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by Justin Jackson, Brian Casel, Jordan Gal
When it comes to bootstrapping and building software, there's rarely one right answer. We want to dive into the nuance. In every episode, veteran founders Justin Jackson, Brian Casel and Jordan Gal tackle thorny topics – from pricing and product strategy to work-life balance. No gurus, no easy answers – just real conversations we'd normally have behind closed doors.
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- 2 weeks ago1h 40m
DRUNK ON FABLE
What happens to the value of software when everyone can make software?Timestamps:00:00 Welcome to The Panel00:31 Brian’s Brighton Ruby trip03:12 Building FlyWrite in the car05:01 Why existing coding tools don’t work for writing07:20 What FlyWrite actually does11:37 Building version one with Fable16:04 Jordan’s weekend build and first AI-native workflow28:38 Claude Design and interactive prototyping36:41 AI, software supply, and productivity39:09 The Jeremy Giffin podcast episode48:55 What AI means for Transistor and hosting58:19 Google, Microsoft, Apple, and the AI distribution war63:28 Figma, design careers, and the white-flag mindset74:08 What happens to agencies and web designers81:05 Transition pain vs. long-term upside90:13 Becoming AI-native and where do displaced workers go?YOU ARE THE PANEL – send us your thoughts 🗣️🎤 Send us an audio or video message📧 Email us: panelpodcastshow@gmail.com📺 Leave a comment on YouTube 🦋 Reply on Bluesky Links mentioned in this episode:Superconductorfaster.devConductorAICursorFlywriteRailwayBase44LovableWildbit Blog (Natalie Nagele)Harvey ROI CalculatorSpots.fmSpots (2018 archive)Product People shoutout (2013 archive)Claude DesignInvest Like the Best — Jeremy GiffonGal Shir on XChef hierarchy pyramidThe widening productivity-pay gap
- Jun 26, 20261h 7m
I Want it That Way
Justin and Jordan talk about how Jordan made a change to their funnel and increased sign ups dramatically, improving team communication, conducting better employee reviews, and developing better workflows for project handoffs between employees when AI is being used.Timestamps:YOU ARE THE PANEL – send us your thoughts 🗣️🎤 Send us an audio or video message📧 Email us: panelpodcastshow@gmail.com📺 Leave a comment on YouTube 🦋 Reply on Bluesky Links mentioned in this episode:Transistor.fmHeyRosyClaude AIVictor's Post on Market PullRyan CohenTony FadellCardhookThe Walt Disney Company | Acquired
- Jun 12, 20261h 7m
Price Fixing FTW!
If you're trying to fix your funnel, where do you start? And how much of an impact do we think Fable is going to have on AI pricing? Timestamps:00:00 Intro03:27 Impact of AI and Market Dynamics06:24 Taking Control of Your Funnel17:12 The impact of Fable on AI Costs26:04 SpaceX IPO and Betting on Space42:56 Opportunities for SaaS Businesses in 2026 with Domain Expertise01:07:36 Allowances for kids works best in with communismYOU ARE THE PANEL – send us your thoughts 🗣️🎤 Send us an audio or video message📧 Email us: panelpodcastshow@gmail.com📺 Leave a comment on YouTube 🦋 Reply on Bluesky Links mentioned in this episode:Data SchoolKickbacks.ai - Get paid for waitingSpaceX IPO ProspectusFable AIAI sandwichAfter AutomationOpenAI Considers Drastic Price Cuts (WSJ)SpaceX stock jumps after record IPO, making Musk the first trillionaireSpaceX is asking for $1.75. That's ridiculous (but I'm giving them money anyway)Andrew McCalip
- Jun 5, 20261h 23m
BIG CITY ENERGY
Justin's got a major life question for the podcast, Jordan's trying to not be angry, and Brian thinks he's cracked the video editing code.Timestamps:00:00 Introduction01:06 Justin's Big Question10:04 Personal Reflections on City Life13:05 Family Dynamics and Future Living Plans24:37 The Energy of New Beginnings30:22 The Wisdom of Solitude vs. Ambition38:58 Accelerating Growth and Optimization50:41 Navigating Advertising Challenges53:17 The Impact of Confidence on Communication01:01:58 Innovating Video Editing with AI01:08:00 Balancing Quality and Quantity in Content Creation01:14:44 The Human Cost of Rapid AI AdoptionYOU ARE THE PANEL – send us your thoughts 🗣️🎤 Send us an audio or video message📧 Email us: panelpodcastshow@gmail.com📺 Leave a comment on YouTube 🦋 Reply on Bluesky Links mentioned in this episode:Do the Hard Thingvideo-useHyperFramesMediocre ideasBuilding Software is LearningTransistor Video Podcast Hosting
- May 29, 20261h 10m
I spend money. People see the product. They buy. We grow.
