Free Daily Podcast Summary
The Pet Photographers' Journal: Daily Summaries Delivered
by Ina J Photography
Welcome to The Pet Photographers' Journal, a practical and unfiltered podcast for talented pet photographers ready to build a business with more purpose, passion, and profitability.I’m Ina J, a pet photographer who turned my side hustle into my full-time career. In this podcast, I share exactly what I’ve learned and actually applied in my own business. We talk about pricing, mindset, marketing, client experience, and sales, without feeling pushy.Some lessons I picked up from others but I always tweak things to work for me and I’ll tell you how you can too. I overshare sometimes but in the best way possible because I believe in learning from real-life experiences not just theory.Whether you’re just starting or scaling to five-figure sales this show is your behind-the-scenes guide to pet photography business success.
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- Yesterday1h 1m
Meta Ads for Pet Photographers: What Actually Converts, with Monica Koudsy
Meta Ads for Pet Photographers: What Actually Converts, with Monica KoudsyIn February, Ina spent $688.80 on a Meta ads competition for National Love Your Pet Day. It brought in 191 leads and 13 bookings. That's a 6.8% conversion rate, which sounds low until you see the sales: a total of $35,326. Before that, she tried Google Ads for about three months, spent two to three thousand dollars, and got zero bookings.In this episode, Ina sits down with Monica Koudsy, founder of Kurious Group, an agency that runs Meta ads for photography studios. Before the agency, Monica helped open a pet photography studio on Sydney's northern beaches and ran its booking calls and sales herself. They were buying about 750 leads a week, doing five sessions a day, with a $3,000 average sale and fully booked two months in advance. Together they go through Ina's live International Dog Day ad account: the offer, the settings, the lead form, and what happens after the lead comes in.Key takeaways:Your offer has to beat the next studio's ad. Monica says once someone clicks on an ad, the next seven to twelve ads they see are your competitors'. Studios copy each other from the Ads Library, so if a competitor's offer is better, they're likely to win that client. For the studios she works with, that usually means gifted artwork or a credit off.Turn off Advantage+ Audience, or your ads can end up interstate. Monica builds a campaign live to show where Meta hides the settings. With Advantage+ on, a Sydney campaign showed up to 20 million people, because the ads could run in Queensland and Perth. She turns off "reach more people likely to respond", clicks "further limit the reach of your ads" even though Meta promises a 9.7% lower cost if you leave it, sets her own age range, and excludes Audience Network, which she calls a complete waste of money.Put your budget where the bookings are coming from. Monica recommends setting the budget at the ad set level, not the campaign level. In Ina's account the lookalike audience was bringing in leads at $1.48, so she'd give it more budget and drop the spend on the other two. And if you need to pause, turn the ad off rather than dropping the budget, because dropping the budget alters its learning.Speed to lead is where bookings are won or lost. Monica contacts new leads within the first 24 hours, because the longer you leave it, the colder the lead gets. Her studios text during commute hours, when people start replying before 9am, aim for at least 10% to respond, and then ask when they can call. Her other tip: ask for a photo of their dog. "The moment you ask someone to send you a photo of their dog, they're your best friend."A cheaper session fee brings in more rubbish, not more leads. For Australian studios, Monica says $149 to $150 is enough skin in the game that people show up. She has seen good come out of $90, but she has also seen studios struggle to get good clients in at that price.Use video and statics, and don't over-edit. Monica says face-to-camera video is the most authentic thing you can make, so pick up the phone and record. She recommends the Edits app by Instagram, which has a teleprompter built in, and a good variety of static images alongside.Want to see the screen share? The video of this episode, with Monica walking through the Meta ad settings on screen, is inside the Consistent Bookings Mastermind.Join here → https://go.inajeducation.com/consistent-bookings-mastermindConnect with Monica:Website: https://www.kuriousgroup.comInstagram: @kuriousgroupResources mentioned:Edits by Instagram (free video app with a teleprompter)Meta Ads Library: https://www.facebook.com/ads/libraryWork with me in The Consistent Bookings MastermindThe Consistent Bookings Mastermind is currently open for enrolment. It's a group coaching container focused on implementation support to help you build your repeatable marketing system, with full support across pricing, sales and mindset.Apply here → The Consistent Bookings MastermindConsistent Bookings AuditIf you're getting inconsistent bookings and you don't know what's causing it, do the free consistent booking audit quiz to find out which gaps is costing you.Complete the audit here.Connect with InaInstagram: <a href="https://instagr
