The Own It Show

Marketing Science vs. Real Science: How to Know Which Health Experts to Trust

August 3, 2026·41 min
Episode Description from the Publisher

Everyone's got a health expert they follow. But almost no one tells you how to know if that person is actually worth trusting, or just really good at selling. Justin Roethlingshoefer breaks down the difference between marketing science and real science: how to evaluate any health claim, the red flags of someone optimizing for reach over results, and the questions that expose who's in it for your transformation versus who's in it for the check. This episode isn't anti-influencer or anti-sup...

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