Generosity Isn't Declining—What 1,000 Donors Revealed About Giving in 2026

Send us Fan Mail Nonprofit donor behavior trends in 2026 are revealing something unexpected: generosity is alive and well! The challenge isn't donor willingness to give—it's whether nonprofits are making it easy, clear, and compelling for supporters to take action. We welcome Mary Crogan, Vice President of Brand Marketing at Bloomerang, to discuss findings from the newly released Giving Signals Report. Based on research conducted with more than 1,000 donors and 405 fundraisers, the report cha...