- 3 days ago58 min
How to Sell Pet Photography Without Feeling Salesy, with Shelley Janes
How to Sell Pet Photography Without Feeling Salesy, with Shelley JanesSelling feels salesy. Emailing your list feels spammy. Posting your offer twice feels like bothering people. That's what Ina hears from pet photographers over and over, so she asked a sales psychologist about it. Shelley Janes says if you're scared of turning into the pushy person who gave you the ick, that fear is evidence you never will.In this episode, Ina sits down with Shelley Janes, a sales psychologist with a master's in psychology and 20 years in sales. Shelley was the first sales hire for a Techstars company and then a Y Combinator company in San Francisco, burned out, and now lives outside Amsterdam teaching people how to sell without pressure or manipulation. They talk through pet photography sales from the consult to the ordering appointment: story selling, the money conversation, what to say when a client says it's too expensive, and why your emails only feel spammy when you only email to ask.Key takeaways:Sell what a normal day looks like with it. Shelley once sold salad-making robots to food service distributors at conferences. She was told to talk about the specs. Instead she described employees at a company like Google getting a fresh, customised salad that no one had touched, at any hour. For pet photographers, she says, what you're selling is art on their wall forever.Use a past client's story to take the pressure off. Shelley's favourite way to sell is to talk about another client, like the one who thought she only wanted a few prints and ended up choosing a big piece above her fireplace, and what that cost. It shows you're capable and that people love what you do, and because you're talking about a third person, the listener's defences stay down.Have the money conversation long before the ordering appointment. Ina's clients see her pricing before they book a consult, and get a video to watch after they book. At the consult she asks where they'd like to display their photos, then tells them most of her clients spend between $1,000 and $3,000. Some clients now pre-purchase before their session. When Ina's first meeting with a client was at the park on the day of the session, her average sale was around $600 to $700. Once she made an in-person consult the only way to book, it went up to $2,800.Saying your price is reps, not personality. Shelley's advice is to say your price out loud in the mirror 30 or 40 times, until you know your packages the way a barista knows the coffee menu. When a client says it's more than they expected, try "Totally fair. Tell me what you were expecting." Then adjust the scope or offer a payment plan rather than jumping to a discount, because a quick discount tells them you weren't sure about the price either.Your emails feel spammy when you only email to ask. If you only email when there's a promo, every email is a sales pitch. Email regularly, especially past clients, who Shelley says are the ones who will pay you the most. A pet photographer has their dog's details, so even a birthday email keeps you top of mind, and staying top of mind is what leads to referrals.Put your call to action where understanding peaks. Shelley says the moment someone understands something is the moment their trust in you peaks, so that's when to invite them to take the next step. That can be early or in the middle of a reel or caption, where people are still watching. And a vague "if you're interested..." reads as a lack of conviction. A clear next step shows them the door exists.Connect with Shelley:Instagram: @shelley.janes Classes and resources: https://stan.store/shelleyajanesResources mentioned:Shelley's Story Selling Masterclass (see her Stan store for the next one): https://stan.store/shelleyajanesManyChat: https://manychat.comWork with me in The Consistent Bookings MastermindThe Consistent Bookings Mastermind is currently open for enrolment. It's a group coaching container focused on implementation support to help you build your repeatable marketing system, with full support across pricing, sales and mindset.Apply here → The Consistent Bookings MastermindConsistent Bookings AuditIf you're getting inconsistent bookings and you don't know what's causing it, do the free consistent booking audit quiz to find out which gaps is costing you.Complete the audit h
