % watched are the real gatekeepers: If people don’t stick around, your TikTok reach will stall. Aim for 80%+ completion. To achieve this, publish short, tight videos that people can easily accidentally loop. Your analytics are a goldmine, not a graveyard: Don’t just peek at the numbers - put them to use. Learn who’s watching, where they come from, where they go next, and tweak your content accordingly. Louie explains how. BEST MOMENTS “There's a whole world of statistics waiting for you to deep dive into that can unlock secret, hidden things about your content.” “TikTok does not limit the amount of viewers that you go out to based on your followers …. TikTok doesn´t treat you unfairly if you don´t have a lot of followers.” “Remember, the point of looking at all these statistics is to then grow and evolve and change what you're doing.” "What we're going to talk about in the next episode is what we can do to really harness that watch time and create something that people want to stick around for until the end. " VALUABLE RESOURCES Website - https://disruptivemedia.co.uk Want to get into podcasting but need a little push? Join our 3-day Podcasting event in Peterborough! – Get in touch for details. Use email: podcast@disruptivemedia.co.uk ABOUT THE HOST Louie Rider https://www.linkedin.com/in/louie-rider1403 CONNECT & CONTACT Instagram - https://www.instagram.com/disruptivemedia LinkedIn - https://www.linkedin.com/company/disruptive-media-uk YouTube - https://www.youtube.com/@disruptivemediauk Email: Podcast@disruptivemedia.co.uk Learn more about your ad choices. Visit megaphone.fm/adchoices
- Dec 2, 202516 min
How to Add Sponsors to Your Podcast (Without Killing Retention)
So, you're looking for a sponsor, or you've got one, and you don't know what to do next. How can you incorporate sponsorship into your YouTube videos to make sure that you are representing them well enough and that you're cutting a good enough deal so that they can be on your platform? Well, look no further… Today, Louie shows you all the tips and tricks that you can deploy to make sure that you are baking sponsorship in well enough into your show to get a deal in the first place or to do them justice. Want to get into podcasting but need a little push? Join our 3-day Podcasting event in Peterborough! – Get in touch for details! Use email: podcast@disruptivemedia.co.uk Episode Takeaways Choose sponsors that align with your podcast’s audience and values. Create partnerships that resonate authentically with your listeners. Use logos, links, banners, and pop-ups in your episodes and descriptions to drive awareness without disrupting your content. Louie shares how. Strategically position sponsor messages and dedicated segments at moments of peak listener attention to maximize impact and the value you provide for sponsors. Share your audience analytics and total platform reach to demonstrate value to potential sponsors. For podcast only platforms, use dynamic ad insertion. BEST MOMENTS “Make it so that your promotion and your sales pitch to the audience doesn't come across as too forced or too contradicting to your podcasts vibe.” “Harness pop ups… the movement the it coming up will draw their attention, and people will see it a little bit clearer.” "Remember, this is your platform. You own it. It's your show. " “Think about that, the timeline and where the advert is. It has more value depending on where it goes.” EPISODE RESOURCES Previous episode on sponsorship - https://podcasts.apple.com/lb/podcast/the-secret-to-landing-your-first-sponsor/id1592722911?i=1000738203125 Analytics and demographics episode - https://podcasts.apple.com/lb/podcast/the-secrets-to-youtube-growth-ctr-retention/id1592722911?i=1000735125063 VALUABLE RESOURCES Website - https://disruptivemedia.co.uk Want to get into podcasting but need a little push? Join our 3-day Podcasting event in Peterborough! – Get in touch for details. Use email: podcast@disruptivemedia.co.uk ABOUT THE HOST Louie Rider https://www.linkedin.com/in/louie-rider1403/ CONNECT & CONTACT Instagram - https://www.instagram.com/disruptivemedia LinkedIn - https://www.linkedin.com/company/disruptive-media-uk YouTube - https://www.youtube.com/@disruptivemediauk Email: Podcast@disruptivemedia.co.uk Learn more about your ad choices. Visit megaphone.fm/adchoices
- Nov 25, 202515 min
The Secret to Landing Your First Sponsor
