Musgrave Pencil Co: Family-Owned Pencil Manufacturer

Host Mike Rosado welcomes Scott Johnson, president of Musgrave Pencil Company, and Creative Lead Tim Delger to discuss running and reimagining one of the oldest and last U.S. pencil factories. Scott shares his unusual path from engineering and infrastructure to leading the family-owned business, focusing on preserving customer loyalty, product quality, and upgrading a 1930s facility without losing its character. Tim explains how they revived Musgrave's heritage through packaging, web, photography, and social media by "curating" historical assets and keeping the brand's charming imperfections, while acting as a strategic marketing partner. They cover why Musgrave retains a flexible, partly manual process, how pencils are made (about 24 hours at Musgrave), the global pencil-machine ecosystem, competing on value and customization rather than commodity price, new experiments like scented pencils, and why analog tools still matter in a tech-saturated world. Host: Mike Rosado (mrcraleigh.com) (instagram.com/ekimodasor) Post Production: Max Trujillo (instagram.com/trujillomedia) Sponsors: MRC (mrcraleigh.com) and Burny Wild's (burnywilds.com)