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by Next Big Idea Club
The Next Big Idea is a weekly series of in-depth interviews with the world’s leading thinkers. Join hosts Rufus Griscom and Caleb Bissinger — along with our curators, Malcolm Gladwell, Adam Grant, Susan Cain, and Daniel Pink — for conversations that might just change the way you see the world.
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Do we have free will? Do we have a choice in what we do? Philosophers and theologians have debated these questions for centuries; Robert Sapolsky answered them when he was 14. Free will, he concluded, simply does not exist. Robert is now in his sixties. He has degrees from Harvard and Rockefeller University; he won a MacArthur “genius” award; and he’s a professor at Stanford, where he holds joint appointments in biology, neurology, and neurosurgery. But despite how much time has passed and how long his CV has grown, he never lost his youthful fascination with free will — or our lack thereof — so he decided to write a book about it. It’s called Determined, and in addition to assembling a formidable case against free will, Robert makes the intriguing argument that if we can abandon our illusion of volition, we can build a more humane world. This episode first aired in January 2024. 🎥 The Next Big Idea is on YouTube! You can find our episodes here. 📱 Follow Rufus on LinkedIn, subscribe to our Substack, or send us an email at podcast@nextbigideaclub.com. Today's episode is sponsored by: Granola — The AI notepad with notes, actions, and memory, and no annoying meeting bots. Try it totally free for three months at granola.ai/idea IM8 — Athletes. Doctors. They all drink IM8. Get a free welcome kit, five free travel sachets, and 10% off your order when you use code NBI at im8health.com/nbi Life at the Speed of Play — Purchase one copy at getmarksbook.com/next and author Mark Pincus will send you two Momentous — If you want to try Momentous Signature Spec Creatine, head to livemomentous.com and use code IDEA for up to 35% off your entire first order Quince — Find your next fall favorites at quince.com/nbi. Get free shipping on your order and 365-day returns. Now available in Canada and the UK, too. Shopify — It’s where you go to start your business, with everything you need already there from day one. Start your free trial at shopify.com/nbi Upwork — Find freelancers for any project. Visit upwork.com right now and post your job for free
We’ve gotten very good at cutting people off. But have we forgotten how to work through our differences? In The Art of Fighting, bestselling author and conflict resolution expert Priya Parker challenges the idea that disagreement is a sign of a broken relationship. She argues that avoiding difficult conversations can quietly erode the very connections we’re trying to protect. The answer isn’t to fight more, but to develop what she calls “healthy heat”: the ability to hold tension with care long enough to get somewhere new. In this conversation with Rufus, Priya reveals why lasting communities need conflict as much as love, how to recognize which fights are worth having, and why some couples actually schedule their arguments. She also shares how to ask better questions during disagreements, make apologies that lead to real repair, and know when it’s time to let a relationship end. __________ 🎧 Check out Priya's previous appearance on The Next Big Idea here 🎥 The Next Big Idea is on YouTube! You can find our episodes here 📱 Follow Rufus on LinkedIn, subscribe to our Substack, or send us an email at podcast@nextbigideaclub.com Today's episode is sponsored by: Granola — The AI notepad with notes, actions, and memory, and no annoying meeting bots. Try it totally free for three months at granola.ai/idea IM8 — Athletes. Doctors. They all drink IM8. Get a free welcome kit, five free travel sachets, and 10% off your order when you use code NBI at im8health.com/nbi Life at the Speed of Play — Purchase one copy at getmarksbook.com/next and author Mark Pincus will send you two Momentous — If you want to try Momentous Signature Spec Creatine, head to livemomentous.com and use code IDEA for up to 35% off your entire first order Quince — Find your next fall favorites at quince.com/nbi. Get free shipping on your order and 365-day returns. Now available in Canada and the UK, too. Shopify — It’s where you go to start your business, with everything you need already there from day one. Start your free trial at shopify.com/nbi Upwork — Find freelancers for any project. Visit upwork.com right now and post your job for free
