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by Justin Jackson, Brian Casel, Jordan Gal
Three founders, Justin Jackson, Brian Casel, and Jordan Gal, discuss product strategy in the age of AI, wins/misses, and ultimately, how to build a better business and a better life.
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- 2 days ago1h 28m
Eat Your Customer's Pain
We’re joined by Aaron Francis who shares his experience after joining Laravel, Laravel's evolution, marketing strategies, and the future of cloud computing. How is Jev changing the cost and way we use LLMs. And what is the future of education and training on the web?Timestamps:00:00 - Intro03:03 - Aaron's Laracon reveal and why he took the job09:03 - Open source roots, cloud money, and VC-scale growth14:58 - Who Laravel Cloud is actually built for19:07 - Taylor's "best in category" tweet, unpacked22:52 - Ambition and care beat chasing every feature27:02 - Founders need a point of view, not just a new tool31:46 - PHP's culture keep Laravel grounded35:25 - Justin's Vegas Retreat45:10 - Introducing Jev, and how it's different from an LLM58:23 - Rosie, ChatGPT Live, and whether full-stack agents are any good62:16 - "Eat the pain" for your customers as a strategy77:41 - Aaron's Astra 3D office walkthrough demo81:11 - Are courses dead? Where dev education goes nextYOU ARE THE PANEL – send us your thoughts 🗣️🎤 Send us an audio or video message📧 Email us: panelpodcastshow@gmail.com📺 Leave a comment on YouTube 🦋 Reply on Bluesky Links mentioned in this episode:Jev announcement postSyntax: WTF is Jev?Aaron's product - SoloAaron's 3D modeling with Astra90s PC game: Incredible MachineNew Builder Methods pageAaron FrancisIntroducing GPT-Live | OpenAITypeSafe AIFree AI Voice Generator & Voice Agents Platform | ElevenLabsCompare AI Models: Pricing, Context & Benchmarks | OpenRouter
- 2 weeks ago1h 45m
Finding Carol
Justin Jackson, Brian Casel, and Jordan Gal to dissect Jason Cohen's latest skills, particularly the 'Find Your Carol' AI exercise that reveals how customers truly perceive a business. The trio debates aggressive growth experiments versus refining existing funnels, analyzing why street interviews might outperform traditional UGC ads for prospecting. They also tackle the strategic decision of whether to keep product features bundled or spin them off into separate brands, while reflecting on the changing landscape of SaaS valuations and the challenges of maintaining energy as a solo founder.Chapters: - Welcome and Introduction - Jason Cohen's Hidden Multipliers - Growth Experiment Mode - New Ad Formats and Street Interviews - Unconventional Marketing Strategies - Low Energy and Company of One - Building Systems with AI Agents - Twitter Story and Workshop Updates - Spots.fm Marketplace Strategy - Buying vs Selling a Business - Separate Brands for Different Markets - Diversification and Exit Multiples - ARR vs EBITDA Valuation - Closing and Feedback Mentioned in this episode:Hidden Multipliers: Jumpstart Growth With Your Existing Budget and Team by Jason CohenFind Your Carol | Skills from A Smart BearCome to Charleston AI for all of your AI needs (r/TrueAnon)OrbanAI — AI agents that run inside your systemsTim Aton (@Tim_Aton) on XCompany Of One: Why Staying Small Is the Next Big Thing for Business by Paul JarvisAndrew Warner (@AndrewWarner) on XWhat Are Orbs? - AmpSpots.fm — Sponsor independent creatorsKit: The Platform for Creators
- 3 weeks ago1h 35m
Patience & Urgency
Jordan says you need to have patience and urgency. Justin says, "focus on the little red box that creates results." Brian is thinking strategically about courses vs. downloadable products.Chapters: - Welcome to The Panel - Summer Ending and Fall Rush - Motivation and Dissatisfaction - Revenue Goal of One Million - Patient Urgency Concept - Focus on What Actually Matters - Growing a Company of One - Hiring for Customer Success - Courses Versus Software Products - Doing the Hardest Thing - Personal Connections in Marketing - Competitor Collapse and Lessons - Brian's Product Strategy Mentioned in this episode:"I want $100 million""You can make it complicated, or you can hit the golf ball."Justin's episode: "Don't over-engineer it"Justin's drawing: "Focus on what matters (the little red box)"Ryan Carson: "How I manage 15 AI agents 24/7 as a solo founder"Brian's Mimeo product"When you bundle too much in your product, your positioning becomes vague"Freshbooks CEO started a secret company to compete with his existing product
- Aug 21, 20261h 26m
More ambitious? Building things we wouldn't have before
What "new" value can we create with AI? Brian, Justin, and Jordan talk about how we can be more creative and ambitious and build things we wouldn't have built before. We also chatted about Grok Bot and xAI's land grab (Cursor acquisition and the SuperGrok Heavy plan). Also... Brian broke up with Claude?!Timestamps:00:00 - Intro03:34 - The sudden rise and appeal of Grokbot11:49 - Claude fatigue and the shift toward chief-of-staff AI agents14:55 - How product experience is replacing model quality in the AI race18:09 - Cursor's speed advantage, pricing pain, and team switching costs26:08 - Enterprise loyalty and why model quality will commoditize43:44 - AI for autonomous entities, trust, and community integration49:11 - Building AI-native vs. consumer vs. professional use cases57:10 - Trust as the bottleneck in sensitive fields like personal finance60:22 - Transistor's video launch, pricing model, and MCP integration66:14 - Jordan's new capital deal and leveraging extra runway72:12 - Customer success hiring and Builder Methods' non-developer expansion90:15 - Wrap upYOU ARE THE PANEL – send us your thoughts 🗣️🎤 Send us an audio or video message📧 Email us: panelpodcastshow@gmail.com📺 Leave a comment on YouTube 🦋 Reply on Bluesky Links mentioned in this episode:Jesse Hanley – Marketer, developer, and creator.Introducing Grok Bot – SpaceXAI's latest release.Shaan Puri on AI Loyalty – A candid take on switching tools.Cursor – The top AI coding agent.Caleb Porzio's Work Notes – Why Cursor outpaces Codex.Amazon’s Anthropic Stake – IPO valuation insights.Polsia – AI that manages operations autonomously.Mostly Technical #145 – Exploring marketing as engineering.