- 2 weeks ago1h 0m
Your Pet Photography About Page: How to Find Your Real Story, with Andrea Shah
Your Pet Photography About Page: How to Find Your Real Story, with Andrea ShahWhen Ina built her first website, her About page said she loved photography and had done darkroom in high school. Copywriter Andrea Shah hears a version of that story from almost every photographer she works with. She wants to hear the one that's actually yours.In this episode, Ina sits down with Andrea Shah, a US copywriter who writes website copy for wedding photographers and other creative businesses. They talk through pet photography website copy from a copywriter's side: where to find your real story, how to talk about pricing without scaring off the right people, how much to write so Google and AI search can find you, and whether AI should be writing your copy at all.Key takeaways: Your reviews already hold your story. Andrea's first move is to reread past reviews and look at why those clients connected with you. In her words, "they will tell you why they love you and why they related to you, and you need to use that to get the next five, ten, or twenty clients like them." No reviews yet? Read the reviews of photographers outside your area, not your direct competitors, and look for the themes.If you wouldn't say it out loud, it doesn't belong on your website. Andrea's test is simple. Read your copy back, and if you think "I would never say that out loud," cut it. Your website should sound like you do on a Zoom call.Give people an idea of price, not the whole menu. Most of Andrea's clients don't list one fixed price. They say what the average client spends, or where pricing starts, and they name any session fee or minimum so people who won't pay it don't enquire. The same goes for how you deliver. If you sell artwork rather than digital files, say so clearly, because "the only way they can weed themselves out is if they know."Write enough for search engines and AI to understand you. Andrea aims for at least 300 to 400 words on every page, and says the first hundred words matter most for tools like Claude and ChatGPT. Keep your business name the same across your website, Google Business Profile and Instagram so AI links them as one business, ask clients to review you on Google, and add new photos to your profile regularly.Fix your homepage and services page first. If you're writing your own copy before you can hire a copywriter, Andrea would start there rather than the About page, because "the homepage and the services page are where you're making those sales."Use AI to research, then write your copy yourself. Andrea uses AI to transcribe client interviews and to look at what competitors are doing, not to write. Her reason: "I want to get a sense of who you are, not who Claude thinks you are."Connect with Andrea:Website: https://www.andreashah.comInstagram: https://www.instagram.com/andreashahcopyThreads: https://www.threads.com/andreashahcopyWork with me in The Consistent Bookings MastermindThe Consistent Bookings Mastermind is currently open for enrolment. It's a group coaching container focused on implementation support to help you build your repeatable marketing system, with full support across pricing, sales and mindset.Apply here → The Consistent Bookings MastermindConsistent Bookings AuditIf you're getting inconsistent bookings and you don't know what's causing it, do the free consistent booking audit quiz to find out which gaps is costing you.Complete the audit here.Connect with InaInstagram: @inaj.thepetphotoceoEmail: ina@inajphotography.comMentoring & Coaching for Pet Photographers: https://www.inajeducation.com/coaching
- 3 weeks ago40 min
Consistent Bookings With a Full-Time Job: How Coaching Helped This Pet Photographer Get Fully Booked Three Seasons in a Row
Sharon Canovas used to charge $75 for a session with around 40 photos, and it was turning into a very expensive hobby. Today her average sale is around $2,000, and she has booked out spring, summer and autumn in a row. She did it while working full time as a stunt woman, and while recovering from a concussion.In this episode, Ina sits down with Sharon, a pet photographer in Hamilton, Ontario, who has spent twenty years doing stunts for film and TV. Sharon first came on the podcast in February, after her first fully booked spring. They talk about marketing for pet photographers when your time is not your own, why she raised her prices three times, how she sells photo albums, and what changed when she moved from Ina's marketing workshop into the Mastermind.Key takeaways:A planned year keeps