America was founded on a radical promise: all people are created equal. But for 250 years, some of the country’s most powerful thinkers have been arguing the opposite. In Country of Lords, historian Kim Phillips-Fein traces the largely forgotten intellectual tradition that has defended hierarchy, from the Founding Fathers and Gilded Age industrialists to today’s tech elite. She reveals how inequality has repeatedly been reframed as natural, necessary, and even good for society, and why those arguments are resurfacing at a moment of extraordinary wealth concentration. In this conversation with guest host Michael Kovnat, Kim explores the dark side of meritocracy, why some of America’s richest men believed wealth proved superiority, and how ideas once considered fringe are finding new life in Silicon Valley. With AI threatening to concentrate wealth even further, she asks a question that has followed America since its founding: how much inequality can a democracy survive? 🎥 The Next Big Idea is on YouTube! You can find our episodes here. 📱 Follow Rufus on LinkedIn, subscribe to our Substack, or send us an email at podcast@nextbigideaclub.com. Today's episode is sponsored by: Granola — The AI notepad with notes, actions, and memory, and no annoying meeting bots. Try it totally free for three months at granola.ai/idea IM8 — Athletes. Doctors. They all drink IM8. Get a free welcome kit, five free travel sachets, and 10% off your order when you use code NBI at im8health.com/nbi Momentous — If you want to try Momentous Signature Spec Creatine, head to livemomentous.com and use code IDEA for up to 35% off your entire first order Northwest Registered Agent — Helping small business owners and entrepreneurs launch and grow businesses for nearly 30 years. Learn more at northwestregisteredagent.com/nbifree Quince — Find your next fall favorites at quince.com/nbi. Get free shipping on your order and 365-day returns. Now available in Canada and the UK, too. Shopify — It’s where you go to start your business, with everything you need already there from day one. Start your free trial at shopify.com/nbi Upwork — Find freelancers for any project. Visit upwork.com right now and post your job for free
Will Storr is the author of the dazzling books The Science of Storytelling and A Story Is a Deal, and in this episode, he tells us everything he knows about humanity’s greatest invention: story. More than just entertainment, Will argues, story is what we do and who we are. It’s how we make sense of the world, captivate, and persuade. And yet for all its power, storytelling isn’t some elusive magic trick — it’s a skill. One you can learn. Will’s here to show you how. (This episode originally aired in February 2025.) 🎧 Listen to Will’s other appearance on the podcast here 🎥 The Next Big Idea is on YouTube! You can find our episodes here 📱 Follow Rufus on LinkedIn, subscribe to our Substack, or send us an email at podcast@nextbigideaclub.com. 🔗 Today's episode is sponsored by: Granola — The AI notepad with notes, actions, and memory, and no annoying meeting bots. Try it totally free for three months at granola.ai/idea IM8 — Athletes. Doctors. They all drink IM8. Get a free welcome kit, five free travel sachets, and 10% off your order when you use code NBI at im8health.com/nbi Momentous — If you want to try Momentous Signature Spec Creatine, head to livemomentous.com and use code IDEA for up to 35% off your entire first order Northwest Registered Agent — Helping small business owners and entrepreneurs launch and grow businesses for nearly 30 years. Learn more at northwestregisteredagent.com/nbifree Quince — Find your next fall favorites at quince.com/nbi. Get free shipping on your order and 365-day returns. Now available in Canada and the UK, too. Shopify — It’s where you go to start your business, with everything you need already there from day one. Start your free trial at shopify.com/nbi Upwork — Find freelancers for any project. Visit upwork.com right now and post your job for free