After figuring out how to stay in shape with exercise, Jordan and Brian wrestle with what each other's north star should be in their day to day work. Timestamps:00:00 Introduction 01:19 Peptides and Supplements08:06 Gym vs Home Workouts14:02 Daily Walking17:01 Brian's Calorie Tracking21:40 The Importance of Optimization24:27 Jordan's Ad Spend Thoughts29:08 SEO and Email Marketing Automation33:58 Brian's trying to leverage AI to limit bottlenecks53:23 Balancing Urgency and Ambition55:52 Connecting Daily Tasks to Long-Term Goals01:03:29 Navigating Multiple North StarsYOU ARE THE PANEL – send us your thoughts 🗣️🎤 Send us an audio or video message📧 Email us: panelpodcastshow@gmail.com📺 Leave a comment on YouTube 🦋 Reply on Bluesky Links mentioned in this episode:Lose It! - Weight Loss That FitsHeyRosy.comBuilder MethodsClaude AIHermes Agent Platform
- May 22, 20261h 9m
Vibe coding is not a real business model
How is multiplayer being addressed in AI, should we scale humans or agents, and is every small business going to vibe code their own apps? With special guest Henry Poydar.Timestamps:00:00 Welcome to The Panel03:06 Business Updates05:53 Coordination Challenges in Teams with AI11:48 Trust and Accountability in Team Dynamics17:45 The Future of Team Structures20:30 Scaling with Agents vs. Traditional Teams25:48 The Future of Company Organization27:58 The Intersection of AI and Creativity36:02 Challenges in the Music Industry with AI40:32 Navigating the VC Landscape45:45 The Indie Entrepreneur Path48:20 Vertical Saas and tool building01:01:17 Weeknd plans and talking politicsYOU ARE THE PANEL – send us your thoughts 🗣️🎤 Send us an audio or video message📧 Email us: panelpodcastshow@gmail.com📺 Leave a comment on YouTube 🦋 Reply on Bluesky Links mentioned in this episode:SteadyHenry PoydarTinaFey on what it's really like to have a teenage daughterCharlie AIDevinHow I build agents that work the night shiftGranolaVibe-Coded AI 'Slop' Is Flooding the World With Potentially Dangerous Code—'Eventually It Will Catch Up to Us'
- May 15, 20261h 24m
Burning Out Doing Lines of Code
Are you feeling a mixture of excitement and burnout at the pace AI coding seems to be pushing you? Is it sustainable in the long run or do you worry about what you'll be like in 6 months time?Timestamps:00:00 Introduction03:22 Advertising Strategies and Funnels08:12 Jordan experiments with Partnership Ads and Organic Content Ads12:03 Transistor's Video Podcasting Platform Launch21:32 Brian's YouTube Channel Growth30:27 Understanding Customer Engagement and Sales Dynamics35:56 Navigating Pricing Changes in AI Tools01:02:36 The Impact of AI on Work Intensity and Burnout01:06:19 The Evolution of Product Development and Market Dynamics01:13:48 The New Normal: Speed, Pressure, and Success in BusinessYOU ARE THE PANEL – send us your thoughts 🗣️🎤 Send us an audio or video message📧 Email us: panelpodcastshow@gmail.com📺 Leave a comment on YouTube 🦋 Reply on Bluesky Links mentioned in this episode:Claude changes its pricingWrappers vs steamrollers (and who owns the customer)Hire creators to do your adsPost to all social platformsAI brain exhaustion + burnoutMatt Wensing: "Burnout happens when the reward no longer justifies the effort / perceived risk."Brian's new course: "Become the builder"The meme that took over Twitter this week
- May 8, 20261h 19m
A series of miracles (with Jason Cohen)
Jason Cohen (founder of WP Engine) joined as a surprise guest. We got into his writing process, why "distribution is the new moat" is either not new or not true, what actually counts as a moat (Basecamp, Linear, Lemon Squeezy), and his framework for funnels: the quality of who enters the top matters more than every other step combined.Jason's new book Hidden Multipliers is available for preorder.Timestamps:00:00 Introduction01:28 Jason Cohen's Journey and Insights04:18 Writing Process and Content Creation10:24 Distribution as a Business Strategy13:15 Debate on Distribution as a Moat25:20 The Concept of Moats in Business26:31 Social Media vs. AdWords: The Distribution Debate32:09 Basecamp's Unique Positioning and Brand Identity38:32 The Role of Brand in Modern Business48:46 Understanding Customer Behavior Through Data51:08 The Importance of Ideal Customer Profile (ICP)57:35 The Challenge of End-to-End Funnel Visibility01:07:00 Metrics and Their Role in Business StrategyYOU ARE THE PANEL – send us your thoughts 🗣️🎤 Send us an audio or video message📧 Email us: panelpodcastshow@gmail.com📺 Leave a comment on YouTube 🦋 Reply on Bluesky Links mentioned in this episode:Jason's new book: Hidden MultipliersJason's blog"Elephant in the room: the myth of exponential hypergrowth"Lenny's tweet: "Distribution is the new moat"JR Farr's tweet: practical distribution frameworkJason's post: "Things mostly “fail” even at the best companies. It's weird, if you think about it." "Selecting the right product KPIS"
About The Panel
When it comes to bootstrapping and building software, there's rarely one right answer. We want to dive into the nuance. In every episode, veteran founders Justin Jackson, Brian Casel and Jordan Gal tackle thorny topics – from pricing and product strategy to work-life balance. No gurus, no easy answers – just real conversations we'd normally have behind closed doors.
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