your marketing going when you can't. Sharon got a concussion last year, and this year it brought panic attacks, anxiety attacks and having to teach herself Photoshop again. Because she had already planned her marketing for the year, with everything scheduled in HoneyBook and her landing pages done, she could keep going one small step at a time.Three things a night will move your marketing forward. Sharon sets a marketing goal for the month, and each night she writes down three things she has to do the next day to support it. On set she can be gone fifteen hours a day, so she answers emails and blogs in her lunch hour and photographs dogs on the weekend.Posting on social media is not marketing. Before the workshop, Sharon would post, hold her breath and hope for the best. She dropped business cards at pet stores, and the only thing that reliably worked was the Pet Expo. Now she runs a variety of marketing, and she is taking half of November off to plan next year.The clients who value your work won't question your prices. Sharon went from $75 to $250 to $350, and says it got scary. What settled it for her was hiring a pet photographer herself, for close to $1,400. Her average sale is now around $2,000, and she is raising her prices again next year.Put the album in their hands before you talk about it. The photo album is what Sharon sells most. At every consultation the album is in the client's hands while she talks, and she shows videos of albums she has designed for other clients so they can picture their own. A payment plan helps too: "A lot of people don't wanna put two thousand dollars on their credit card."The group is where the ideas get better. Sharon brought an idea to the Mastermind: a colour palette to help clients work out what to wear next to their dog's coat. Ina built it in under an hour, and every member now has it. "It's a very lonely business," Sharon says, "and coming up with ideas sometimes it can be very exhausting."Connect with Sharon:Website: https://canovasphotography.comInstagram: @scanovasphotographyResources mentioned:Sharon's first episode on The Pet Photographers' Journal, February 2026:Listen on CaptivateListen on SpotifyWork with me in The Consistent Bookings MastermindThe Consistent Bookings Mastermind is currently open for enrolment. It's a group coaching container focused on implementation support to help you build your repeatable marketing system, with full support across pricing, sales and mindset.Apply here → The Consistent Bookings MastermindConsistent Bookings AuditIf you're getting inconsistent bookings and you don't know what's causing it, do the free consistent booking audit quiz to find out which gaps is costing you.Complete the audit here.Connect with InaInstagram: @inaj.thepetphotoceoEmail: ina@inajphotography.comMentoring & Coaching for Pet Photographers: https://www.inajeducation.com/coaching
- Sep 28, 202658 min
From Inconsistent Bookings to Booked Out: How This Pet Photographer Booked 14 Sessions and Raised $87K
In April, Aubri Poon wrote down her dream result: another successful calendar contest, and $10,000 donated to dog rescues. By August, the beer can label contest she ran with a Calgary brewery had raised $87,341 for the Calgary Humane Society. A separate campaign, a birthday giveaway she launched during the Marketing System Workshop, had booked 14 sessions and filled her calendar into October. In this episode, Ina sits down with Aubri, a Calgary dog photographer who went full time in August 2025 after twenty two years as a flight attendant. Before this year, her bookings were few and far between. They walk through both campaigns step by step, and the pet photography marketing structure behind each one, from the entry form to the press release to the email drip campaign. Key takeaways: Start with the ordering appointments you haven't booked. Aubri had clients she had photographed and never brought in to see their photos. Her first win in coaching wasn't a new campaign. It was booking one of those clients in, and they ordered over $2,000 of wall art. A giveaway only works if it is set up for clients who will spend. Aubri says she doesn't believe in giving sessions away, so she put qualifying questions and disclaimers in the entry form to set expectations before anyone entered. Over 25 people entered, she made offers to 17, and 14 booked and confirmed. The sales so far are $2,500, $2,500, $1,500 and $700, with more ordering appointments still to run. You don't need an ad budget to get press. Aubri had never thought of sending a press release. She used Ina's template, sent it to Calgary news stations, and the campaign was covered on Global News. She then worked out which Calgary radio DJs were dog people and messaged them directly, which got her an