Henry David Thoreau was a philosopher, poet, and pencil-maker. He was a great resigner and, above all, a superb writer whose masterpiece, "Walden," is considered by many to be America's first environmentalist manifesto. But John Kaag has a different view. "Thoreau's attempt to 'get back to nature,'" he and co-author Jonathan Van Belle wrote in their book, Henry at Work: Thoreau on Making a Living, was an "attempt to get away from the capitalist rat race." By resigning from that race, Thoreau was, in a sense, reclaiming life—he was making a conscious choice about what to respect and where to tap meaning. "The abiding message of 'Walden,'" according to John and Jonathan, is that "the frenetic busyness of modern life should never be confused with the essential business of living." In this episode, which first aired in July 2023, John Kaag and Caleb explore Thoreau's life and career, and they come away with surprising lessons about why we work and how we can make it more meaningful — how we can, in Thoreau's words, "live deliberately." __________ Today's episode is sponsored by: Granola — The AI notepad with notes, actions, and memory, and no annoying meeting bots. Try it totally free for three months at granola.ai/idea IM8 — Athletes. Doctors. They all drink IM8. Get a free welcome kit, five free travel sachets, and 10% off your order when you use code NBI at im8health.com/nbi Momentous — If you want to try Momentous Signature Spec Creatine, head to livemomentous.com and use code IDEA for up to 35% off your entire first order Northwest Registered Agent — Helping small business owners and entrepreneurs launch and grow businesses for nearly 30 years. Learn more at northwestregisteredagent.com/nbifree Quince — Find your next fall favorites at quince.com/nbi. Get free shipping on your order and 365-day returns. Now available in Canada and the UK, too. Shopify — It’s where you go to start your business, with everything you need already there from day one. Start your free trial at shopify.com/nbi Upwork — Find freelancers for any project. Visit upwork.com right now and post your job for free
How did a group of notoriously difficult French philosophers become intellectual rock stars on American college campuses — and how much do their ideas matter today? In The Frenchmen, writer and editor Emily Eakin traces the unlikely rise of French theory and the thinkers who transformed how a generation understood language, truth, power, and identity. In this conversation with guest host Michael Kovnat, Emily explains why figures like Jacques Derrida and Michel Foucault became irresistible to students in the ’70s and ’80s, and how theory offered both intellectual sophistication and a new way to challenge the establishment. They explore how these ideas helped shape identity politics and our modern suspicion of institutions, why theory eventually fell out of fashion, and the scandals that accelerated its decline. Plus, Emily makes a surprising case for why the age of AI might prove some of the French theorists right. 🎥 The Next Big Idea is on YouTube! You can find our episodes here. 📱 Follow Rufus on LinkedIn, subscribe to our Substack, or send us an email at podcast@nextbigideaclub.com. Today's episode is sponsored by: Granola — The AI notepad with notes, actions, and memory, and no annoying meeting bots. Try it totally free for three months at granola.ai/idea IM8 — Athletes. Doctors. They all drink IM8. Get a free welcome kit, five free travel sachets, and 10% off your order when you use code NBI at im8health.com/nbi Momentous — If you want to try Momentous Signature Spec Creatine, head to livemomentous.com and use code IDEA for up to 35% off your entire first order Northwest Registered Agent — Helping small business owners and entrepreneurs launch and grow businesses for nearly 30 years. Learn more at northwestregisteredagent.com/nbifree Shopify — It’s where you go to start your business, with everything you need already there from day one. Start your free trial at shopify.com/nbi Upwork — Find freelancers for any project. Visit upwork.com right now and post your job for free
Democracy is in the dumps. OK, that's a bit dramatic. But it's definitely not working as well as it used to. Good thing Daron Acemoglu — Nobel laureate, MIT Institute Professor, and one of the world's most-cited economists — has a plan to fix it. Today on the show, he explains why liberal democracy has faltered in the post-industrial age and makes the case for upgrading it to a new "working-class liberalism" built around good jobs, strong communities, and greater tolerance. We also discuss what today's populist movements get right and wrong, and why immigration has become such a powerful political fault line. Plus: Why Daron, once skeptical that AI would amount to much economically, now thinks a transformation larger than the Industrial Revolution is on the table. His new book is What Happened to Liberal Democracy? Remaking a Politics of Shared Prosperity. __________ 🎥 The Next Big Idea is now on YouTube! You can find our episodes here. 