So, you've grown your YouTube channel, or you're just beginning, but you're already thinking about sponsorships. Who is likely to sponsor your channel, and how do we prove to them that you are worth sponsoring? Louie explains how to leverage your analytics, tweak your content, identify the brands who will like your channel and create a standout pitch they won´t be able to resist. Tune in to quickly learn how to turn your podcast content and analytics into a magnet for sponsorship. Want to get into podcasting but need a little push? Join our 3-day Podcasting event in Peterborough! – Get in touch for details! Use email: podcast@disruptivemedia.co.uk Episode Takeaways To showcase the true reach of your podcast to sponsors - combine views, subscribers, for all of your content, including your shorts, across every platform. Deep dive into your audience analytics, including age, gender, and location. This will enable you to identify the brands that fit in with those demographics. Use your audience’s interests and demographics to guide the content you create, particularly your subscribers. At the same time, work to align your content with the sponsors your audience is likely to attract. Build yourself a standout “one-sheet” and pitch with confidence. Know your numbers and make your podcast impossible to ignore. Sponsors want to know where they fit in – so show them. BEST MOMENTS “Through all of these analytics, these top-level ones, you need to assess what kind of content is doing well.” “Smush it all together into one massive number that looks great for your sponsors.” “Creating this one-sheet that boasts about your best figures .. it's a great way to attract sponsors to you.” "Impressions, that can be a really big number that shows, “Hey, I get exposure. Your brand could be exposed to so many people.”" EPISODE RESOURCES YouTube analytics episode - https://podcasts.apple.com/us/podcast/the-secrets-to-youtube-growth-ctr-retention/id1592722911?i=1000735125063 Retention episode - https://podcasts.apple.com/es/podcast/the-secrets-to-youtube-growth-ctr-retention/id1592722911?i=1000735125063 One Sheet templates - https://www.canva.com/templates/s/one-page VALUABLE RESOURCES Website - https://disruptivemedia.co.uk Want to get into podcasting but need a little push? Join our 3-day Podcasting event in Peterborough! – Get in touch for details. Use email: podcast@disruptivemedia.co.uk ABOUT THE HOST Louie Rider https://www.linkedin.com/in/louie-rider1403 CONNECT & CONTACT Instagram - https://www.instagram.com/disruptivemedia LinkedIn - https://www.linkedin.com/company/disruptive-media-uk YouTube - https://www.youtube.com/@disruptivemediauk Email: Podcast@disruptivemedia.co.uk Learn more about your ad choices. Visit megaphone.fm/adchoices
- Nov 11, 202517 min
Spotify x Netflix: The Future of Podcasting Has Just Changed
Spotify is pairing with Netflix in 2026 as a brand-new podcasting distribution platform. What does that mean for creators like us? And does it spark the end of all things podcast, or is this actually an exciting new venture that we could eventually tap into? Louie takes a look. Want to get into podcasting but need a little push? Join our 3-day Podcasting event in Peterborough! – Get in touch for details! Use email: podcast@disruptivemedia.co.uk Episode Takeaways In 2026, a selection of Spotify Studios and The Ringer video podcasts are coming to Netflix. At first, for USA subscribers. Initially, only shows that are already growing on Spotify and a curated set of The Ringer podcasts will get a bigger stage via Netflix. It's unlikely that small indie podcasts will join them, but a show that grows might. Most people consume their podcasts on the go, rather than sitting on the sofa, so their switching to consuming via Netflix is far from a sure thing. The podcast game is changing - stay flexible and keep an eye out for new opportunities. Work out if it is for you, add your content and carefully monitor how many extra views you get compared to the extra time spent. BEST MOMENTS “It will give more fans more ways to connect with the stories and voices they love.” “Being uploaded to Netflix, it lends itself to your content being more dynamic, more creative, more long form.” “It's yet to be seen whether this will limit creativity and distribution or properly enhance it. “ “ As you know, as part of the agency, we're always looking at new distribution platforms.” EPISODE RESOURCES https://newsroom.spotify.com/2025-10-14/netflix-partnership-the-ringer-spotify-studios-video-podcasts VALUABLE RESOURCES Website - https://disruptivemedia.co.uk Want to get into podcasting but need a little push? Join our 3-day Podcasting event in Peterborough! – Get in touch for details. Use email: podcast@disruptivemedia.co.uk ABOUT THE HOST Louie Rider https://www.linkedin.com/in/louie-rider1403 CONNECT & CONTACT Instagram - https://www.instagram.com/disruptivemedia LinkedIn - https://www.linkedin.com/company/disruptive-media-uk YouTube - https://www.youtube.com/@disruptivemediauk Email: Podcast@disruptivemedia.co.uk Learn more about your ad choices. Visit megaphone.fm/adchoices