interview on air. A cause campaign should also bring in bookings. Ina coached her on how to keep her own business visible while the contest ran. Two months after telling Ina she didn't have enough enquiries to need one, Aubri built an email drip campaign with a special offer session, and three people beyond the winners had already contacted her about it, with a week still to go. Your own call recordings show you where you lose sales. Aubri now runs her consultation and ordering appointment recordings through AI to check what she missed, the questions she skipped, and the objections she didn't answer. Connect with Aubri: Website: https://www.aubripoon.com Instagram: @aubri_poon_photography Resources mentioned: The Furever Golden Tale beer label contest: https://www.gogophotocontest.com/fourdogsbrewing Four Dogs Brewing Co.: https://www.fourdogs.ca The story behind the four dogs: https://www.fourdogs.ca/about-us.html Aubri on A Woman a Day with Tyler and Danaye: https://www.iheart.com/podcast/962-tyler-danaye-fuzzy-sound-b-122690064/episode/aubri-poon-on-a-woman-a-342224550/ Calgary Humane Society: https://www.calgaryhumane.ca GoGo Photo ContestWork with me in The Consistent Bookings MastermindThe mastermind is currently open for enrolment. It's a group coaching container focusing on implementation support to help you build your repeatable marketing system along with comprehensive support of your business from pricing, sales, and mindset. My marketing templates library is included, press release templates and all, which is exactly where Aubri got hers.Apply here: The Consistent Bookings MastermindConsistent Bookings AuditIf you're getting inconsistent bookings and you don't know what's causing it, do the free consistent booking audit quiz to find out which gaps is costing you.Complete the audit here.Connect with InaInstagram: @inaj.thepetphotoceoEmail: ina@inajphotography.comMentoring & Coaching for Pet Photographers: <a href="https://www.inajphotography.com/for-ph
- Sep 16, 20261h 4m
Pet Photography Pricing When You Feel Guilty Charging More (Live Coaching Call)
Kaity Hartley has said the thing most pet photographers think and never say out loud. She wants to be the photographer everybody can afford, because she genuinely believes everyone should be able to have beautiful photos of their dog. She is also a full-time mum with bills to pay, and three families a month at her entry package comes to $1,500. In this live coaching call, Ina works through what that one belief is costing her, and why her pet photography pricing is the only lever she has that does not cost her another weekend.Kaity runs Koarlie Studios Pet Portraits on the Sunshine Coast, shooting bright, colourful, joyful studio portraits of dogs. She is a certified canine behavioural dog trainer, which is why anxious and reactive dogs do so well with her, and it is the thing almost nobody knows about her. This is a real coaching call, recorded live, with her real numbers and her real goals on the table.In this episode:Why accessible and profitable are not opposites, and what happens to the people you want to serve when the business stops being able to stay openThe three gaps Ina looks for first: messaging, visibility and conversionWhat Kaity is actually booking now, and the dream she almost talked herself out of saying out loudWhy more sessions is the wrong goal when your weekends are already spoken for, and what happens to the maths when you raise the average sale insteadMaking the financial decision for your client before they get to make it themselvesWhy raising your prices without raising your positioning is what makes people say you are too expensiveThe client who paid Ina $250 for all the digitals years ago, came back in 2023, and spent $3,000Giving people the full pricing before they book, and letting them decideWhat Kaity already knew, and the one thing she actually neededIf you have ever felt guilty about what you charge, this one is for you.About KaityKaity Hartley is the photographer behind Koarlie Studios Pet Portraits on the Sunshine Coast, Queensland. Her work is bright, playful and deliberately a little bit different, built for furkids of every type and every temperament. She has worked across the animal industry since 2012, from conservation and education to doggy daycare, behavioural training, rescue and enrichment, and she is a certified canine behavioural dog trainer. She was part of the first beta round of Ina's marketing workshop, and the feedback from that group shaped what the workshop became.Connect with KaityKoarlie Studios Pet Portraits: www.koarliestudiospetportraits.comKaity on Instagram: @koarliestudios.petportraitsWork with me in The Consistent Bookings MastermindThe mastermind is currently open for enrolment. It's a