📱 Follow Rufus on LinkedIn, subscribe to our Substack, or send us an email at podcast@nextbigideaclub.com. Today's episode is sponsored by: Granola — The AI notepad with notes, actions, and memory, and no annoying meeting bots. Try it totally free for three months at granola.ai/idea IM8 — Athletes. Doctors. They all drink IM8. Get a free welcome kit, five free travel sachets, and 10% off your order when you use code NBI at im8health.com/nbi Momentous — If you want to try Momentous Signature Spec Creatine, head to livemomentous.com and use code IDEA for up to 35% off your entire first order Upwork — Find freelancers for any project. Visit upwork.com right now and post your job for free Wealthfront — Earn up to 4.30% APY with Wealthfront's high-yield cash account for a limited time at wealthfront.com/nbi *** Wealthfront Disclosures: This experience may not be representative of other Wealthfront clients, and there is no guarantee of future performance or success. Experiences will vary. The host of The Next Big Idea, Caleb Bissinger (“Media Partner”), is a client of Wealthfront. The Media Partner receives cash compensation from Wealthfront Brokerage for this paid endorsement placed in their podcast, creating a conflict of interest. More details available via the referral link. The Direct Deposit Plus Investing Program from Wealthfront Advisers LLC and Wealthfront Brokerage LLC provides eligible clients a 0.25% APY increase above the base APY on eligible Cash Account balances (up to an overall boosted rate of 4.30% for a limited time when including the three month 0.75% APY boost for new clients) when you direct deposit $1,000 a month, plus open, fund, and maintain an investing account. Wealthfront may change or end the program at any time and determine eligibility at its discretion. Terms apply. Full details at wealthfront.com/promo-terms. The Cash Account, which is not a deposit account, is offered by Wealthfront Brokerage LLC ("Wealthfront Brokerage"), Member FINRA/SIPC. Wealthfront Brokerage is not a bank. The Annual Percentage Yield ("APY") on cash deposits as of January 30, 2026, is representative, requires no minimum, and may change at any time. References to the APY for the Wealthfront Cash Account, including any APY increase, are to the APY paid by insured depository institutions that participate in our cash sweep program (the "Program Banks”). Wealthfront Brokerage does not pay interest. Funds in the Cash Account are swept to Program Banks where they earn a variable APY and are eligible for FDIC insurance. Conditions apply. For a list of Program Banks, see: www.wealthfront.com/programbanks. FDIC pass-through insurance, which protects against the failure of Program Banks, not Wealthfront, is not provided until the funds arrive at the Program Banks. While funds are at Wealthfront Brokerage, and while they are transitioning to and/or from Wealthfront Brokerage to the Program Banks, the funds are eligible for SIPC protection up to the $250,000 limit for cash. FDIC insurance is limited to $250,000 per customer, per bank, regardless of whether those deposits are placed through Wealthfront Brokerage. You are responsible for monitoring your total deposits at each Program Bank to stay within FDIC limits. Wealthfront works with multiple Program Banks to make available up to $8 million ($16 million for joint accounts) of pass-through FDIC coverage for your cash deposits. For more info on FDIC insurance coverage, visit www.FDIC.gov. Same-day withdrawal or instant payment transfers may be limited by destination institutions, daily transaction caps, and by participating entities such as Wells Fargo, the RTP® Network, and FedNow® Service. New Cash Account deposits are subject to a 2-4 day holding period before becoming available for transfer. Fees & Eligibility requirements may apply to certain checking features. Investing involves risk, including the possible loss of principal. Securities investments are not bank deposits, bank-guaranteed or FDIC-insure
What if creativity isn’t a talent you’re born with, but a muscle you’ve simply stopped using? In Daily Creative, Blythe Harris and Mallory May make the case that everyone is creative — even the people convinced they can’t draw, paint, write, or make anything “good.” The real problem is that perfectionism, routine, and our obsession with getting things right have trained many of us to stop experimenting altogether. In this conversation with Rufus, Blythe and Mallory reveal why even a few minutes of creative play can boost well-being, sharpen your thinking, and pull you out of autopilot. They share simple ways to quiet your inner critic, explain why constraints can actually make you more creative, and show how noticing what catches your eye can help you develop a point of view that’s genuinely your own. And in an age of AI and automation, they argue that exercising your creativity may matter more than ever. 