- Nov 4, 202518 min
The Secrets to YouTube Growth: CTR, Retention & Impressions Explained
Today, Louie is talking about YouTube Analytics. YouTube provides a lot of different tools and abilities to dissect every element of your views, watch time, audience, all of that jazz, but what does it actually mean? And what can you do to improve upon these things? Louie is here today to make sure you don´t get lost in the weeds to break down the key metrics that you can use to define and ensure your success on YouTube. As well as some tips and tricks to help you to improve fast. Want to get into podcasting but need a little push? Join our 3-day Podcasting event in Peterborough! – Get in touch for details! Use email: podcast@disruptivemedia.co.uk Episode Takeaways The way YouTube reports views and engaged views differs between long and short form content. Understanding the difference is important if you want to interpret this data correctly. Louie tells you all you need to know. Track watch time and retention for each video you produce, and you can use that information, alongside what viewers say in the comments, to inform what kind of content you make in the future. YouTube SEO matters. Louie explains how to optimise your titles, thumbnails and descriptions. In particular, how to make them keyword rich so you rank well. Use YouTube´s A/B testing to help you to get your SEO right and boost your chances of people clicking on your content. Engage with your audience, encourage comments, connect with subscribers, and let their feedback help shape your video topics and style. BEST MOMENTS “Think about the first 30 seconds and how you're going to keep people hooked.” “If you’ve got a call to action, that's five minutes into the video, 10 minutes into the video, a lot of people won't get there.” “Try something new and see if it sticks. Honestly, no one's going to remember it if it's rubbish.” VALUABLE RESOURCES Website - https://disruptivemedia.co.uk Want to get into podcasting but need a little push? Join our 3-day Podcasting event in Peterborough! – Get in touch for details. Use email: podcast@disruptivemedia.co.uk ABOUT THE HOST Louie Rider https://www.linkedin.com/in/louie-rider1403/ CONNECT & CONTACT Instagram - https://www.instagram.com/disruptivemedia LinkedIn - https://www.linkedin.com/company/disruptive-media-uk YouTube - https://www.youtube.com/@disruptivemediauk Email: Podcast@disruptivemedia.co.uk Learn more about your ad choices. Visit megaphone.fm/adchoices
- Oct 28, 202514 min
How to Get Your Podcast Monetised (Even With a Small Audience)
Did you know that you don't need 1000s of views to monetise and make money from your podcast? In this episode, Louie looks at the seven main ways that you can monetise your podcast. Methods he 100% knows work because his podcast clients are currently using them. Surprisingly, one of the methods Louie shares can be used to monetise your podcast before you have even published your first podcast. Want to get into podcasting but need a little push? Join our 3-day Podcasting event in Peterborough! – Get in touch for details! Use email: podcast@disruptivemedia.co.uk Episode Takeaways There is no easy, short way to get monetisation, it will involve talking to people, reaching out to people, and putting the effort into making high quality content. It is possible to monetise a podcast before you publish your first episode. Some podcast and video platforms pay you for ad insertion, subscribers, views and more. Louie highlights the best. Publish widely and repurpose your content to increase the number of revenue streams you have. Earn from your listeners when they buy your coaching, courses, via contributions, merch or affiliate payouts. Regularly review where you are at and add new monetisation methods as you go. BEST MOMENTS “There are some methods that you can do right now today, even before you've pressed record.” “Lots of brands offer affiliate links that you can add into your show notes or in the description or in the video itself.” “No matter which way you spin it, monetisation is a process that takes lots of effort and time on your