group coaching container focusing on implementation support to help you build your repeatable marketing system along with comprehensive support of your business from pricing, sales, and mindset. My marketing templates library is included, press release templates and all, which is exactly where Aubri got hers.Apply here: The Consistent Bookings MastermindConsistent Bookings AuditIf you're getting inconsistent bookings and you don't know what's causing it, do the free consistent booking audit quiz to find out which gaps is costing you.Complete the audit here.Connect with InaInstagram: @inaj.thepetphotoceoEmail: ina@inajphotography.comMentoring & Coaching for Pet Photographers: https://www.inajphotography.com/for-photographers
- Sep 2, 202619 min
The Free Publicity Most Pet Photographers Never Use
Two of my clients have been on television recently. Neither of them paid a cent for it. They both sent a press release.In this episode I'm talking about press releases, which I think is the most underused free marketing available to pet photographers. I'll walk you through what my clients actually did, what it produced, and the part almost everyone skips: being featured doesn't get you booked unless you go and use the coverage afterwards.I also cover the two things that stop most photographers sending one. Not knowing what to write, and not knowing who to send it to. Both are much smaller problems than they feel.In this episodeWhy a press release is free advertising, and why most of us never send oneThe fear that actually stops people, and it isn't the writingHow Aubri's beer can label contest raised $87,341 and got picked up by Global News CalgaryHow Stacey got on Philadelphia TV without having to be the story herselfWhy press buys you authority and credibility, not just visibilityBeing featured is not the same as being booked, and the four places your coverage needs to goThe three questions that come up every single time I talk about thisHow to find the right journalists, and why that isn't the hard partOne thing to do this week: find your angleOne thing to try this weekLook at what you've got coming up over the next few months. A campaign, a charity project, an award, a new studio, a collaboration with a local business. Pick one, and write down the angle in a single sentence. What's the reason a journalist would run this, and why now. That's the hard part. The writing is easy once you've got that.Work with me in The Consistent Bookings MastermindThe mastermind is currently open for enrolment. It's a group coaching container focusing on implementation support to help you build your repeatable marketing system along with comprehensive support of your business from pricing, sales, and mindset. My marketing templates library is included, press release templates and all, which is exactly where Aubri got hers.Apply here: The Consistent Bookings MastermindConsistent Bookings AuditIf you're getting inconsistent bookings and you don't know what's causing it, do the free consistent booking audit quiz to find out which gaps is costing you.Complete the audit here.Connect with InaInstagram: @inaj.thepetphotoceoEmail: ina@inajphotography.comMentoring & Coaching for Pet Photographers: https://www.inajphotography.com/for-photographersLinks and resources mentionedMy projectsBarking Beautiful, applications: inajphotography.com/barking-beautiful-applicationTails of Canberra Volume 2: inajphotography.com/tails-of-canberra-volume-2-book-projectCanberra Paws Calendar Contest: gogophotocontest.com/canberrapaws2026The Sunrise clip, on my Instagram: watch the reelAubri PoonAubri Poon Photography: aubripoon.comThe Furever Golden Tale contest page: gogophotocontest.com/fourdogsbrewingHer Global News Calgary feature, via her own LinkedIn postAubri on A Woman a Day with Danaye: listen hereStacey ShermanBarkHop Studio: barkhopstudio.comStacey on Positively Philly, PHL1
- Sep 1, 20261h 6m
Pet Photography Website Copy: How to Attract the Right Clients with Erin Ollila
Erin Ollila spent years comparing wedding photographers before her own wedding, and she still remembers ruling one out. Everyone in her area loved them. She looked at their website and thought she would probably get in trouble if she did not smile correctly.In this episode, Ina sits down with conversion copywriter Erin Ollila to talk about pet photography website copy, and why beautiful images are not doing the selling most photographers assume they are. Erin writes websites for service-based businesses and pairs SEO with conversion, and her position is blunt: your site is not a portfolio, it is your marketing team, your sales team and your education team. They get into what is actually missing from most photography websites, whether to put your prices up, how to ask for a testimonial