Jon Contino: Iconic Brand Designer

Host Mike Rosado welcomes designer/illustrator/author Jon Contino to the Pencil Pushers podcast to discuss Contino's upbringing on Long Island, his parents' craft-driven influence, and his early path from band flyers, cassette art, and self-taught HTML to charging for creative work at 14. Contino explains how his lifelong obsession with lettering, failed graffiti attempts, Photoshop experimentation, hardcore/grunge culture, and New York's grime shaped his "organized chaos" style, later balanced by a problem-solving approach to branding inspired by figures like Paula Scher. He describes career growth from a 2005 studio and a handmade clothing brand to building Contino Studio, shifting from illustration trends into larger storytelling and branding work, including Toyota, the Tampa Bay Buccaneers, and sports. They debate commercialization of "handcrafted," carbon-copy styles, and AI's threat, emphasizing human mistakes and youth rejecting "AI slop." Contino shares his remote studio model, intense family-driven schedule, rare client friction, flexible discovery through live conversation, a move from paper to iPad/Procreate for speed, heavy use of Figma/Framer, and excitement about revitalizing Coffee Bean & Tea Leaf's brand. Host: Mike Rosado (mrcraleigh.com) (instagram.com/ekimodasor) Post Production: Max Trujillo (instagram.com/trujillomedia) Sponsors: MRC (mrcraleigh.com) and Burny Wild's (burnywilds.com)