part.” EPISODE RESOURCES How to repurpose your content - https://podcasts.apple.com/es/podcast/the-easiest-way-to-10x-your-content-without-re-recording/id1592722911?i=1000729186762 VALUABLE RESOURCES Website - https://disruptivemedia.co.uk Want to get into podcasting but need a little push? Join our 3-day Podcasting event in Peterborough! – Get in touch for details. Use email: podcast@disruptivemedia.co.uk ABOUT THE HOST Louie Rider https://www.linkedin.com/in/louie-rider1403 CONNECT & CONTACT Instagram - https://www.instagram.com/disruptivemedia LinkedIn - https://www.linkedin.com/company/disruptive-media-uk YouTube - https://www.youtube.com/@disruptivemediauk Email: Podcast@disruptivemedia.co.uk Learn more about your ad choices. Visit megaphone.fm/adchoices
- Oct 20, 202515 min
Why Most Podcasters Will Eventually Give Up (and How to Stop it)
Did you know that most podcasters don't actually get past episode 10? In this episode of The podcasters podcast, Louie talks about why most people give up before they've even started. He breaks down the real reasons behind this and explains how to make sure you avoid the same fate.Louie shares how to set realistic expectations, stay consistent, beat burnout, and keep your content fresh and engaging. Whether you’re just starting out or looking to level up, this episode gives you the tools and motivation you need to keep going and succeed.Want to get into podcasting but need a little push? Join our 3-day Podcasting event in Peterborough! – Get in touch for details! Use email: podcast@disruptivemedia.co.ukEpisode Takeaways Set realistic goals and just keep going. Be consistent. Growing a loyal podcast audience that keeps you at the top of the charts takes time. Batch record your episodes. It is more efficient and ensures you have a bank of recordings to fall back on. Don´t underestimate the work involved. Editing, marketing, socials and dealing with sponsors is time consuming. Hiring help ensures everything always gets done to a high standard and makes it much easier to be consistent. Regularly review how your podcast is performing and don´t be afraid to make changes and try new things to keep things fresh and attract a bigger audience. BEST MOMENTS“Podcasting is a slow burn.”“Set realistic goals and just keep going.”"Another way to avoid burnout is to outsource your content."“When people join the agency, we try and get them to number one in the charts and with a lot of our podcasts, we manage to do that.”“Do not be afraid to just completely tear it apart, start again, regenerate yourself into something new … you’re giving yourself another shot at what people might be interested in.”EPISODE RESOURCESThe Easiest Way to 10x Your Content (Without Re-recording).Here's an Apple link to it: https://podcasts.apple.com/gb/podcast/the-easiest-way-to-10x-your-content-without-re-recording/id1592722911?i=1000729186762VALUABLE RESOURCESWebsite - https://disruptivemedia.co.ukWant to get into podcasting but need a little push? Join our 3-day Podcasting event in Peterborough! – Get in touch for details. Use email: podcast@disruptivemedia.co.ukABOUT THE HOSTLouie Riderhttps://www.linkedin.com/in/louie-rider1403/CONNECT & CONTACTInstagram - https://www.instagram.com/disruptivemediaLinkedIn - https://www.linkedin.com/company/disruptive-media-ukYouTube - https://www.youtube.com/@disruptivemediaukEmail: Podcast@disruptivemedia.co.uk Learn more about your ad choices. Visit megaphone.fm/adchoices
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About The Podcasters Podcast
The Podcasters Podcast is your go-to resource for turning your podcast into a powerful platform for influence and income. Brought to you by Disruptive Media – one of the UK’s leading podcast production agencies – each episode delivers practical insights, proven strategies, and up-to-date industry knowledge for creators at every stage. Whether you're just starting out or looking to scale, you’ll find step-by-step guidance on launching, growing, and monetising your show through sponsorships, premium content, and digital products.Expect short, actionable how-to episodes, expert interviews with top creators, and deep dives into personal branding, audience growth, and content strategy – all designed to help you turn your passion into profit. Hosted by Industry Professionals and backed by the production expertise of Disruptive Media, this podcast is here to help creators build impactful, income-generating podcasts that stand out in a noisy world.
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