without feeling like a nuisance, and where AI genuinely helps your copy and where it makes you sound like everyone else.What We CoverWhy your website is not a portfolio, and the three jobs it should be doing insteadThe answer for anyone thinking "but my photos are better than a beginner's", and why that stops mattering the moment you are compared with another good photographerThe most common copy mistake on photography websites, over-explaining what is included and under-explaining why you and what happens nextWhat Erin found when she researched one local photography market: the site ranking far above the rest was the one with the most of the photographer in itWhy the line items should be negligible, and what people are actually choosing betweenConfidence has four layers and only one of them is your camera skillThe honest read on the word "luxury", and the rule if you are going to use itWhy it is fine to be exclusive, and how repelling opens the door wider for the people you wantPain points do not work in photography. Desires do. Erin explains the difference using her own weddingThe distinction worth the whole episode: you can repel someone without turning them off, and reminding a client their pet has an expiration date is turning them offShould you put pricing on your website: why Erin says no detailed menu but yes to pricing clues, and how to set a range that actually means somethingWhat happens to the client experience when someone books at a price they were not expecting, and why you start from below zeroA more creative approach to case studies: the client spotlight, and how it does the selling and the SEO at onceHow to ask for testimonials when you feel like you are bothering people, and why the real problem is that clients do not know what to sayUsing AI for your copy without sounding like everyone else, and the work almost nobody wants to do firstThe third option between DIY and done for you that most people do not know existsOne thing to try this weekLook at your website like someone deciding between you and one other photographer whose work is just as good. Not a beginner. Someone genuinely good. If the only difference a reader could name is the number of images included, the words are not doing their job yet.About ErinErin Ollila is a conversion copywriter and SEO specialist who writes websites for service-based businesses. She studied fiction, poetry and creative nonfiction before moving into content marketing in the early 2010s, writing for very large brands, then moved into website copy when she started her own business and found herself surrounded by skilled people who did not know how to write about what they did. She hosts the Talk Copy to Me podcast. Ina put a call out on Threads looking for a copywriter and Erin came recommended by Colie James.Connect with ErinErin Ollila's website: erinollila.comTalk Copy to Me podcast: erinollila.com/podcastWork with Erin: erinollila.com/servicesConsistent Bookings AuditIf you're getting inconsistent bookings and you don't know what's causing it, do the free consistent booking audit quiz to find out which gaps is costing you.Complete the audit here.The Consistent Bookings MastermindThe Consistent Bookings Mastermind is a 6 month group coaching program aimed to help you build your repeatable marketing system with implementation support and accountability. <a href="https://www.inajphotography.co
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About The Pet Photographers' Journal
Welcome to The Pet Photographers' Journal, a practical and unfiltered podcast for talented pet photographers ready to build a business with more purpose, passion, and profitability.I’m Ina J, a pet photographer who turned my side hustle into my full-time career. In this podcast, I share exactly what I’ve learned and actually applied in my own business. We talk about pricing, mindset, marketing, client experience, and sales, without feeling pushy.Some lessons I picked up from others but I always tweak things to work for me and I’ll tell you how you can too. I overshare sometimes but in the best way possible because I believe in learning from real-life experiences not just theory.Whether you’re just starting or scaling to five-figure sales this show is your behind-the-scenes guide to pet photography business success.
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The Pet Photographers' Journal publishes weekly. Our AI generates a summary within hours of each new episode.
What topics does The Pet Photographers' Journal cover?
The Pet Photographers' Journal covers topics including Business, Arts, Marketing, Visual Arts. Our AI identifies the specific themes in each episode and highlights what matters most to you.
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