📕 Learn more about Blythe and Mallory’s book at https://dailycreative.com/ and be sure to check out their Substack: https://dailycreative.substack.com/ 🎥 The Next Big Idea is now on YouTube! You can find our episodes here. ✉️ Follow Rufus on LinkedIn, subscribe to our Substack, or send us an email at podcast@nextbigideaclub.com. Today's episode is sponsored by: Granola — The AI notepad with notes, actions, and memory, and no annoying meeting bots. Try it totally free for three months at granola.ai/idea IM8 — Athletes. Doctors. They all drink IM8. Get a free welcome kit, five free travel sachets, and 10% off your order when you use code NBI at im8health.com/nbi Momentous — If you want to try Momentous Signature Spec Creatine, head to livemomentous.com and use code IDEA for up to 35% off your entire first order Upwork — Find freelancers for any project. Visit upwork.com right now and post your job for free Wealthfront — Earn up to 4.30% APY with Wealthfront's high-yield cash account for a limited time at wealthfront.com/nbi *** Wealthfront Disclosures: This experience may not be representative of other Wealthfront clients, and there is no guarantee of future performance or success. Experiences will vary. The host of The Next Big Idea, Caleb Bissinger (“Media Partner”), is a client of Wealthfront. The Media Partner receives cash compensation from Wealthfront Brokerage for this paid endorsement placed in their podcast, creating a conflict of interest. More details available via the referral link. The Direct Deposit Plus Investing Program from Wealthfront Advisers LLC and Wealthfront Brokerage LLC provides eligible clients a 0.25% APY increase above the base APY on eligible Cash Account balances (up to an overall boosted rate of 4.30% for a limited time when including the three month 0.75% APY boost for new clients) when you direct deposit $1,000 a month, plus open, fund, and maintain an investing account. Wealthfront may change or end the program at any time and determine eligibility at its discretion. Terms apply. Full details at wealthfront.com/promo-terms. The Cash Account, which is not a deposit account, is offered by Wealthfront Brokerage LLC ("Wealthfront Brokerage"), Member FINRA/SIPC. Wealthfront Brokerage is not a bank. The Annual Percentage Yield ("APY") on cash deposits as of January 30, 2026, is representative, requires no minimum, and may change at any time. References to the APY for the Wealthfront Cash Account, including any APY increase, are to the APY paid by insured depository institutions that participate in our cash sweep program (the "Program Banks”). Wealthfront Brokerage does not pay interest. Funds in the Cash Account are swept to Program Banks where they earn a variable APY and are eligible for FDIC insurance. Conditions apply. For a list of Program Banks, see: www.wealthfront.com/programbanks. FDIC pass-through insurance, which protects against the failure of Program Banks, not Wealthfront, is not provided until the funds arrive at the Program Banks. While funds are at Wealthfront Brokerage, and while they are transitioning to and/or from Wealthfront Brokerage to the Program Banks, the funds are eligible for SIPC protection up to the $250,000 limit for cash. FDIC insurance is limited to $250,000 per customer, per bank, regardless of whether those deposits are placed through Wealthfront Brokerage. You are responsible for monitoring your total deposits at each Program Bank to stay within FDIC limits. Wealthfront works with multiple Program Banks to make available up to $8 million ($16 million for joint accounts) of pass-through FDIC coverage for your cash deposits. For more info on FDIC insurance coverage, visit www.FDIC.gov. Same-day withdrawal or instant payment transfers may be limited by destination institutions, daily transaction caps, and by participating entities such as Wells Fargo, the RTP® Network, and FedNow® Service. New Cash Account deposits are subject to a 2-4 day holding period before becoming available for
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The Next Big Idea is a weekly series of in-depth interviews with the world’s leading thinkers. Join hosts Rufus Griscom and Caleb Bissinger — along with our curators, Malcolm Gladwell, Adam Grant, Susan Cain, and Daniel Pink — for conversations that might just change the way you see the world.
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