- Aug 7, 20261h 16m
Acquired By Bending Spoons
Is there a potential SaaS pocalypse? How can we adapt to changes and leverage new models for growth? Jordan, Justin, and Brian explore the current state of the software market, private equity dynamics, and the impact of AI on valuations.Timestamps:00:00 Introduction02:01 Finding distribution is difficult on FB Marketplace and online12:05 The future of building software with AI and agent-first design16:07 Market entry strategies for new products19:57 Unbundling SaaS and the new software delivery models23:46 The role of internal tools and side projects28:03 The SaaS pocalypse32:00 SaaS valuations and market dynamics36:01 Designing simple interfaces with powerful backend features39:59 The evolving landscape of SaaS and market opportunities51:25 Opportunities in the current market1:03:00 Life updatesYOU ARE THE PANEL – send us your thoughts 🗣️🎤 Send us an audio or video message📧 Email us: panelpodcastshow@gmail.com📺 Leave a comment on YouTube 🦋 Reply on Bluesky Links mentioned in this episode:Mimeo: Own your email marketing stackFlywrite | The writing app with a terminal built inLiveKit PlatformResendButtondown tiiny.host Make IPOs Great AgainTiny Anne Frank The Exhibition Visit the Chicago Museum of Ice CreamMxPxGoldfinger
- Jul 31, 20261h 32m
Fiddling With Your Funnel
How's your funnel doing? Jordan and Brian are joined by Henry Poydar to chat about integrating human and autonomous agents, building and testing product prototypes in days, not years, the importance of flexible, adaptive funnels, and debate the future of SaaS, unbundling, and the agent-first software paradigm. Timestamps:YOU ARE THE PANEL – send us your thoughts 🗣️🎤 Send us an audio or video message📧 Email us: panelpodcastshow@gmail.com📺 Leave a comment on YouTube 🦋 Reply on Bluesky Links mentioned in this episode:SteadyHeyRosyBuilder MethodsOpenRoutines.devClaudeFlywriteVantaDripBentoHelp Scout
- Jul 11, 20261h 40m
DRUNK ON FABLE
What happens to the value of software when everyone can make software?Timestamps:00:00 Welcome to The Panel00:31 Brian’s Brighton Ruby trip03:12 Building FlyWrite in the car05:01 Why existing coding tools don’t work for writing07:20 What FlyWrite actually does11:37 Building version one with Fable16:04 Jordan’s weekend build and first AI-native workflow28:38 Claude Design and interactive prototyping36:41 AI, software supply, and productivity39:09 The Jeremy Giffin podcast episode48:55 What AI means for Transistor and hosting58:19 Google, Microsoft, Apple, and the AI distribution war63:28 Figma, design careers, and the white-flag mindset74:08 What happens to agencies and web designers81:05 Transition pain vs. long-term upside90:13 Becoming AI-native and where do displaced workers go?YOU ARE THE PANEL – send us your thoughts 🗣️🎤 Send us an audio or video message📧 Email us: panelpodcastshow@gmail.com📺 Leave a comment on YouTube 🦋 Reply on Bluesky Links mentioned in this episode:Superconductorfaster.devConductorAICursorFlywriteRailwayBase44LovableWildbit Blog (Natalie Nagele)Harvey ROI CalculatorSpots.fmSpots (2018 archive)Product People shoutout (2013 archive)Claude DesignInvest Like the Best — Jeremy GiffonGal Shir on XChef hierarchy pyramidThe widening productivity-pay gap
- Jun 26, 20261h 7m
I Want it That Way
Justin and Jordan talk about how Jordan made a change to their funnel and increased sign ups dramatically, improving team communication, conducting better employee reviews, and developing better workflows for project handoffs between employees when AI is being used.Timestamps:YOU ARE THE PANEL – send us your thoughts 🗣️🎤 Send us an audio or video message📧 Email us: panelpodcastshow@gmail.com📺 Leave a comment on YouTube 🦋 Reply on Bluesky Links mentioned in this episode:Transistor.fmHeyRosyClaude AIVictor's Post on Market PullRyan CohenTony FadellCardhookThe Walt Disney Company | Acquired
About The Panel
Three founders, Justin Jackson, Brian Casel, and Jordan Gal, discuss product strategy in the age of AI, wins/misses, and ultimately, how to build a better business and a better life.
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